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This Is Why Your Cake Business Is Failing (and what you can do about it)

It’s quite disheartening when your cake business is slow, isn’t it? We start to feel like a failure, like this business was a bad idea, like the competition is taking away all the customers away from us.

Believe me I understand how you feel. There are many a times when i ask myself if i made the right decision in resigning from my job and venturing into this wonderful world of cakes. 

There would be weeks when i didn’t have a single order and when i do i will be doubting my cake skills wondering if i am able to create the cake the customer wants.

But one thing i will tell you for free. It will get better, so please do not give up.

But you need to do some work and look at your business if you want to improve your sales.

The first thing you do is to look at your past track record. You either got a few or plenty of orders in the past, If you used to get plenty orders, what did you do? You need to trace your patterns.

However, you need to realize that what worked so well in the past may not work as well now because:

1) There are more bakers out there doing what we do on those same platforms,

 2) It’s much harder to reach your potential customers through Facebook unless you use paid Ad’s, and

3) You are still doing the same old thing, even though the cake industry have changed significantly.

If your orders are few and far between means that you may have not done much in the way of marketing your business. Like what platforms do you use to market your cakes or to tell people about your cakes?  

 

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So if you are suffering from low sales, you need to as yourself  3 important questions:

  1. How can i do to stand out from the competition: What makes your cake business stand out from the other bakers out there? 
  2. What can you do to get new customers: How would someone who wants the type and the taste of your cakes you offer even know you exist in the first place? How do these people find you?
  3. How do you keep your current customers: You need to think how to remind your customers that you are always there for them, how can you always remind them to always remember you when they need a cake. Think back, do you get repeat custom, or do people order from you and then forget about you because they never hear from you again?

Once you’ve thought and answered these questions. It’s time to get it out there and MARKET, MARKET, MARKET that cake business of yours.

You have to realise that as your business grows and changes, your marketing should be growing and changing too  because the business of marketing is constantly evolving.  

Yes, we love to make Cake but forget that we need to sell it in order to sustain a profitable and successful business, and although you may think that marketing makes you look a bit desperate, it doesn’t have to be that way!

THINK OF MARKETING AS A MEANS FOR YOU TO GET YOUR BUSINESS OUT THERE TO THE PEOPLE THAT MATTER

 You might also want to have a look at this awesome Course called ‘The Ultimate Guide to Marketing your Cake Business’ – This Course is ideal and will give you a boost forward to get your business back on track if you have been having low sales.

So are you ready to finally start making serious money in your cake business, so that you can get more orders!

 

 

                                              THEN REGISTER HERE


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(Just fill in your details below and  we shall email you with details of the Course or just click on this Link)

 

 

 

Essential Social Media Tools to Run a Successful Home based Cake Business

Are you a bit skeptical about this Social media thing? Or you have no idea how to use social media for your home based cake business?  Or you don’t know how social media can benefit your cake business.

There are various social media platforms out there and frankly you can be a bit overwhelmed by all of them. But luckily you don’t have to be on all of them.

You should know that Social media is a good investment for your home based cake business.

Once you know where your target market hangs out and what tools they are using, you can now invest your time in maintaining the accounts.

The Golden Rule of running a successful social media campaign: Don’t bite off more than you can chew.

 It’s better to have just 2 great accounts than 5 or 6 forgettable accounts. It’s best to pick two social media tools that works for you and be excellent at it, than wearing yourself thin using all the social media platforms out there.

Here’s a rundown of my favourite social media marketing tools to use,so you can choose which ones will be the perfect fit for you.

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Facebook

Facebook is a great platform for reaching out to customers of all ages; adults, teens and mostly women. A great place to share your cake pictures, contact information, , testimonials and reviews and having that space to engage personally with your customers is great for building a better relationship.

Tip: Facebook has an affordable advertising program that can help you to target your specific customers. Setting up a page is easy and fast (take a look to our guide: How To Create A Facebook Page) .

Facebook is also great because you can also schedule the posts, so you can now plan out the perfect time to update your post, according to your customers’ online habits.

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Twitter

Twitter is perfect for those bakers who are location independent and perfect for keeping your customers up-to-date!

Also, it is okay to update your account multiple times a day without annoying your followers.

Tip: Studies show that a tweet with a picture will get retweeted more. So add in your creative cake picture if you want your tweets to get retweeted.

 

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Instagram

Instagram is very visual, so having a good cake picture is very important. Good lighting, focus and a good layout is also essential. But if all else fails, use a filter. Studies show pictures with filter gets more likes than those without.

Instagram is also great for showcasing your creations, reviews from customers and behind the scene pictures (in the kitchen baking your cake, shopping for ingredients in the supermarket etc). People love that! It makes them feel like they can get to know you more intimately.

Tip: 90% of Instagram users are below the age 35 so use hashtags to target potential customers.

 

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Youtube

Youtube is a great way to showcase your talents. You can post up tutorials, recipes and product reviews.

It allows you to communicate certain topics more effectively (like how to make that incredible detailed Frozen figurine or that gravity defying cake) than pictures and words.

Tip: Go ahead, let your personality shine through and update consistently. Who knows, you may get endorsed by a big brand.

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Pinterest

Like Instagram, Pinterest is a highly visual tool. It is mostly used by females around the age of 30 – 50 years old with higher income .

Pinterest is great for building your branding image.

Tip: To get more exposure, add the free Pinterest page app to your facebook page to promote your Pinterest presence.

 

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Website

A website is essential for your cake business, if you are ready to take your business to the next level.

Why? Because you will have better control of your branding, marketing, what information to put up or not and heighten your customers shopping experience with you by setting up a shopping cart or an online shopping system.

Tip: If you love to connect with your customers with stories and personal experiences, you can do that with the blog update too. You can create a website by yourself, its quite easy, just click here for our guide: (To setting up your Website for your cake business).

This guide should give you an idea of what social media networks will get you the most results from social media marketing.

So what social platform are you using now? Is t working for you? 

I would love to hear your experience.Share them in the comments below.

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P.S. if you are ready to achieve your cake Business dream. Sign up to this Free E-Course email series ‘ How to start your cake business in 30 days’. It provides all the information you need to get your cake business started. Just click here to register.

Happy Caking.

RotimiCakeLady (your personal cake fairy)

No customers this New Year? Don’t worry – we’re going to get you some more!

 

When you are just starting your cake business, you may struggle to find customers to buy your cakes.

Taking on orders from family and friends is a great start to get the word out that you are in the cake business , but after that, then what? How do you find more, especially when there seem to be many bakers in this Nigeria.

 
The Solution.

You have to start to advertise your cakes, but don’t fret, these options don’t require you to spend any money at all (unless of course you want to!).

The first step is to head to the one social media platform you probably know so well –

Facebook! 

If you haven’t already, make a Facebook business page where you post great pictures of your Cakes.

 Encourage people who’ve had your cakes to leave good testimonials and reviews and share photographs for social proof other potential customers will trust, and of course share plenty of your cakes yourself.

Try and tell your friends to share your posts. This way you will be reaching a lot more people because Facebook favour posts that get a lot of engagement (likes, comments and shares. So you will be on top of peoples news feeds.
Then follow this link for steps on how to sell your cakes using Facebook and you are good to go. So get ready for more customers.
It really can be as simple as that, the right marketing strategy will go a long way for your cake business.

So don’t delay. Follow these steps now. 

I love to hear your success stories, so let me know your results.

Let’s start the New Year with more customers, more money in our pocket and make your cake businesses a success.

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In the meantime I have created a video on how I was able to get new customers for my cake business and I want to show you how you can do the same.

In this free Video you will learn:

  • Strategies you can put in place to get new Customers for your cake business;
  • Ways for your customers to recommend your cakes
  • How to get repeat orders;
  • The No.1 mistake you are making in your cake business

This Video shall only be available for a limited time. So don’t delay in watching it.

                                               You can live your cake business dream

Here are the links to the Video. Just Click on the link below.

You will need a password to watch the Videos:
Password: bbs1

My dream for us all is that our cake businesses shall all be successful so we can impact lives and make a great difference in this Country.

Comment below. I would love to hear if you have had success in using using Facebook to grow your Cake business or if you want to ask me any questions. I am here to help.

Happy Caking.

RotimiCakeLady (your personal cake fairy)

 

 

 

How to Sell your Cakes using Facebook

I will take a wide guess and assume that you know how to use Facebook, or at least you have heard of Facebook.

Even if you don’t have a business page, the chances are you’re already have a Facebook personal page.

Facebook is a great social media platform to take advantage of for your cake business.

The multiple functions available on Facebook – your personal profile, groups, pages to name a few – there are many channels you can engage with to market your cake business. 

Just make sure you keep up to date with Facebook’s rules for business use to make sure you don’t run foul.

These are 3 great tips on how to sell your cakes using Facebook which are easy and don’t take a lot of time to set up. For more tips on how to market your cakes Click Here.

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Create a Facebook Business page

Creating your own Facebook page for your cake business is a great way to give your cake business an online presence beyond having a blog or website.

Having a dedicated Facebook page for your cake business means that people can search for your business and find it easily.

Word of mouth referrals go a long way for many cake businesses, especially when you’re just starting out and building a client base. If a potential customer has heard of you from a friend, searching for your business on Facebook will likely be one of the ways they will try to find you apart from a Google search.

You then have the opportunity to seal the deal when they reach your Facebook page.

How do you do this?

You could share testimonials from happy customers, have pics of your cakes and cupcakes and/or photos of your bakery or photos of you at work baking or decorating a cake.

So that any visitor on your page will see that you have a thriving business, know what you’re doing, and – most importantly likely to order from you having seen your cake portfolio and social proof from other happy customers.

It also keeps the people who have liked your page up to date with your fantastic cakes keeping you in their minds the next time they need to order a cake for an occasion.

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It is very easy to create a Facebook page for your cake business, just follow these steps:

  • Login to Facebook;
  • From your personal page, at the top right hand corner is a downward arrow and select “Create a Page” on the left-hand side;
  • Options are provided for what type of business you have. Select the options that best apply to you. The local business option would suit a cake business fan page;
  • Choose type of business and business name (make sure your business name is obvious that you sell cakes);
  • Tick the box, ‘I agree to Facebook terms and conditions’;
  • Upload an image as your profile picture;
  • Add your website address if you have one. Fill in the ‘about’ section;
  • Make sure you include your opening hours if applicable and your contact details so any visitors know how and when to place an order;
  • Include a Call to Action in your description box so that anyone visiting your page can order a cake.

 

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Local Facebook Groups

Local Facebook groups are another great place to sell your cakes using Facebook.

In the search bar, type in your location to find Facebook groups dedicated to your local area, then ask to join them.

Once you have been added to the group, you can see what other people in your local area are posting about. If they ask for recommendations for a cake supplier, jump in there and offer your services, linking to your Facebook business page to show them more about your cake business.

This can be more effective than linking directly to your website as it doesn’t ask the reader to leave Facebook, the platform they are currently on, just to visit an alternative page.

You can also use Facebook groups to promote your business page.

Check the group’s information section or pinned post for any rules on promotional posts as these are sometimes limited to certain days of the week. Some groups do not like advertising or soliciting for customers. Abiding by the group rules, share your Facebook page for your cake business to spread the word locally to other potential customers.

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Facebook Adverts

Although this option isn’t free like the other two, Facebook adverts are still a way that you can sell your cakes using Facebook.

To create an advert, visit your business page and choose whether you want to promote your page, website, or boost a specific post.

When you click one of these options, you’ll have the option to add some text to your promoted post. This is the place to advertise your services, availability, and contact details. You can also include a testimonial from a happy customer followed by these details for social proof that you are the cake business to go with.

Include a call to action at the end of the advert to encourage people to take action, get in touch, and order their cake with you.

Whilst Facebook Ads are a paid for service, they are relatively reasonable in price in comparison to traditional forms of advertising.

However, note that Facebook Ads are charged in dollars. A few months ago, you could use your naira card to pay for Ads, but now you will need a Dollar card, so that means you will need to have a domiciliary account.

With just a $5 promotion you can reach a wider audience of people. Thereby leading to more and new page likes which could lead to more sales.

It’s important to target your advert when setting it up to only appear for people in your area so that your audience are all people who it would be practical to sell your cakes to.

The more people who like your page, the more people who can engage with and view your posts, and the more people who can share your posts and cake pics with others.

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So what have you learnt?

  • Create a Facebook business page to make your cake business visible online and give you an avenue to promote and market your cakes
  • Participate in local Facebook groups to spread the word about your cake business
  • Use targeted Facebook Adverts to increase the reach of your cake business and find more customers

Find this post useful? You’ll love this sample of a Marketing Plan for your cake business. Click Here to get your FREE Marketing Plan

Till next week.

Happy Caking.

Cake Regards,