how to get cake customers

5 Ways To Stop Attracting Cheap Customers

As a cake business owner, you have probably been in a situation where you felt only customers who want cheap cakes call you or you mostly attract customers who are not willing to pay the right amount for your cakes or do not appreciate the quality of work you put into a cake. For most business owners, this is not strange at all.

Most people do not know the skill, effort and resources that go into making a cake so they undervalue your work or they want to pay as little as possible.

Most times we cave into their bullying and demands and end up under pricing ourselves, making no money and then feeling bad afterwards.

These types of clients are ‘low quality’ customers, and they are everywhere so there is little you can do to change that.

Instead of trying to convince these types of customers to pay the correct price for your cakes, your business should focus on attracting ‘high end’ customers or those customers who can afford your cakes.

And here are some 5 ways to attract them:

How To Stop Attracting Cheap Customers, Baking Business School

Create a Customer Profile

To attract high-end clients, you must first know who they are, what they like, what types of cakes they like, and what products or services they need, where they are, where they go to, what attracts them and so on. Then find ways to

Finally, look at customer circumstances to create an idea of how potential customers develop an interest in your product or service. Then just go and market to them.

Doing so will give you a roadmap of what your marketing strategy will be like.

For instance, you may need to find a contact in a school in a high brow area to see whether you can sponsor an event by bringing in your cakes or provide cakes for free at their next PTA meeting. When you are in, make connections, talk to them about your business and give out your business cards.

Once you get past the “unknown and untasted” hurdle, you should have a much easier time selling to them.

How To Stop Attracting Cheap Customers, Baking Business School

2. Let Price Reflect the Quality of your cakes

If a business wants to appear thoroughly competitive and professional, the price it charges should always reflect quality like no other.

When a price is too cheap, it means the product is of low quality and so people will not expect to pay much for it.

If the business is using high quality ingredients, your website is up to par, your service is impeccable; in the mind of the wealthy, there’s no reason for your cakes to be cheap.

If your prices are higher than the rest. Then there is a reason for that. Let them see it in the services you render and also tell them why.

How To Stop Attracting Cheap Customers, Baking Business School

3. Pay attention to packaging

Good quality packaging is a great way to make your products stand out from the crowd. Not only will unique packaging make your products memorable, but packaging has been found to be one of the most important aspects when it comes to a customer’s decision to buy a product especially the high end ones.

Having beautiful packaging sets it apart from mass-produced generic offerings.

Great packaging should be part of your cake business branding and deserves plenty of attention. Presenting your products in gorgeous packaging reinforces the idea that when it comes to your bakery products that you are classy, top notch and worth the extra naira spent.

How To Stop Attracting Cheap Customers, Baking Business School

4. Offer Great and consistent Customer Service

Be ready to attend to their needs, be classy, eloquent in your phone conversations and consistently ready to help because high end clients are used to impeccable service. Also they do not like to wait.

If you are unable to give them a price at once, tell them you will give them a quote in 10 mins, and keep to that time. Send out your invoices on time. If you tell them you are to deliver at a certain time, make damn sure you arrive at that time or even before.

Also after care is important, send a thank you email asking them how their event went and if the cake was satisfactory. If it was a very big order, a few days later you can send them a thank you card with a box of cupcakes. It is all about keeping you in their mind.

How To Stop Attracting Cheap Customers, Baking Business School

5. Be willing to spend more to attract quality clients

Like attracts like. If you want to attract high income people, then your business has to appeal to them. Wear custom attire with your branded logo on it. Again pay attention to what you are posting online, upgrade your website. Get real email addresses that contain your domain name. Always be looking to be featured in the media.

You are an expert at what you are doing, so be seen as such. Do live shows on your social media platforms. Look at collaborating with companies where your target customers patronise. Advertise where you will reach quality clients.  You may need to invest time and money in branding, marketing, materials, events, technology, and lastly your personal image.

If you want to play with the big boys, you must be willing to do the work. There is no magic wand you can wave to get the customers you want, but as long as you follow these tips and make plans in your marketing strategy you should start getting the right customers.

It’s far easier to grow a successful business by targeting the higher end of the market rather than dealing with difficult consumers who argue about your price.

Just make sure you are positioned for success by creating a new marketing strategy that will target and appeal to the upper end of the market.

In the end it will be worth it!  

So what strategies are you going to implement so you can attract more premium customers. Just comment below.

Cake Regards.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

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We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

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Top 5 Mistakes New Cake Business Owners Make

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When I was complying materials for the Baking Business School. I observed some common mistakes made by new cake business owners. It’s one thing to be a skilled cake decorator, but it’s something quite different to be the owner of a successful cake business.

 
Making mistakes is part of life and it’s only by learning from those mistakes that we become better business owners. Having a cake business is about figuring things out as you go along, but knowing the common mistakes new baking business owners make is a good way to avoid them entirely.
 
                    ‘Remember you’re A Cake Business Owner, not a Cake Decorator
 
To thrive in the cake business world, you have to be a good marketer and be business-minded.
 
Here are a few of the most common mistakes in staring a cake business that you should try to avoid.
 

 #1: Undercharging For Your Time and Talent

Most of us started like this- you make a cake for a friend and suddenly everyone is telling you to go into business because your cakes are great. Then a friend asks you to make a cake for her child, gives you money and suddenly you’re in business. You have just conducted your first business transaction. Yay!
 
The thing you have to realize is that the moment you charge for a cake, you’ve moved from amateur to professional. This shift requires a change in thinking, especially when it comes to how you view the value of your time.
 
In most cases, selling your cakes means you’ve already made an investment in becoming a legally registered business. All that is needed is a simple change in perspective: from amateur to serious business. The rules are entirely different, and you need to think about things in a different way  – even if your cakes are not perfect and you only charged a few Naira for the cake.
 
If you are serious about your cake business and it’s not just “a side hustle”, you must think seriously about the cost of keeping your business open. With this change in perspective and a realistic valuation of your time, you can calculate accurate prices that reflect your work, effort and skills.
 

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#2: Working For Free

Even if you are new in the cake business, my advice is to always know what your cakes are worth, and refuse to negotiate below a certain price.

Making a cake for free in the hope of future orders means you won’t be in business for very long. If someone asks you to bake a cake for a very low price saying that your sacrifice will lead to more highly-paid opportunities in the future. Don’t do it! This is an insult to any baker and does a lot of damage to your business and the cake industry at large. You risk being known as a cheap cake maker who will negotiate at any price.

#3: Waiting for cake customers to just appear

 You’ve got the business cards, the cake equipment, the website and the logo, but no cake orders are coming in. New cake business owners forget that it’s not enough just to be a great baker; you’ve got to go out there and get customers. You need to market and get on social media to advertise your cake business. Word of mouth is good and helps bring in customers, but you can’t always rely on that.

#4: Not keeping track of your expenses

While you were still an amateur baker you never thought that such things as your cake equipment and ingredients were ‘expenses’. When you start selling your cakes as soon as you start, you should start keeping track of what you’re spending.
 
So keep track of the items you’re buying and note your expenses even if it’s just in a notebook and also keep your receipts. This exercise helps to keep a business mindset.

#5: Living in a Dream Fantasy

Running a professional cake business, is not so easy. Most cake business owners feel u will become a millionaire overnight just by baking cakes.
 
The reality is that the cake baking and decorating is only a small part of your business efforts.  The rest is selling, accounting, marketing, social media, customer service, ordering supplies, negotiating with customers and so on. Those business-related tasks are required in running your business so don’t ignore them. However, the good news  is that now when you’re doing those tasks, you’re and investing in your future cake business long-term success.
 

Other Business Mistakes worth noting include:

Worrying about the competition

As a new cake business owner, you need to know your competition, like what they charge and what products they sell. Knowing this is information is vital because it helps you make decisions.
 
However, if you’re spending the time comparing yourself to the competition online, complaining about other bakers doing better than you is a complete waste of your time. Spend that time marketing your business, developing new products, and surveying new and existing customers. Remember this is a business and you are doing this to make money doing what you love.

Setting Prices Without Knowing your total Cost of Goods Sold

Pricing is not discretionary. It is a calculated process. Costs includes all the direct costs necessary for making a sale such as ingredients, but not fixed costs such as internet, telephone, rent etc.
 
Take note that you should also include your time in calculating your costs. Your time is your most valuable asset and you need to charge for it.
Having determined the cost for any cake you sell, its good practice to mark that up at least 3 times or 50% to give a final retail price. Try and resist the temptation to reduce your prices for fear of not being able to make a sale.
 
To know more about pricing with pricing guides.  Register for the Start Your Cake Business in 7 days free Mini Course..
 

Failing to have Business Plan

I know! I know! this can be a hassle, but it is worth doing. When you’ve started your new cake business try to take a break and write a business plan.  Know this can be quite boring especially when you not only have to bake, but market, sell and so on. However, without a plan, you are unlikely to achieve long-term success. A business plan helps you plan your goals and tracks your progress.
 
It provides a continuous frame of reference for your cake business, defining your goals, and making you accountable.
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In conclusion, in the cake business, the easy part is the baking and decorating but the tricky part comes once you are actually in the business. Staying in business, and being successful at it, is most challenging thing you may have to face.
 
If you remember one thing, is that, this is your cake business and is not just about the baking, it’s about the business side of it too.
Happy Caking.
Talk to you next week.
rotimi cartoon
RotimiCakeLady

8 Ways to be Booked Solid with Cake Orders

Who wouldn’t love to be booked for months and months with orders. 

This is every cake business owners’s dream. Are you struggling in your cake business? Are you barely making enough money to cover bills? Are you wondering why people are not ordering from you or why you get very few orders.

Well i am going to help by sharing with you some ideas and tips to help you get more cake orders.

Let Vendors be your friends

Make friends with party planners, party venue operators and vendors that serve your ideal clients and try all you can to be on their Vendors List. That means you will be among their first to call if their Client needs a cake. Once you are on their list, don’t let them rest ,you’ve got to network, network, and network.

I am not even talking about just party planners, but also caterers, photographers, owners of party shops, entertainers other cake decorators and even the DJ. Just think of anyone involved in parties and network with them.

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Sell Your Cakes at Events

 It is important to have many ways of selling your cakes. Church fairs, schools come highly recommend, as this is where your target customers frequents. And don’t forget to go with your business cards and give out samples.

Get a Website

A website is a must for your cake business. Having your own website makes you and your business more professional, creates inquiries and orders and ultimately makes you money, which is your end goal.

You can create a website by yourself. There are a number of free websites that can have you online in just a day. With a website, it will give an opportunity for customers to see pictures of your cakes and to get enquirers.

 In addition, a website address is an essential to be able to put onto your business cards, flyers and other marketing materials.  So, this means, you will need to have a website address at the point of ordering your business cards.

Also with a website, you can connect with your current customers by way of weekly email newsletters where you will be able to share your recent cake pictures  or promos

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 Be an expert

 Set yourself as an expert. Are you good at wedding cakes or character cakes, You can display this knowledge by blogging, submitting articles, or sharing your work and content on social media or simply by posting videos on Facebook.

 You can also submit recipes, tutorials and cakes to magazines for articles.. Just know that your cake pictures must be of good quality to get featured in magazines. You can enquire via email and social media about being featured in a publication and always follow up if you do not hear a reply.

I’m telling you if you persevere with this strategy and you become the go-to person for a particular skill, the sky is the limit.

 Attract Success and you will be successful

What type of business do you want? Write it down and then mirror the business you want to build. 

We are all attracted to success.  Do not wait for an order to make a cake or to post a cake on your social media page.  This will give the impression that you are in high demand and people would be vying for your attention.  Not only is this a good way of practicing your cake techniques, it will help you build your own portfolio.

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Offer cake decorating classes

 If you need extra cash and to gain more recognition, why don’t you start offering cake decorating classes for both  adults and children. 

This is a good way to be seen as an expert and of course because of that people will want to order from you.

Follow up  

Follow up, Follow up Follow up. When you get an inquiry and you do not hear from them, it is very okay to call them back to see if they want to go ahead with the order. Sometimes people just forget and with you making yourself available can make them want to go ahead with the order.

Join Facebook Groups

 Where do your target customers hang out on Facebook. Find out and join. Be social and post pictures of cakes you have made. This way you will gain visibility. 

 Some of these tips will require you to be brave and confident in your product because you are reaching out to a wider audience.  So be professional in dealing with people and ensure that your business is well organized.

Till next week.

Found this article useful? Please leave a comment below or contact me if you have any questions.

Don’t forget to subscribe to our newsletter here for more cake business tips or read our previous blogposts.


 

I’m going to give you a chance to get your hands on a Course in my vault that will be ideal for you.

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This Training is called the Ultimate Guide to Marketing your Cake Business.

This Course is going to be an absolute changer in your cake business.

Just click here to see the topics and Modules that are covered in this Course.

>>> Grab the Training Now! 

Inside this training, you will get access to so many ways you can market your business to increase your revenue and earn the money you want in your cake business. 

WHAT YOU WILL LEARN

What’s included in this Course

  • Detailed, step-by-step action you can take to get started with marketing;
  • Cake Business Marketing tips for the Nigerian market;
  • What to include in your cake business marketing plan;
  • Marketing Strategies for a Cake Decorating Business;
  • How to market your cake business on social media;
  • Business branding;
  • Who is my ideal client?
  • How to find more customers;
  • How to sustain and keep your customers;
  • How to get more orders;
  • How to sell with confidence without sounding or looking desperate;
  • How to close that deal and sell that Cake;
  • How to market online and offline;
  • How to advertise your cake business;
  • Where are your customers hiding;
  • How to create a website
  • How to get wedding cake orders;
  • How to market and promote your home based cake business;
  • How to get yourself known with little or no money
  • …and much more

You can get more details of this Training by clicking on the link below:

https://bakingbusinessschool.com.ng/marketing-your-cake-business-e-course/

So do you want a step to step guide on how to market your business?

Do you want more orders?

Do you want more customers?

Do you want more people to know your brand?

Do you want to make more money?

Do you want financial independence?

If you answered yes to any of the above questions, what are you waiting for?

You can get this Course for only N12,000.

To pay for this Course just reply to this email or send an email to cakelady@bakingbusinessschool.com.ng or bakingbusinessschool@gmail.com requesting for payment details.

Once payment has been made, I will send you a receipt and some free Bonuses as a thank you. The Course shall thereafter be sent to your email within 24 hours.

These are the bonuses you will get

  • Action Plan for your Cake Business
  • Pricing Your Cake Worksheet
  • Bestselling Cake Recipe Book
  • Marketing Plan for your Cake Business
  • How much money you can make in your Cake Business Handbook
  • How to solve common cake disasters E-Book

If you need any more information, just email me. I answer all my emails personally.

Just a friendly heads up….the price of the training will go up so it’s best to grab it now.

The clock is ticking!

             Do not delay in realizing your cake business dreams         

Enter Your Details Here To Get This Course For Only N12,000

                         


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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes

 

How To Make Money- Calling All Home Bakers: How to Earn Money Selling Your Cakes over the Xmas Holidays

 

 

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Do people love your cakes and cupcakes? Do you hear comments that your cakes are awesome and that you should go into business?

If so, it might be time to start a home baking business on the side. In today’s day and age, most people would rather order their cake from a cake shop than from a supermarket and no one has time to make a cake either.

For home bakers, this is a golden opportunity to earn some extra cash.

 How to Get Started Selling Home-Baked Goods

There’s one thing home bakers should keep in mind that cannot be emphasized: the power of word-of-mouth.

Be sure to bake delicious products, give excellent customer service and tell everyone you know that you’re now selling cakes.

To help you get started with this side hustle, here are 5 tips for getting your new side hustle off the ground:

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  1. Share Photos on Facebook

Most Cakers say that when they started posting their cakes on Facebook their business “really started taking off.”

There are a lot of home based cake businesses who had thriving side businesses because of this so that they can run a business and still be able to be at home to raise their children.

  1. Create a Signature Item

A signature item (especially if it’s holiday-themed) will establish you in the minds of your customers so they know in advance who to contact when they want that special something.”

  1. Hand Out Business Cards

Even if your doors aren’t officially open yet, get some business cards printed up.

They are the best way to get your name out there. So no matter where you are, market yourself. Hand out your cards to everybody  at the supermarket, your kids schools, at the mall — to anybody that will listen.

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  1. Network With Other Bakers

Know of any other home bakers in your area? Look at them as friends, not competitors. You can meet other bakers through Facebook and other networking events. If you are friends and one of them is too busy to take an order, you may get a referral from them.

  1. Pass Out Samples of your cakes

One thing is clear: Everyone loves free cake. So why not show off your baking skills by sharing free samples with potential customers?

You can drop off samples at places you have contacts, such as your, school, book club, church group, your friend’s offices, etc. (And don’t forget to leave a card!).

Just be sure to only visit places where you have a connection, as Short warned that dropping off samples at random offices almost never results in orders.

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How Much to Charge for Home-Baked Goods

When you start selling baked goods, figuring out how much to charge is going to be one of your biggest hurdles.

The first step is to assess your target market. How much are other bakers charging? And for what types of products? Next, look at your own skill set. How much experience do you have? How quickly will you be able to complete the work?

One way to determine prices is by adding all of your expenses (including packaging), then multiplying that number by three: 1/3 covers ingredients, one-third covers water and electricity and 1/3 is your profit.

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Most importantly, don’t get discouraged if people hesitate at your prices. You have to “remind your customers it’s a custom item, so it’s going to have a custom price. Do not sell your art cheaply.

If you continue to discount your price to get more orders, you will find out that you will just work yourself to exhaustion and have less to show for it at the end.

As for how much you can earn, it depends on how much work you put into both the baking and the marketing. If you’re just taking special orders, the bakers estimated you can earn between N200,000 and N400,000 per month; if you’re working 20 hours per week, N80,000 to N100,000; and if you start baking lots of wedding cake, you will earn a whole lot more.

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Should You Start Selling Your Home-Baked Goods?

Does earning money selling your home baked goods sound like a sweet deal? It can be, and you may find that your business lasts well during and beyond the holiday season — especially if you follow these 3 pieces of essential advice from our Cakepreneurs:

  • Keep Advancing

Be confident and bake and do the best you can do — and keep excelling. Baking is constantly changing, and skills are constantly changing. Keep advancing, because each and every day, something new comes up. Keep trying to find that wow factor.

  • Get In the Right Mindset

Be patient and learn the science behind your baking. Also remember that everything is fixable. Working from that mindset is going to save you a lot of stress.

  • Don’t Lose Sight of What’s Important

The major reason most cakepreneurs enter the home based cake business world is that they want to have a successful and profitable business doing something they love so that they can become financially independent and be at home with the kids.

You’ll regret the baking if you neglect the ones you’re doing it all for. Remember you can create the life you have always dreamed of.

Found this article useful? Please leave a comment below or contact me if you have any questions.

Don’t forget to subscribe to our newsletter here for more cake business tips or read our previous blogposts.

It’s time to live your cake business dream

Till next week.

Happy Caking!
RotimiCakeLady

P.S. I am also happy to tell you that we now have a Facebook Group Page. This is where all Cakers can come together to share ideas and tips, plus I will be sharing useful business tips ready at your fingertips. Join here for the Baking Business School community.

7 Steps to setting up a Marketing Plan for your Cake Business

 Hello RotimiCakeLady here, founder of Baking Business School and the Mini Course: How to start a cake business in 7 days. I help struggling home base cake business with strategies to make more sales, get more customers and start making more money.

I also help those who have a passion for baking transition from being hobby cake makers to becoming cakepreneurs.

This week I will be providing you with 7 important steps to follow in setting up a marketing plan for your cake business.

When i first started my cake business journey, I had no plan, no idea on how to tell people about my wonderful cakes. I kept posting on every social media platform hoping that will get me customers, and was so disappointed when no customers came. It was not until I created a plan on how to market to my target customers, that i started seeing results.

Taste alone is not enough to market your cake business to potential customers, so it’s important to develop a marketing plan to promote your cake business.

There are many ways of getting more cake orders and sharing with the world your cake business, but before you start you need to come up with a marketing plan. Here are a few pointers to help you know what marketing strategies to adopt for your cake business.

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Step 1

Create an avatar of your ideal customer. This means that you should have a clear idea of the profile of your target market. You may think that your customer is everyone, but it isn’t. Yes, it is mostly women that order cakes, but not all women are your customers. You will go a long way if you know who your customer is in order to create your marketing and advertising strategies.

In order to create your customer’s avatar, think of whom you want to be your customer. You need to build an outline identifying the age, location, income level, occupation, schooling level, lifestyle, hobbies, interests, fears, worries and stresses of the customers you plan to market your cakes to. This profile will help you develop marketing strategies and tactics to attract your core customers.

Once you have completed this exercise, you will have heaps of information on your target market, where to find her, how to help her and connect with her. For example, you may plan to focus on creating character cakes for kids, so your customers will be mothers of children between the ages of 1 to 8.

Step 2

Another thing to consider when developing a marketing plan is the location you plan to market your cakes to and what type of competition is around there. If there are several cake shops in the area where you are located, you will have to get more aggressive in your marketing to be ahead of the competition. One way is to either create a niche or find something unique in your products to sway customers to you.

Compare the types of cakes and the services you offer with that of your competitors. This way you will know if you should offer something extra, such as next day delivery or cake decorating classes.

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Step 3

Perform a S(strength) W(weakness) O(opportunities) T(threats) analysis for your cake business.

For example, a strength of yours may be that you have excellent skills in creating character cakes while a weakness may be that you are a one man business so cannot take up a lot of orders. Likewise, an opportunity may be the fact that you’re the only homemade cake baker within your area while a threat might be that a local supermarket also sells cakes.

Step 4

Now develop a list of marketing objectives and goals for your cake business.  It has been proven time and time again that those that write their goals usually succeed than those that don’t.

Your goals and objectives may include: setting up a Facebook Business Page, advertising in school newsletters, to set up a blog, inform your neighbourhood about your cake business, participate in church programs and get media coverage in local magazines or cake blogs.

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Step 5

Try and set aside a marketing budget for your cake business each month. It is suggested that you dedicate about 10% of your sales to marketing purposes. If you have just started your cake business, it is important you spend a little more on your marketing to increase your business’s visibility.

Step 6

Develop a list of strategies that will help you achieve your cake business goals and objectives, and that are within your budget.

For example, you might decide to participate in some marketing tactics such as donating a cake or cupcakes to your church each month, advertising in your local school newsletter, offer cake decorating classes, contacting your local supermarkets to sell your cakes at wholesale price, setting up social media pages to display pictures of your cakes or offering discounts.

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Step 7

Track your results to determine which marketing strategy is best for you to achieve your cake business goals and objectives. Measuring your results will ensure you know what marketing strategy you employ works or not. For example, you might find out that you get more likes on Facebook than on instagram, which shows most of your potential customers are on Facebook.

As a special bonus for you, i have included a Sample Marketing Plan which you can incorporate for your cake business. Click here to access it.

Found this article useful? Please leave a comment below or contact me if you have any questions.

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It’s time to live your cake business dream

Till next week.

Happy Caking!
RotimiCakeLady