inspiration

Should You Take A Free Job Now On The Promise Of Future Orders?

Sometimes we may feel that for us to get more customers, we should  cater for an event at our own cost  or enter into an agreement with vendors who need our products and do it for free on the promise of future work, which may or may not happen.                     

You may feel that on this particular occasion you will do it for free, with the hope that that particular vendor will love your products so much and will be ordering from you for all their future occasions.

So what do you do in these types of transactions? When a company or a vendor asks you to provide your cakes for free and that they will start paying you next time.

Here are a couple of ways to handle these kinds of situations:

 

  1. Offer Them Something Of Extra Value

Instead of you using your money and doing all the cakes and they not paying anything. Why don’t you tell them that they will pay the full price for the cakes but you will add something extra like maybe free delivery or an extra batch of cupcakes.

Think of something that will be of value to them and offer it to them. So this way, if they decide not to order from you again in the future, it will not be a complete loss as they would have paid you money to cover your costs.

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  1. Offer Them Wholesale Pricing

Create a pricing list just for them.  In this sort of pricing, the price goes down as their order numbers go up. For example:

1-50 cupcakes: N700.00 each

51-100 cupcakes: N500 each

101-200 cupcakes: N400 each (and so on.)

This will encourage them to stay, but also encourage them to place the bigger orders with you.

 

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  1. Be Firm

If a vendor says just do this job for free and I will promise you the next one you will get paid. If you are not happy with that arrangement, you can say ‘ I don’t work that way but I’m happy to negotiate on a deal that will be beneficial for both of us.

“How about this, I’ll do such a good job on this first one at a very good price, that you’ll come back for the second one, and we can talk discount on the next job.”

This way you are letting them know that you value repeat customers, but you’ll provide them that value when they fulfil their promise.

Too often, very well meaning potential customers offer us the sun,moon and stars– that is they’re offering us plenty work in the future. Too often, this future work never pans out.

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This was for an order I had for 100 cupcakes

 

 

 

 

If working with other vendors is something you want to start venturing in, then by all means go for it. It can be a very profitable market –  just remember that they are not working for free or cheap so neither should you. It should be a mutually beneficial relationship. 

MOST important of all, make sure you’ve got the same target market as they do. If they do not have the same customer base as you …don’t align with them.

Align with companies and vendors that share your values, share your demographic, and share the understanding that this needs to be a win/win relationship, not an opportunity for them to exploit you. You are not the cheap cake lady.

 


cake business pic

 

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me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magaz

Stop Planning, Start Doing, and Achieve More in Your Cake Business

Do you have some cake business aspirations that are beyond your current capabilities? It’s natural to dream of things that you want to do someday, but currently can’t. However, to realize your dreams, at some point you must stop planning and start taking action.

While planning is an important part of bringing your dreams to life, avoid dedicating more time to the mental preparation than to action. If you spend your entire life planning for what you will do in the future, then when will you actually start living?

Before I started my cake business wanted everything to be perfect, I wanted the perfect website, perfect pictures, perfect business plan, perfect economy, perfect everything. I soon realized that I was spending all my time planning instead of doing. If I was waiting for the perfect time to start, I am sure I will still be waiting today.

Even when I started going live on Facebook, I kept on postponing and posting, saying I will start when I have money to buy the perfect lighting equipment, good microphone and so on. Until I just decided one day to stop waiting and do it. It was perfect but it was a start. And the cake business show has been going from strength to strength. And have now expanded to YouTube and I still haven’t bought my perfect lighting equipment.

If you find yourself always postponing your activities because you feel your plans are yet not finalized or you are afraid, you need to stop planning and start taking action right away. You need to do something and stop worrying about perfection.

Here are a few important steps to help you pave the way:

Try these strategies to help jump start your goal-achieving actions:

 

  1. Actions speak louder than words

You’ve probably heard this statement before, but have you really considered the meaning? Taking action and achieving are more powerful than simply planning for the future. Start taking steps in the right direction while planning, instead of waiting for every detail of your plan to be complete.

  • Keep in mind that you can accomplish your goals as long as you’re moving in a forward direction. It may take some time, depending on how large your goal is, but moving forward will get you where you want to be. Taking action, regardless of how small, moves you forward.

For instance you want to create a website for your business but you are waiting to get enough money to hire a web developer. Why don’t you do it yourself. I created my cake website all by myself in the course of a 2 week Christmas break from my 9-5 job at that time. Just say each day you will do something like Day 1, open the platform and select a template, Day 2, select cake pictures, day 3- post cake pictures on site, and so on. Just dedicating a time each day to do something, you will see at the end of a period of time, you will be done, feel fulfilled and move on to the next task or goal.

 

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  1. Mind Your Language

Which is more effective, “I am going to start my cake business,” or “I am starting my cake business”? How about the difference between “I am planning on going to a baking school,” and “I am currently attending a baking school”? The differences in these statements may have a profound impact on whether you’re actually going somewhere, or just thinking about it.

  • Try this: Rather than saying “I am going to start my cake business” (which is something you could say for years without doing anything!), take action to start your cake business.
  1. Break goals into smaller bites

Rather than creating a lengthy plan that will take several years to fully realize, why not break your goals into smaller pieces that you can achieve one at a time? Setting goals too far into the future can hamper your ability to take small steps in the right direction now.

  • For example, say you want to lose 100 pounds. Try setting goals to lose 1% of your body weight per week until you reach your final goal. Achieving several weight loss goals over a period of time will help keep you motivated rather than struggling endlessly for that one far-off goal.
  • Perhaps you want to achieve something over a period of time, such as making N500,000 this year from cake sales. In this case, you can break your goals into weeks, months or quarters. For you to make N500,000 in sales, you need to make about N40,000 in sales in each. This amount is achievable and realistic then you can now focus on marketing to those customers to achieve your monthly target. This will help you feel a sense of success with your progress as you work toward the larger goal of making N500,000.

 

Having  your plans broken down to small actionable steps that you can work on a day-to-day or monthly basis will help measure your progress and also help you to stop procrastinating.

Don’t just plan to achieve a goal. Plan to try new things as well. This will help you overcome the fear of failure.

 

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  1. Be Accountable

Make yourself accountable to somebody you respect. If you have a mentor in your life, talk to your mentor and share your plans with him/her. Accountability is a great motivator. For instance, you plan to quit your 9-5 to concentrate on your cake business, tell a friend to keep you accountable so you do it when you will say you will do it.

In fact I give thanks to a friend who made sure I stuck to the date I decided to resign from my job. I kept on postponing and postponing until one day she said give me a definite date that you will hand in you resignation letter and true to form on that date she called me and ask me if I had done it. That pushed me to take action. If I had not told her I would have just been saying later, later.

  1. Healthy competition is good

Healthy competition is a great way to stop planning and start doing. Have a competitive spirit. Compete with somebody who is doing better than you in your domain. If a fellow baker is posting 2 times a day, try and post something 3 times.

 

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  1. Believe in yourself

Lastly believe in yourself. Self-confidence is the key element in achieving anything.

 

Sometimes you may feel challenged to build the momentum you need to achieve goals and get where you want to be in life. Raise your standards and expect action from yourself instead of just thoughts and words.

If you’re struggling to move from planning to actual accomplishments, try breaking your goals into smaller pieces. You’ll be amazed at how motivational a little success can be!

So now what things are you going to take action on now. Will love to hear from you.


 

cake business pic

 

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                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Achieving Goals That Really Matter For Your Cake Business

Happy May Day. While you are enjoying your bank holiday, I want to talk a bit about the importance of setting goals.

I am a great believer in setting goals. I set goals yearly, quarterly, monthly and daily. I may not achieve them all but they are always at the back of my mind so i know i have to do it.  Goals will make you get up in the morning, it will help you get things done.

If you want to make more money in your business, you can make a goals like to tell 5 new people daily about your business or you can set a goal to make a meeting weekly with a vendor with the aim of them putting your business on their vendor list.

Goal setting is one of the best ways to get ahead in life – but only if you’re setting your goals effectively!

Are you trying for unattainable goals that you aren’t really passionate about? Do you quickly give up on your goals? It can be easy to get discouraged, but you don’t have to end up there!

With the right strategies, you can set goals that really matter to you and meet them more easily than you ever imagined.

Most importantly, your goals should be yours and not someone else’s. The goals that your parents, friends, and family members have for you may not be the same for yourself.

What’s Important to YOU?

Too many people set goals to be rich, write a best-selling novel, or marry someone who’s famous, wealthy, or otherwise important or influential. If those are truly your dreams, there’s nothing wrong with them. However, if they’re just society’s dreams – and not yours – let them go, and think about what really matters to you. What do you want out of your life?

When you’re setting goals, stop and ask yourself, “What will bring you money, joy, fulfillment and happiness?”

 

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Your goals might include things like:

  • Having a cake shop
  • Earning a good income monthly from your business
  • Getting married
  • learning a new cake skill
  • Starting your own cake business
  • Changing careers
  • sending your children to a better school
  • Resigning from your job
  • Buying your own home
  • Having material wealth
  • travelling
  • Being physically fit
  • Being more spiritual

No matter what you choose or how many goals you have, you can reach them if you’re dedicated and committed to making them happen.

goals

Making Your Dreams Come True

 

Once you’ve decided what really matters to you and you set your goals, you can begin to make them a reality in your life. Although your goals will take some work, watching them come into fruition is exciting and satisfying! 

Follow these tips to help you achieve your goals:

Keep Your Focus

Keep a picture of the life you desire at the forefront of your mind. When frivolous things try to distract you, as they will, remember to make choices according to what’s really important to you. In my bedroom i have a vision board of what i want to achieve in this life, in my business and so on. it includes where i want to live, the car i want to drive, the places i want to visit, the money i want to earn, anytime i feel down when things are not going my way, i look up at my vision board and it energizes me to take action. So how can you keep your focus:

  •  Take action toward your goal every day. Each day, find something you                     can do that will bring you a little closer to meeting your goal.
  • When challenges arise, getting discouraged won’t change anything, so                          seek  solutions that can put you back on track. Just stay focused and                            adjust your plans as necessary.

 

cake shop

Be Open to Change

Your goals aren’t set in stone. If you choose to change what you’re focused on and set a new goal, that doesn’t mean you’ve given up on your goals. It only means you’ve seen that your goals need to change, just as you change. That’s a sign of growth and wisdom.

Set Realistic Timelines

Some goals can be met in a day or a week, but larger goals often take months or years. When you set goals, it’s important to be realistic about how long you expect them to take.

         But mind that,

  • If it’s too far away, you might procrastinate, or you may not start at all.
  • If it’s too soon, you’ll be frustrated and discouraged if you don’t make your deadline.

 

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Divide your Goal into Small Steps

Another great way to reach your goals is to divide big goals into smaller ones. Each small goal is one step, or one task, on the way to achieving your ultimate goal.

  • Set individual deadlines for these small steps. This way, you’ll always be moving forward, one step at a time.
  • For example, if your goal is to start your own cake business, there are things you’ll need to look into like thinking of a name for your business, what type of cake do you want to sell. who do you want to sell to, registration, creating a website , and others. Each one of these tasks is one step. You could also subdivide these steps into even smaller goals. To know what to do in starting your cake business, register for my free mini course on The comprehensive guide to starting a cake business in Nigeria here.

 

Avoid Giving Up

Many people give up on their goals just before they reach them, not even realizing how close they were. Never give up! You may be closer than you think.

 

These strategies will enable you to not only reach your goal, but also enjoy the journey along the way – all without getting overwhelmed.

So please share. What are your goals for the month of May? Please comment t so we can support you in achieving your money making cake business dreams.


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Here Is What Is On Offer:

  1. The Ultimate Guide to Marketing Your Cake Business– N35,000, now N10,500
  2. Pricing Your Cakes Right to Build A  Money  Making Cake Business– N22,000, now N12,000
  3. The Wealthy Baker System– N50,000, now N15,000
  4. How to Sell Cakes– N12,000, now N6,000

But you’ll have to hurry and grab it right away because it disappears. To take advantage of this package, just reply to this email or send an email to cakelady@bakingbusinessschool.com.ng and state the course you wish to pay for.

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Business Lessons From My Holiday At Disney World

For the past few weeks I have been on vacation. Went to London and Florida where I treated the kids to a few days in Walt Disney World.

Disney World has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

Going to Disneyworld is not cheap. From flights, to hotels and park tickets. It can cost a small fortune. And how was I able to afford this? It is from exactly what I am doing now. My business and not giving up on my dreams.

When we got to the themeparks I was wooed by the crowd. On that day alone, it was estimated that 60,000 people were visiting the Disney parks and it is not just tourists that visit the parks, the Florida residents themselves treat it as an ultimate vacation destination.

Almost everyone has heard of Disney, from their films, merchandise, characters, clothes, their resorts and parks. How did Disney become a household name?  Almost year round, people all over the world troop, plan and aspire to go to Disneyworld or Disneyland.

Disney world has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

While I was there enjoying my trip to the happiest place on earth I could not help myself observing business ideas which one can apply to one’s business. I’ll also offer some insight into how you can take these ideas and apply them to your business to see more growth in your business.

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1. Treat Your Customers Right

When you go to any Disney theme park, you are met with happy staff that are very much happy to help. Even if they are passing by, they will ask if you need any assistance. I remember one occasion in Epcot Centre I was taking a picture of my kids and my mum. Of course i too wanted to be in the picture so me and my mum took turns taking the pictures. A staff walking by asked to take our picture together. We didn’t even need to ask, she observed a problem and offered a solution.

To be successful in business you need to treat your customer right, from the moment they make an enquiry, to the moment you deliver including after sales service. Treat any complaints professionally. Don’t take your frustration out on the customer. Follow up, talk to them. Find out their needs and problems and try to offer solutions.

 

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2. Incorporate Different Pricing Tiers

If you’ve ever planned a trip to Disneyland, you know that the different pricing options can be a bit overwhelming.

There are different pricing packages, you can buy tickets to all the Disney parks or just a single park or buy tickets allowing you to visit multiple parks in a single day. There are even other packages where it includes hotel stays, princess makeovers and more.

So why does it have different pricing systems.

Because different people want different things, so it’s created a pricing structure to suit the pocket of different people so at least everyone  can experience the magic that is Disney whatever your pocket.

Does your business offer multiple pricing packages?

How do you do that?

Simply by offering 3 alternatives for the client.

 A budget option, midrange and expensive option.

 So you will be offering 3 alternatives to the inquiry, or example:

  1. Box of 12 cupcakes with butter cream icing is N5000.
  2. Small 8 inch round buttercream cake is N8,000.
  3. Fondant covered, 1 tier, 8 inch round cake is N15,000

Now with that, the customer feels they have options or a choice. To leave them when they say ‘Ah no that is really expensive’’ leaves them with no options at all.

But by spending an extra 1-2 minutes teaching and giving 3 alternatives, the customer is back in charge with now making a more informed choice, within their budget.

 

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3. Be Innovative

The Disney I visited as a child is not really the same when I visited with my kids. It is much better. They now offer fast track at certain times so you can skip the lines and simply go on the ride. You can check how long you’ll have to wait to go on a ride and so on. There are constantly looking for ways to improve their brand, business and customer satisfaction.

In your business you should continually be looking for things to make your customer experience better.  Get feedback from your customers on how you can improve their experience, then find innovative ways to solve their problem.

And lastly.

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4.     Never Give Up

Did you know that Walt Disney did not just become a success.  He started many companies that failed. Instead of giving in or giving up, Mr Walt Disney never gave up.

disney quote


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

How To Achieve Your Baking Income Goals By The End Of The Year

We are at the last quarter. Very soon we will be celebrating Christmas.

Where did all the time go i wonder?

I want you to ask you a question. Since January this year to now, what have you achieved?

I was taking a look at some of my goals that i wrote down in January, and yes i am happy that i have achieved a bit, but there were a number of goals that i am yet to do or even start. I started to feel bad thinking of my unfinished goals, but then I thought of all what i I achieved so far and still i have like 2 months left to get started on the others.

That is why i am so adamant about having goals, You cannot just wander through life doing things haphazardly. We all need direction and the only way you can do this is to have a goal and once you know what you want, you can start making plans to implement those goals.

I remember a post i did some months back about how you can make One Million naira in one year selling cakes. And how can you achieve that? It is by having a plan and in that post i detailed a plan on how you can achieve this figure in one year or less. You can read and get the N1,000,000 plan here.

So I am sure most of us like me want to have or earn a certain amount of money by year end or have achieved something in their cake business by 31st December 2017, so that i why i am creating something just for you.

If you are struggling with getting customers for their cakes, I have designed an online course that will solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

I know selling your cakes is a major struggle for most bakers, so this November I will be launching an Online Course that will show you how to sell your cakes so that at least you can earn some money for Christmas.

If  you think you will be interested in this Course, when it comes out, just enrol below, and you will be put on the waiting list, so you will be informed before anyone else when the Course is launched.

Also by enroling, you will also get a free gift which is a free resource guide on hoe to price your cakes and cupcakes.

Just click on this link here to be on the waiting list or just register for the Free pricing Guide below.

Here is the link again:

http://www.subscribepage.com/r2l3a3

Will love to hear from you, just comment below with your cake business question and will be happy to help.


Download Our Free Guide To Pricing Your Cakes and Cupcakes

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Just Click On The Link Here

 

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

How To Find The Right Customers For Your Cake Business

Another week is upon us albeit a rainy one in my part of the world.

It was the first day of school for my kids and they were so excited to be starting a new class.

They woke up early, ready to wear their new school uniforms and couldn’t wait  to head to school with their new bags. Their excitement was certainly infectious.

Looking at them, I wonder why we adults get apprehensive or scared when we encounter a new thing. We get scared to start a business, to leave a job, to chase that customer or contact, to make that phone call or to take that course. So why can’t we be like little children and go with excitement for any new venture.

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Kids all ready for the new school year

 

 

 

 

 

So in today’s blogpost, I want to tackle a topic which is very dear to us Bakers and that is getting customers.

So how do we get customers? Well first we need to find the right customers.

Attracting the ‘right kinds of customers,’ does not happen by accident nor does it happen by just creating great looking and tasteful cakes and thinking that they will just come.

The way to get the kind of customers you want can be done by going through 3 steps:

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Step 1: figure out who these people are. 

You need to know in great detail the profile of your ideal clients.

 Your ideal clients are the people you want to order from you or to come to your shop.

So think about this.

Are these people  going to be women, mothers. professionals, people around your neighbourhood? How old are they? What kind of event are they usually planning? What type of cakes can they afford? What type and flavour of cake do they order? Where do they shop for their groceries? Do they throw parties often? You need to have a profile in your head of your customer.

And while you are doing this, you have be realistic with your expectations. Just because there is a ready market out there for a particular type of cake, does not mean that you should do those type of cakes.

If you hate doing wedding cakes, then your ideal client is not a bride. Similarly, if you’re a beginner and you’re building your skills up, your ideal client may not be a person who wants like complicated cake designs

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Step 2: Figure out how they might find you.

Think like your ideal customer. Think about where would they go to find out about your cake business?

What might they expect to find when they come across your website or shop? What do you think they would  be looking for on your website – would it be pricing information, your cake pictures or your contact info to make an order

Do some research on brands that are in a similar to yours (or where you want your business to be like in the future.) If the kind of people who buy from LV or cake shops like Cakes by Tosan are the clients you want to buy from you, go and look at how they attract clients. Where and how are they advertising,, what extra service do those companies offer?

Search and check out the website of the most expensive bakery you know  even if it’s not in Nigeria. What’s the overall look of their website? What does their packaging look like? A place like Shoprite advertises and prices entirely differently to Cakes by Tosan just like a gourmet cupcake shop would advertise differently to a chain bakery.

All of them manage to be in business so please do not think that your only choice is to be for rich people. 

 

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Step 3: Be that kind of business your customer wants  

Sometimes you may be asking yourself why , “Why do people think I make cheap cakes? I am not Shoprite. If this is so, then look at your business especially pictures of your cakes. If your cakes (while you thinking it looks nice) are photographed not very well or on a messy table, or the pictures are dark or, you don’t have a website.

I’m pretty sure successful cake companies do not do that. Suppose your ideal client is a bride with a lot of money to spend. She’s going to be looking at your business based on what your website looks like. She will be looking at your cakes photos , your reviews, and what customers you have worked with.

Still on brides, when she was coming for a consultation, did you give her samples of your cakes wrapped in plastic, or did you serve them to her on a lovely plate with some nice cutlery?

 If you gave her a sample box to take home, was it in those cheap plastic transparent containers or maybe you just put it in a nylon bag, or did you put it in a white box with a nice ribbon tied around it.

Another example is that if you make children’ cakes and your target market are mothers, did you have a box of books and toys for her kids to play with while you consulted with her? Do you provide free birthday candles with every cake?  Do you offer free delivery to save her the wahala of coming to pick it up? 

Your ideal customers do not just fall from the sky – they know to come there because you’ve told them to come to you, and they stay with you because you give them exactly what they want.

If you want to stop attracting cheap customers, stop acting like a cheap cake business.

So here is wishing you a lovely week. Make it a goal today to do something you have been avoiding so you can attract the right customers.


 

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me16Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Don’t Give Up – How to keep on going and never give up on your business goals and dreams

How many times do we feel like giving up?

If you do not want to admit it, well I will tell you. I do. Sometimes many times a month. I feel like giving up when I don’t get any orders, I feel like giving up when I see Facebook post of my colleagues talking about their successes. I feel like giving up when I am not making enough money to buy things for my kids or to pay some bills.

So do not feel you are alone in feeling this way.

Whether your goal is to further your career, succeed in love or marriage, become the ultimate cake queen, lose weight, or any other personal ambition, staying motivated and keeping your attention focused on your ultimate aspiration is critical.

Becoming distracted or letting failure derail your plans will never let you get what you want.

The only way to win is to keep on trying.

As basketball superstar Michael Jordan put it, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

In today’s blogpost, I want to give some tips to keep you on track so that you can continue to strive to achieve your cake business dream despite any setback, any failure, any distraction, and any mistake.

 

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Worst Case Scenario

At the start of the day, think about the absolute worst thing that could happen. How likely is it that things would get so bad? Probably not very. Remind yourself that even if the worst occurs, you have what it takes to overcome any situation, no matter how terrible.

It’s the Journey, Not the Destination

Living in the moment is the best source of motivation you will ever find. Enjoy the day to day experience of living your life, both when things are going well and when you are dealing with problems. It will give you a better appreciation of who you are and what you can contribute to the world around you. So when you are busying piping your 1000th rose, try and not think of it as a chore, but something that could catapult you to greatness.

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Procrastination Is Your Enemy

In the groundbreaking motivational guide “Success through a Positive Mental Attitude”,Napoleon Hill famously interjected “Do it now!” as a rallying cry for successful people. Never delay or procrastinate or your opportunities may be lost. Your time is the one thing you can never get back. Treat your time like it’s a valuable commodity.

Today Is All You Can Influence

Accomplishing long term goals is a moment by moment activity. You can’t change what has happened in the past, but you can influence what will happen in the future by focusing on achieving the goals you set for yourself each day. Do the very best you can with what you have to work with right now. If you do, the future will take care of itself.

 

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Be Inspired Passion

 People who don’t care, don’t succeed. Passion is one part emotion and one part commitment. If you have commitment but no passion, your work will be dull. If you have passion, but no commitment, your work will be undirected. But when the two come together and you bring real passion to what you do each day, there can be no stopping you.

Use Measurable Objectives

You can accomplish any goal by breaking it down into a series of smaller steps. Set a long-term goal for yourself, then create milestones to measure how close you are getting to achieving it each day, week and month. Mark your milestones down on a calendar and hang it somewhere that you will see it each day. Celebrate victories when you achieve your goals.

So I hope I have provided you some tips designed to motivate you to never give up on your dreams and ambition.

The truth is that nobody can motivate anybody to do anything. You need to inspire and motivate yourself most times.

The  techniques described here can all be boiled down to 3 keys to successful living:

  • Being willing to leave your comfort zone
  • Not being afraid to make mistakes
  • Not indulging in self-limiting thinking

As with all things in life, mistakes are going to happen. You can prepare as much as possible, but the unexpected will always occur sooner or later.

Successful people don’t let setbacks and obstacles stop them from moving toward their ultimate goals.

Instead, they continually commit themselves to happiness and positive thinking, no matter what happens.

By keeping your eye on the prize and daring to dream big, you can achieve anything you want in life.

Good luck!

I am rooting for you 🙂 


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Join our 8 day marketing challenge at if any of these applies to you:

• you don’t know how to start promoting your cakes
• You’re a baker, not a marketer, sales person, blogger, social media manager or accountant.
• You do not have much money
• You want to advertise but don’t know where (or when) is the best time? 
• You really need more cake orders and looking for ideas on how to make more people know about your cake business.

If Yes, join our 8 days Marketing challenge here: 

 


 

me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.