Most of us I hope are on Instagram.
Instagram is a must have platform for your cake business if you want more visibility and exposure for your business brand and it is free.
In recent years, Instagram has become increasingly vital as a marketing tool for your business.
I’m sure you think that being on Instagram is just a way to showcase your cake pictures or when you are out and about. Yes that is good, but if that is all you are doing, you are not maximizing the full use of Instagram and really you are selling yourself short.
Do you know Instagram can help you to get more sale and customers?
Some bakers have had great sale success being on Instagram because they know how to use it correctly.
This week I want to show you how you can get orders and sales from just using your Instagram account.
Always Use #Hashtags
Hashtags are an important way to promote your business across social platforms by connecting it to searches and discovery relevant to your target audience.
Hashtags are a great way to attract new customers and grow your online presence as users searching a particular hashtag you’ve used can come across your account and engage with you thereby becoming new followers and potential customers.
But for you to gain the maximum benefit of hashtags means that you have to Hashtag everything. That is, every single photo and post, must bear some sort of hashtags so that you become search-able through your hashtags.
For example if you post a picture of a red velvet cake, you can use some of these hashtags, #cake, #redvelvetcake #redvelvet #cupcakes and so on.
To get more information about using hashtags for your business, I have a mini course that can help. Get it here:
Our Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.
Use Instagram Stories
Adding videos really work. And it doesn’t have to be a long video and if you are shy, you may not even have to appear. Let someone take a video of you piping a cake.
It has been proven countless times that people engage more with businesses who post videos.
Here is how post an Instagram story:
- Go to your profile page on instagram and press the round button where your picture is;
- To add a picture, just press the middle round button;
- To add a video, just continually press that same round button;
- Then press the ‘your story’ button;
And that is it, you now have an instagram story.
Do Sponsored Ad’s
Sometimes you may need to reach a wider audience, so to do this; you will need to pay for a sponsored ad.
This is where you pay to advertise your product. So when next you want to promote a deal, discount, or sale, try to do an Instagram promotion and watch your followers, inquiries and orders come piling in.
To promote a post, just go to the post in question and press the ‘promote’ button and follow the instructions. You can promote a post for a few days for just $3 which is about N1,000.
Spend Time On Your Bio
You should spend time writing a great Bio. Your Bio is where people will know what you do and what you are about. If you are into cupcakes, your bio should reflect that.
Your Bio doesn’t have to be one long sentence. It can just be a list of what you do. You can say you are the ‘ultimate cupcake master’ or ‘call me to order your unique cupcakes’. You can even add emoji’s and hashtags to your bio just to make it a little more fun.
Add A link
You are allowed to post one URL or link in your Bio so use it well. Do you want people to go to your website or Facebook page. Whatever the case, post the link you want potential customers to go to know about your business or to contact you. Also adding a url is great if you have a opt in page so that you can collect their email address.
If you feel just posting on link is not enough, you can use the Linktree App to post numerous links on your page.
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.
We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.
So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.