journey

How to make your Cake Business stand out from the crowd

We are already in June already. Imagine. Half year! 

How are you feeling about it?

Are you scared, apprehensive or joyful?

I have mixed feelings because yes i have achieved  some goals i set myself at the beginning of the year, but there are still a number of goals that i am yet to do or even get started.

Sometimes i ask myself if i am able to achieve it or if it is even possible. I set myself a money goal, but  at times i go through periods where i doubt myself and ask myself if it is possible especially when those unexpected expenses come eating into my income.

But i know God has my back and i will keep on keeping on.

So for those who are still wondering how they are going to make their income goal through their cake sales,here are a few ideas to make your cake business stand out.

 

1. Know your brand

A strong brand will help your customers remember you.  Branding is not just about your logo or the colours you use or how your website is, it also translates to how you treat your customers and how you portray your business.

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2. Give great  customer service always

They say in Nigeria, we don’t know about customers service. How may times have you been to an eatry or a supermarket and the workers don’t smile and if you ask for their help, it is like you are disturbing them.

So be an exception to the rule. No matter how you feel, give great customer service. Answer your work phone with a smile, listen to the customers. Yes, you will come across some customers that are demanding, or even rude. But, ultimately, the relationship you have with your customers is what’s going to keep them coming back for more.

So go the extra mile for your customers. They are paying you after all.

3. Have Social media skills

Your business needs to be online. Use your website and social media to your advantage. Engage with your customers on social media.

If you aren’t confident with on how you can market effectively using social media – fear not! Here is a course to help you.

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4. Try something different

Why don’t you be different from the norm. Expand your product line and do different type of cake designs. Do something that is totally different from what is out there. And when you do market it superbly on social media.

5. Enter cake competitions

This is a great exposure for your brand, and you don’t have to win. Just need to enter. When you enter cake competitions, there is always press and you can take pictures for your website. So this will show people that you are a serious cake business owner and your brand can sky rocket. It will also help you to improve your networking and presentation skills.


 

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About Me:

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

If You Are Still Getting The Same Results, Why Don’t You Make A Change?

Inspite of my busy schedule I try to read at least 2 new books in a month. I started this when i heard that millionaires read at least 30 books in a year. Usually I like to read historical romance’s but since i have started by business journey i only read business or self-help books that will help me improve my business and teach me how to manage my money.

I promised myself that once I hit my income goal, I will treat myself to a holiday and a trashy romance novel.

As you know I have launched my Pricing your cakes right to build a profitable cake Business Course. I put my heart and soul in this course and in the launch. I got a lot of interest for it, but was disappointed in responses when it came to payment.

It is just perplexing to me that here is a solution to most bakers problems and yet they are not taking action.

Anyway, this past week I have been reading ‘Secrets of the Millionaire Mind’ by T. Harv Eker. While reading this book it brought about some home truths to me.

In this Course I have just launched I have prepared an answer to most bakers and cake business owners problems. And it just amazes me when people just pass it by. A few years ago if I had come across a course like this I would have jumped at the chance, no matter how much it costs.

We need to realize that ”if you continue to keep on what you’ve always done, you’ll keep getting what you’ve always got”- Jim Rohn

That is why I created this course, my goal is for you to learn more so that you can have a better business. When you learn something new, you have a new way of thinking, new actions, and therefore new results.

That is why it is very important that you continue to learn and grow.

An author once said ‘ the learners will inherit the earth while the learned will be beautifully equipped to live in a world that no longer exist’- Eric Hoffer

In essence this means that if you don’t create the habit of learning on a regular, you will be left behind.

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I cannot think of the numerous courses, seminars, books and training’s that I have done. I have spent thousands and thousands of Naira on them. It is not like if I have millions of naira in my account yet, or that I’m waiting till I’m a multimillionaire before I pay for these courses, But I never see it a cost, but rather as an investment. I know that even if I learn just one thing that will make my business improve, then I know it is worth it.

If you are in business and you are doing the same thing and not making money, then sorry to say you are doing something wrong and maybe it’s time you try something new.

We all know the definition of insanity which is doing the same thing over and over and expecting different results.

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In the Eker book he said ‘some people claim they can’t afford to get educated due to lack of time and money. On the other hand, rich people relate to a quote by Benjamin Franklin, which says that  ”if you think education is expensive, try ignorance’’.

And I find this very true. When I launch a course, I find it curious that it is usually the people who are struggling or are broke that say; ‘ I don’t have money or ‘ I don’t need this course or I don’t have the time. While  it is those who are actually making a headway in their business or those who are serious and determined to be a success that will find the money to pay for courses., because they know that if they can learn something that they can use to improve there business, it is all worth it in the long run.

Mr Eker also said ”if you don’t have time to do the things you want to do or need to do, you’re most probably a modern slave. And if you don’t have the money to learn how to be successful, you probably need it more than anyone’’.

If you come across an opportunity for someone to teach you how to run a profitable cake business and you are saying I don’t have money. What is going to be different in 1, 2 or 5 years down the line? I am going to tell you this for free, the answer is nothing. You’ll be saying the same thing at that time.

This is by no means a curse; you have got to know that for you to make money you have to LEARN how to make money for your business. You have to learn how to market, price, selling and brand your products right. You need to learn the skills, strategies and methods on how to have a money making cake business.

As cake business coach it is my passion, my goal to train and teach and show you how to have a profitable cake business, so you can move from whatever level you are on now to the ultimate level.

This past week I got booked to make a cake for over N100k. And it is not a wedding cake. As I said before, I have scaled down by business to concentrate on Cake business Owners Club so I tend to only get about 3-5 orders a month. This gives me time for my coaching business and courses and before I take an order it has to be worthwhile. I no more take orders for less than N30k unless it is for family or close friends.

How was I able to structure my business in this way. It was by investing my time, money and energy in learning how to do this.

Success is a learnable skill.  You can learn to succeed at anything. Your cake business can be a success.

So if you find someone or something that can teach you, you should grab such opportunity with both hands.

The more you learn, the more you earn… and you can take that to the bank’ – T. Eker

 


The Pricing your Cakes Right to Build A Money Making Cake Business Masterclass is still partially open. You can get more details and all the modules covered in the Courses here.

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me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

What Would You Say To A Younger Version Of Yourself?

It is my birthday next week. And as you get older you start thinking about ones life. All the things you wish you had the courage to do and all the things you wished you didn’t. 

Sometimes don’t you wish you could enter a time machine and redo or reset some aspects in your life. If you could change something about your life. What would it be?

So if i could go back in time and see my younger self, what would i tell her?

Well i tried to think of some things i would tell her:

  1. Don’t grow up too fast. Cherish being a child (when i was young i wanted to be a grown up by force. While my siblings were still playing Barbie, i wanted to try on makeup and weaves and watch MTV).
  2. Your parents are not going to live forever. Spend more time with them. ( I lost my dad a few years ago and i think about him everyday. When i think all those times that we could have spent together rather than me doing something that i thought was cooler).
  3. You won’t always be thin (  I am sure you all know about my personal weight loss journey).
  4. There is no Prince Charming that is coming to rescue you on a white horse (I think this speaks for itself. You should not believe everything you watch in romantic movies).
  5. Save Save Save ( Instead of me spending my salary on designer bags and shoes at that time. If i had been saving and investing at least 10% of my income, i would have been a multi millionaire by now).
  6. Don’t stress too much about Algebra and Trigonometry ( those subjects in maths gave me a lot of sleepless nights.  I just never go it all and upon all after secondary school, it has no use in my life at all).
  7. Don’t be afraid to start your on your own ( If i tell you how many years i wasted in a job  just because i was so scared of leaving and starting my own business. If i had had the courage, i wonder where i would be now).

So these are a few thing i would tell a younger Rotimi. But we cannot go back in time.

Anyway life is not about regrets. All things happen for a reason. I know i am where i am supposed to be right now and i am working on achieving my goals.

So let me ask you the question. Knowing what you know now, If you could speak to your younger self. What would you tell her? Just comment below.


 

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Registration for the  Price your Cakes Right for Profit Course has closed. For those you registered for this Course. You will be getting the first installment of the Video Series in your inbox this morning. So watch out for it.

See you there!

This Pricing Course is going to be awesome.

 


me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

So Is It All Worth It?

Yes, this may seem like an unusual heading, but I’m sure you have asked yourself if this is worth it.

I have been in this business for a number of years and i have had fails and wins.

When i started the Cake Business Owners Club, i was going in very unknown territory. Teaching bakers online about making their cake businesses better. There were a lot of things i had to learn and I’m still learning.

Sometimes the fear of the unknown stops us from taking the next step. I never really saw myself as a teacher. I just wanted to bake and that was it, but nowadays it is like if God is gravitating me to teach.

As you know teaching is not a relaxing job, you are constantly learning, thinking of new content, writing, researching, using media to get the word out, preparing new courses, buying books, spending money on training to improve one self, that baking has taken a back seat.

I ask myself is it worth it, especially when If you are not earning the money as expected.

When bills come and I’m thinking of how I can pay and i see the successes of other online teachers (not necessary doing what I do), I  can get depressed and almost feel like giving up.

But God always has a way, whenever I start to feel like that, I suddenly get a message from someone i helped thanking me for helping them with their business. that they have been looking for someone like me or maybe i will get a subscriber for one of my courses.

This just lifts my spirits and gives me the motivation to continue.

We all make comparisons, but I know those that are recording successes all started from somewhere. They did not make 6-7 figures in one night. It took a lot of hard work. So when I read about people successes, i don’t get jealous, I study them and find out what strategy they used, so I can learn from it and perhaps use it for my business.

Deep down, I know this is what God wants me to do. I enjoy what i do and i make money from it. I get the chance to work from home and spend time with my children. 

So has it been worth it?

All the money spent on training, all the late nights, not having constant income.Sometimes it may not seem like it, but i can say Yes, it has been worth it.

So my dear baker, even though you are not yet making money in your cake business, please do not give up. Keep at it. And don’t stop learning.

You might say where will i get money to pay for a course in Cake Marketing, or pricing and so on. Or you might say i will go online to learn. yes, you can do that and read about over million articles on a single topic.

But if you find someone who can break it down, give you a step to step guided solution to your problem. My dear, shouldn’t you grab such opportunity with both hands.

I do and look at me now, I am on my way to living my dream.

Opportunity is missed by most people because it is dressed in overalls and looks like work. - Thomas A. Edison

In some days i will be launching my Pricing Course which we include videos on why you are struggling with Pricing, Simple Techniques on how to price your cakes and How to get customers to accept the price you give them for your cakes.

This Course is going to be epic, so be checking your inbox for emails from me. If you have not registered yet, just do so here. Here is the link to register .

Take care and talk to you soon.


me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.