marketing cakes

Easy Guide to Get Sales in your Cake Business

This past week I held some one to one coaching sessions with some of you that registered.

I got so much requests for coaching sessions that it was quite overwhelming. There  was a limit to the number of people I could personally coach, so I apologise if you registered for one and I could not get to you.

I plan to do another round in another few weeks, so look out for that.

One common thread with many of you when I was holding the coaching session was that you were finding it difficult to sell your cakes. In other words, Marketing is a challenge for many.

Marketing is the only way you can make the sales.

Marketing is the only way you can make the money you want in your business.

During my coaching session, I kept hearing the same story.

Abi asked ‘How do I source customers’, Dami was confused on ‘how to create awareness for my products’, Funola asked‘ how do I make sales’ and Omo was like, ‘ how do I get orders from people around me’.

The questions were all different but all dealt on selling.

So this week I want to disclose to you some of my answers I revealed to them in my coaching sessions.

Baking Business School, Rotimicakelady

There are opportunities all around you

Your customers are everywhere. You might not believe it right now. But your next customer is among the people around you.

Look are areas and people around your locality where you can market your business.

Do you live near schools, a university, offices, churches. Even though you are a shy person or don’t have friends, start with what you have.

Do you have a child in school? Start form there. Ask to sponsor their next PTA event with some nicely decorated cupcakes. Schools are a great source of customers because that is where your target customers are- which are mothers,.

At such events, you don’t just drop your cupcakes and leave. Market yourself. Go to people and ask them if they liked the cupcakes, tell them you are avaliable to make various baked good for their occasions and of course give them your business cards.

When you do this continually for like 2-3 events at the school. You will see that your brand reach will be increasing and eventually you will get more sales.

This same strategy also applies to places like churches and offices. Provide a  few free samples and talk about your business. Do this and watch the orders come in.

Baking Business School, Rotimicakelady

Brand yourself

Branding is very important. We want people to associate you with cake. So how do you do this?

As you go about your daily activities, like while dropping your children at school, going to the market, making a delivery, wear a branded t-shirt of your business.

You can buy different coloured t-shirts from the market. Then find someone to print your logo on the t-shirts. You can even print funny slogans on some of the t-shirts like ‘ Want cake, call me’, ‘a party without cake is just a meeting’; ‘you can’t buy happiness but you can buy cake’.

When you do this, you may not notice it but people are watching. Your brand is registering in their heads subconsciously. So do not be shy about using yourself to advertise your busines.

Baking Business School, Rotimicakelady

Have a cake party

One strategy I told a member in one of my coaching sessions was the idea of having a cake party.

She mentioned to me that she lived near a polytechnic. I told her she could have a lot of business from the students. I told her that if she knew one person who lived in a hostel she could have a cake party where she will offer free samples of her cakes, pastries and other baked goods to the students.

She could print flyers to distribute to students inviting them to sample free cake. At the party, students will have a chance to sample her products, she can have one on one conversation with them. She can then distribute her menu of items or her business cards to those that attended.

The wonderful thing is that you have all your target customers in one room, so this is the most excellent opportunity for you to project the best version of your business and to market to your ideal clients.

Baking Business School, Rotimicakelady

Use a Broadcasting system

Lastly let me give you a bonus strategy for getting more customers. In one session, a lady informed me that she gets a lot of repeat customers. I told her that was good and she should capitalise on that.

She should create a database of those customers and send them periodic emails or texts. She should also contact them before a person’s birthday in their household and ask them to book a cake for a special price offer.

Another strategy I spoke about was to encourage her current customers to refer her business. She could start a campaign by sending out a message to her current customer base saying that if their friends orders a cake from you,  they will get a free box of cupcakes.

These are just a few strategies I discussed in my coaching session. Of course these strategies are just a snippet of what you will learn in the ultimate marketing course you can get for cake business owners.

This bestselling marketing course is called The ultimate guide to marketing your cake business.

Marketing can be done in a number of different ways and this course will show you how to effectively strategise your marketing plan to make more sales.

This Course consists of 4 Modules that will teach you on all aspects of marketing your cake business.

The Ultimate Guide to Marketing your cake business

Some of the things included in this Course are:

  • Detailed, step-by-step action you can take to get started with marketing;
  • Cake Business Marketing tips for the Nigerian market;
  • What to include in your cake business marketing plan;
  • Marketing Strategies for a Cake Decorating Business;
  • How to market your cake business on social media;
  • Business branding;
  • Who is my ideal client?
  • How to find more customers;
  • and much much more

To get this course, just go to this link: https://bakingbusinessschool.com.ng/the-ultimate-guide-to-marketing-your-cake-business/

I’m running a special offer, where instead of paying N15,000, you only have to pay N7,500.

So don’t miss out, as this offer will end by this time next week.

So what strategies are you going to employ to improve sales in your cake business. Comment below. Will love to hear from you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

How to Market your Cakes using Instagram

Most of us I hope are on Instagram.

Instagram is a must have platform for your cake business if you want more visibility and exposure for your business brand and it is free.

In recent years, Instagram has become increasingly vital as a marketing tool for your business.

I’m sure you think that being on Instagram is just a way to showcase your cake pictures or when you are out and about. Yes that is good, but if that is all you are doing, you are not maximizing the full use of Instagram and really you are selling yourself short.

Do you know Instagram can help you to get more sale and customers?

Some bakers have had great sale success being on Instagram because they know how to use it correctly.

This week I want to show you how you can get orders and sales from just using your Instagram account.

How to Market your Cakes using Instagram, Baking Business School

Always Use #Hashtags

Hashtags are an important way to promote your business across social platforms by connecting it to searches and discovery relevant to your target audience.

Hashtags are a great way to attract new customers and grow your online presence as users searching a particular hashtag you’ve used can come across your account and engage with you thereby becoming new followers and potential customers.

But for you to gain the maximum benefit of hashtags means that you have to Hashtag everything. That is, every single photo and post, must bear some sort of hashtags so that you become search-able through your hashtags.

For example if you post a picture of a red velvet cake, you can use some of these hashtags, #cake, #redvelvetcake #redvelvet #cupcakes and so on.

To get more information about using hashtags for your business, I have a mini course that can help. Get it here:

How to market your cakes using Instagram

Our Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

Get More info Here:

Use Instagram Stories

Adding videos really work. And it doesn’t have to be a long video and if you are shy, you may not even have to appear. Let someone take a video of you piping a cake.

It has been proven countless times that people engage more with businesses who post videos.

Here is how post an Instagram story:

  • Go to your profile page on instagram and press the round button where your picture is;
  • To add a picture, just press the middle round button;
  • To add a video, just continually press that same round button;
  • Then press the ‘your story’ button;

And that is it, you now have an instagram story.

How to Market your Cakes using Instagram, Baking Business School

Do Sponsored Ad’s

Sometimes you may need to reach a wider audience, so to do this; you will need to pay for a sponsored ad.

This is where you pay to advertise your product. So when next you want to promote a deal, discount, or sale, try to do an Instagram promotion and watch your followers, inquiries and orders come piling in.

To promote a post, just go to the post in question and press the ‘promote’ button and follow the instructions. You can promote a post for a few days for just $3 which is about N1,000.

How to Market your Cakes using Instagram, Baking Business School

Spend Time On Your Bio

You should spend time writing a great Bio. Your Bio is where people will know what you do and what you are about. If you are into cupcakes, your bio should reflect that.

Your Bio doesn’t have to be one long sentence. It can just be a list of what you do. You can say you are the ‘ultimate cupcake master’ or ‘call me to order your unique cupcakes’. You can even add emoji’s and hashtags to your bio just to make it a little more fun.

How to Market your Cakes using Instagram, Baking Business School

Add A link

You are allowed to post one URL or link in your Bio so use it well. Do you want people to go to your website or Facebook page. Whatever the case, post the link you want potential customers to go to know about your business or to contact you. Also adding a url is great if you have a opt in page so that you can collect their email address.

If you feel just posting on link is not enough, you can use the Linktree App to post numerous links on your page.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/ .

Valentine’s Day Promotion Ideas For Your Cake Business

With Valentine’s Day just a few days away this is a great opportunity for your cake business to benefit from this.

Here are some promotion ideas your cake business can use for the days leading to Valentine’s Day.

Run a Competition

You can run a special Valentine’s Day competition where entrants can send in a picture of their boo or write a few lines about why they love someone.

The winner will get a free Valentines cake delivered to them or some special cupcakes.

Valentine’s Day Promotion Ideas

Create a Valentine Gift Guide

Many people sometimes are at loss as to what gifts to give on Valentine’s Day. Valentine’s Day is not just for lovers but is an opportunity to show love.

Also people want to give something different on Valentine’s Day rather than the usual common gifts or they want to appreciate their parent, colleague of pastor. So why don’t you take that worry out of them and create a guide on what gifts to give to different categories of persons on Valentine’s day.

Depending on the type of products you sell, you can arrange your gift ideas like this:

  • Perfect Valentines gifts for the woman in your life
  • Valentines gifts for your Boyfriend
  • Great Husband gifts for Valentine’s day
  • Suitable Valentines gifts for your colleague
  • Appreciate your friend with this Valentine gift

Publish your gift guide on your website, or on your Facebook page or as a blog post and promote.

Valentine’s Day Promotion Ideas

 Send your customers a Valentine’s Day card

I am not talking about a physical card. Look through your email list and send Valentine’s Day cards to customers.  This is a way to appreciate them as they have supported you in your business.

Just send an appropriate electronic card and you can even include an offer at the end giving them 10% off their next order. This again will encourage them to order from you in the future.

For your special customers who have spent a lot on your business you can do something extra  (if you have the means) like delivering a small box of mini cupcakes to their office or house with a Valentine’s card telling them how much you appreciate their support, especially for the single ones.

Valentine’s Day Promotion Ideas

Develop a special Valentines range of cakes

You can create a new small range of valentine cakes and cupcakes and promote it to your email list, website and social media.

Need some ideas, just go here: https://bakingbusinessschool.com.ng/is-your-business-ready-for-valentines/

Valentine’s Day Promotion Ideas

Partner with another business

Not every business is in competition with you. Think of business that goes well with Valentine’s Day.

You can partner with a florist and create a combined gift package where every cake ordered comes with a bouquet of roses. Or you can partner with a spa, nail or hair salon where a package will include a pampering session.

Valentine’s Day Promotion Ideas

Have I gotten your creative idea list whirring? These are just a few ideas you can use as a marketing strategy for your business this valentine season.

Think about what you want to achieve? Do you want more sales, or you want more people to know your brand, or you want to appreciate your customers more or you want to engage more with potential customers

These ideas will help you achieve some of this.

The whole of February is a great marketing opportunity. There are a lot of things you can do in February apart from Valentines to entice more customers to come to your business.

Need more ideas and tips, Just go to this link: https://bakingbusinessschool.com.ng/2019/02/01/february-marketing-ideas/

Now tell me. What are you going to use this valentine for your business? Will love to hear from you.  Just comment below.


Baking business school, Rotimicakelady

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

5 Mistakes Made by Bakers In Marketing Their Business

 

So here goes:

 

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Mistake 1- Not following up with customers and potential clients

Following up with customers after they have ordered from you will guarantee you repeat orders and perhaps recommendations. Remember, getting repeat business from customers is important to growing and staying in business.

Try and always keep in touch with your customers and try and contact them at least once a month or more if you want. You could do this through monthly email newsletters or by SMS. This way, they are more likely to remember you and tell their friends about you.

So to do this, you need to maintain a data base of your customers such as their email address, birthdays, the type of cake they ordered,  phone number, etc. With this information, you will know how to communicate effectively with your customers.

 

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Mistake 2- Ignoring customers around you

Prospective customers are all around you; in your compound, your kids school, the salon you go to. So get involved and familarise yourself with your local area and network your cake business to them.

To succeed in your cake business, you need to expose yourself and network. People need to know about you so that they can remember you when they need to order a cake.

Many bakers are introverts and would rather be in the background decorating their cakes while someone else sells their cakes. That will be great if you are a big company and can hire staff to do your marketing for you. But most likely you are a one woman business, so you need to expose yourself enough to generate a sustained flow of customers and cake orders.

Don’t be shy, make sure you get out there and tell everybody you meet about your business.

 cc21

 

Mistake 3- Failing to monitor the success or failure of your marketing strategy

Whatever marketing strategy you do, you must monitor it from time to time. If you are not seeing any results, that is, you are not getting any additional orders then you must try another strategy. 

Your marketing efforts should bring you a reasonable return on your investment. You cannot be spending money on marketing s strategy if it doesn’t lead to sales.

So every few months, reflect on your marketing strategies and find out what works and what doesn’t and think of new ways to attract new customers to your business.

 

pp49

 

Mistake 4- Misuse of your Social Media 

Social media marketing is a must-have for your cake business. However, starting a Facebook page and posting a few posts are not enough.

Social media is a marketing tool and should be used with a strategy in mind, if not it can actually harm your business.

First, understand how to use social media effectively, and then, create a social media marketing plan. Use your market research to know where your customers are online and create a presence there and communicate relevant, helpful information to them.

Another big mistake that Bakers make is join all the Facebook Bakery groups and be gisting with other bakers. 

Yes this may be all well and good, but being in those groups will not attract any customers.

So instead of joining various cake groups, join groups whose members are your target customers such as groups where mothers are gathered, wedding planners groups etc and build relationships with the admins in the groups so they can give positive recommendations, answer their questions, tell them about your cakes which could lead to more customers.

 

Mistake 5- Not having a Website 

A website is an absolute must for your cake business. I cannot stress it enough. Your website doesn’t have to be complicated. A website will enable people to view your cakes and also get the information needed to make an order or to contact you. 

Finally, I hope the knowledge of these common mistakes will help you to review your marketing strategy for your cake business and help you make the necessary changes to guarantee your success and more cake orders.

Please leave a comment below if you found this article useful or have any questions. I am here to help.

Till next week.


 You might also want to have a look at this awesome Course calledThe Ultimate Guide to Marketing your Cake Business’ – This Course is ideal and will give you a boost forward to get your business back on track if you have been having low sales.

So are you ready to finally start making serious money in your cake business, so that you can get more orders!

 

 

                             THEN REGISTER HERE

j51

(Just fill in your details below and  we shall email you with details of the Course or just click on this Link)

 

 


 

 

me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

This Is Why Your Cake Business Is Failing (and what you can do about it)

It’s quite disheartening when your cake business is slow, isn’t it? We start to feel like a failure, like this business was a bad idea, like the competition is taking away all the customers away from us.

Believe me I understand how you feel. There are many a times when i ask myself if i made the right decision in resigning from my job and venturing into this wonderful world of cakes. 

There would be weeks when i didn’t have a single order and when i do i will be doubting my cake skills wondering if i am able to create the cake the customer wants.

But one thing i will tell you for free. It will get better, so please do not give up.

But you need to do some work and look at your business if you want to improve your sales.

The first thing you do is to look at your past track record. You either got a few or plenty of orders in the past, If you used to get plenty orders, what did you do? You need to trace your patterns.

However, you need to realize that what worked so well in the past may not work as well now because:

1) There are more bakers out there doing what we do on those same platforms,

 2) It’s much harder to reach your potential customers through Facebook unless you use paid Ad’s, and

3) You are still doing the same old thing, even though the cake industry have changed significantly.

If your orders are few and far between means that you may have not done much in the way of marketing your business. Like what platforms do you use to market your cakes or to tell people about your cakes?  

 

pp66

 

So if you are suffering from low sales, you need to as yourself  3 important questions:

  1. How can i do to stand out from the competition: What makes your cake business stand out from the other bakers out there? 
  2. What can you do to get new customers: How would someone who wants the type and the taste of your cakes you offer even know you exist in the first place? How do these people find you?
  3. How do you keep your current customers: You need to think how to remind your customers that you are always there for them, how can you always remind them to always remember you when they need a cake. Think back, do you get repeat custom, or do people order from you and then forget about you because they never hear from you again?

Once you’ve thought and answered these questions. It’s time to get it out there and MARKET, MARKET, MARKET that cake business of yours.

You have to realise that as your business grows and changes, your marketing should be growing and changing too  because the business of marketing is constantly evolving.  

Yes, we love to make Cake but forget that we need to sell it in order to sustain a profitable and successful business, and although you may think that marketing makes you look a bit desperate, it doesn’t have to be that way!

THINK OF MARKETING AS A MEANS FOR YOU TO GET YOUR BUSINESS OUT THERE TO THE PEOPLE THAT MATTER

 You might also want to have a look at this awesome Course called ‘The Ultimate Guide to Marketing your Cake Business’ – This Course is ideal and will give you a boost forward to get your business back on track if you have been having low sales.

So are you ready to finally start making serious money in your cake business, so that you can get more orders!

 

 

                                              THEN REGISTER HERE


j51 

(Just fill in your details below and  we shall email you with details of the Course or just click on this Link)

 

 

 

Is it possible to make money selling cakes?

The Simple answer is YES. It is possible for you to start earning thousands of Naira in monthly revenue selling cakes.

 

Dear Caker,

Think about this.

 When you first started your cake business, what did you think it would be like?

  • making money from baking cakes all day long

  • I will be able to quit my 9-5 job;

  • I don’t have to be waking up early each morning, going through traffic and being in a job that I hate;

  • I will finally be able to spend more time with my children;

  • I can work from home;

  • I will be financially independent;

  • I don’t have to depend on my spouse or relations for money;

  • I can finally contribute financially to the household.

But once you made my decision, you soon realized that this cake business thing is a lot harder than you thought. It’s not a small thing at all.

 You started dealing with such things like:

  • Where are these customers?

  • I am not making any money

  • Why do I people don’t like paying for my cakes?

  • How do I price my cakes?

  • Ingredients are expensive so how and when should i increase my price?
  • How come Iyabo cake business is doing much better than me and i started before her?

  • Why am I not making any profit?

In fact you are just tired and fed up and feel like giving up and maybe going to find a job. At least i will be getting a salary each month.

But you know deep down that is not what you want really.

 Let me tell you a true story:

 When became a single mum, i know i had to make serious changes in my life. Even though I had a fairly good job, I realized that my humble salary was not enough to take care of me and my children needs.

 I had always had a passion for baking, so I decided to start selling cakes. My friends for a long time used to tell me that I should go into business selling cakes but I lacked the confidence to do it. When my children demands increased, it dawned on me that I needed a side hustle to supplement my income. I thought it would be a breeze selling cakes to the public. How wrong I was. I really struggled to make any sales. Even my friends hardly patronized me.

 I knew my cakes were good and of good quality, but still people were not buying. I felt like giving up and didn’t know how to market my cakes to make enough sales where I would be able to make serious money to enable me quit my 9-5 job and have more time to spend with my kids.

 I knew I needed a change, so I spent many a sleepless nights learning how to market my cake business to the right target .I experimented on different strategies and applied it to my business and knew what gave me optimum results and what didn’t.

 Almost a month later, I started getting results. My fellowship and orders started increasing steadily. I even had to enlist the help of some of my family members to help me with my orders. I  get hits on my website- Three Sisters Cake & Pie Company from other countries. I was also getting a lot of inquiries from my subscribers to give them advice on running a cake business. In fact I was becoming quite an expert in my field. And the best part in all of this is that I now have a steady stream of income coming in each month.

 So you may be asking what is the magical solution?

 The Baking Business School Courses are the magical solution you have been looking for!

 I help bakers and cake business owners through online courses have a super successful and profitable cake business in Nigeria

      Register for one of our Courses today


x19

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. 

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. 

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.


Need some help with your Pricing? Register for the Pricing your Cakes for Profit Course.

HOW LONG WOULD IT TAKE BEFORE I MAKE SERIOUS MONEY IN MY CAKE BUSINESS

We’ve all heard that 9 out of 10 businesses fail. So you may be thinking why should I even bother about starting or being in the cake business.

For the brave ones who still go into this business, you might be wondering when can you expect to finally be making some money out of it?

Before I answer that, let me point out that your first thing is to work out what “some money” actually means. Financially speaking we all have different goals – for some, enough money to pay for family extras like schools fees and holidays in Dubai.

For others, enough money to support an entire family. You’ve got to work out HOW MUCH money you need and want to earn as a first step.  If not, NO amount of money will ever be “enough” because there is no definition for what “enough” is.

So let me give you an idea of how a 5 year plan to money making looks like for a home based cake business:

  • Year One: 

You hardly will make any money in the first year as you will be plowing every Naira you make back into the business to grow it. This is the year you’ll invest in your business (such as websites, training, marketing etc) so the year is about putting in and not taking out. Your pricing is probably also not the best but it covers the cost of ingredients.

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  • Year Two: 

You will make some money, but you will still need to plow back very money you make back into the business to grow it. This is the year you start to get more serious about things. Your skill has improved, your pricing is more structured, which will probably cover your goods, overheads and your labour costs. 

 

  • Year Three: 

You may be getting frustrated at the point and may feel like quitting, because you feel you are not making enough money. You may be asking yourself, ‘Why am I working so hard for so little?”.

So you start to bring some strategy on how you do business. Your cake decorating skills have improved, you’ve learned to speed up you orders, and you’ve started to feel the pain of working for no money – so you start to take some money out of the business and pay yourself a salary. HOORAY!

By this time, you would have determined your niche (or are working on it) and you’re starting to feel like you control your business as opposed to the other way round and you’re  starting to think about scaling up or out.

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  • Year Four: 

You’ve been getting paid for a while, you’ve started investing a bit heavier into your business (business coach, business classes, , more heavy-duty equipment or maybe getting a small cake shop) and you’re starting to see how you can make this thing work.

You’ve started to build profit into your prices, you’ve got a niche (or several), you may have an employee or helpers of some kind who are also paid and profits are starting to appear in your balance sheets. 

 

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  • Year Five: 

This is when things start to feel like you can breathe a bit because you’re getting paid, your employees get paid, you’re seeing profit, this whole thing is starting to feel worthwhile. 

Those cycles of business might take you a shorter or a l longer to meet, it really depends on how much time and investment you put in but invariably those things will happen.

 Business is a process. How long it will take you to be successful depends entirely on your definition of success, how much time/effort/money/marketing you’ve got to invest, and your ability to keep on keeping on each time you feel you want to give up.

Are you ready to finally start making serious money in your cake business, so that you can get more orders!

                                              THEN REGISTER HERE

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 (Just fill in your details below and  we shall contact you when  the E-Course is launched)

How to Sell your Cakes using Facebook

I will take a wide guess and assume that you know how to use Facebook, or at least you have heard of Facebook.

Even if you don’t have a business page, the chances are you’re already have a Facebook personal page.

Facebook is a great social media platform to take advantage of for your cake business.

The multiple functions available on Facebook – your personal profile, groups, pages to name a few – there are many channels you can engage with to market your cake business. 

Just make sure you keep up to date with Facebook’s rules for business use to make sure you don’t run foul.

These are 3 great tips on how to sell your cakes using Facebook which are easy and don’t take a lot of time to set up. For more tips on how to market your cakes Click Here.

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Create a Facebook Business page

Creating your own Facebook page for your cake business is a great way to give your cake business an online presence beyond having a blog or website.

Having a dedicated Facebook page for your cake business means that people can search for your business and find it easily.

Word of mouth referrals go a long way for many cake businesses, especially when you’re just starting out and building a client base. If a potential customer has heard of you from a friend, searching for your business on Facebook will likely be one of the ways they will try to find you apart from a Google search.

You then have the opportunity to seal the deal when they reach your Facebook page.

How do you do this?

You could share testimonials from happy customers, have pics of your cakes and cupcakes and/or photos of your bakery or photos of you at work baking or decorating a cake.

So that any visitor on your page will see that you have a thriving business, know what you’re doing, and – most importantly likely to order from you having seen your cake portfolio and social proof from other happy customers.

It also keeps the people who have liked your page up to date with your fantastic cakes keeping you in their minds the next time they need to order a cake for an occasion.

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It is very easy to create a Facebook page for your cake business, just follow these steps:

  • Login to Facebook;
  • From your personal page, at the top right hand corner is a downward arrow and select “Create a Page” on the left-hand side;
  • Options are provided for what type of business you have. Select the options that best apply to you. The local business option would suit a cake business fan page;
  • Choose type of business and business name (make sure your business name is obvious that you sell cakes);
  • Tick the box, ‘I agree to Facebook terms and conditions’;
  • Upload an image as your profile picture;
  • Add your website address if you have one. Fill in the ‘about’ section;
  • Make sure you include your opening hours if applicable and your contact details so any visitors know how and when to place an order;
  • Include a Call to Action in your description box so that anyone visiting your page can order a cake.

 

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Local Facebook Groups

Local Facebook groups are another great place to sell your cakes using Facebook.

In the search bar, type in your location to find Facebook groups dedicated to your local area, then ask to join them.

Once you have been added to the group, you can see what other people in your local area are posting about. If they ask for recommendations for a cake supplier, jump in there and offer your services, linking to your Facebook business page to show them more about your cake business.

This can be more effective than linking directly to your website as it doesn’t ask the reader to leave Facebook, the platform they are currently on, just to visit an alternative page.

You can also use Facebook groups to promote your business page.

Check the group’s information section or pinned post for any rules on promotional posts as these are sometimes limited to certain days of the week. Some groups do not like advertising or soliciting for customers. Abiding by the group rules, share your Facebook page for your cake business to spread the word locally to other potential customers.

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Facebook Adverts

Although this option isn’t free like the other two, Facebook adverts are still a way that you can sell your cakes using Facebook.

To create an advert, visit your business page and choose whether you want to promote your page, website, or boost a specific post.

When you click one of these options, you’ll have the option to add some text to your promoted post. This is the place to advertise your services, availability, and contact details. You can also include a testimonial from a happy customer followed by these details for social proof that you are the cake business to go with.

Include a call to action at the end of the advert to encourage people to take action, get in touch, and order their cake with you.

Whilst Facebook Ads are a paid for service, they are relatively reasonable in price in comparison to traditional forms of advertising.

However, note that Facebook Ads are charged in dollars. A few months ago, you could use your naira card to pay for Ads, but now you will need a Dollar card, so that means you will need to have a domiciliary account.

With just a $5 promotion you can reach a wider audience of people. Thereby leading to more and new page likes which could lead to more sales.

It’s important to target your advert when setting it up to only appear for people in your area so that your audience are all people who it would be practical to sell your cakes to.

The more people who like your page, the more people who can engage with and view your posts, and the more people who can share your posts and cake pics with others.

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So what have you learnt?

  • Create a Facebook business page to make your cake business visible online and give you an avenue to promote and market your cakes
  • Participate in local Facebook groups to spread the word about your cake business
  • Use targeted Facebook Adverts to increase the reach of your cake business and find more customers

Find this post useful? You’ll love this sample of a Marketing Plan for your cake business. Click Here to get your FREE Marketing Plan

Till next week.

Happy Caking.

Cake Regards,

Getting more sales in your Cake Business

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When you’re first starting out in business it can be a little disheartening to get a lot of enquiries but not get any orders. In the sales marketing world we call this your ‘conversion rate’ – meaning the amount of people you manage to convert from prospects into paying clients.

Effective converting and selling is a skill all on its own. Some people are just born salespeople who are naturally persuasive and can sell ice to Eskimos while the rest of us (like me) really need to work at it.  

If you find ‘selling yourself’” uncomfortable, and me telling you that you’ve got to learn sales skills probably makes you feel like ‘Why nah!’. Selling or marketing is not dishonest or desperate, both of which are things nobody wants to be. But you have got to learn those skills if you want to earn the type of money you want to change your life.

Here are a few things to help your conversion rate (that is, make more sales) that don’t make you feel like you’re begging or desperate for the order.

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MAKE IT simple and EASY FOR PEOPLE TO ORDER FROM YOU

Don’t make ordering a cake from you a 10 step process that tires people before they have even begun. If you have a website and people can order online from you, make sure the entire process, from selecting the item to checking out of your shopping cart is uncomplicated and easy to use and follow.  

The “buy now” button, “shop here” and “online ordering” buttons and pages should be visible and easy to find. Don’t make it hard for people to buy from you.

The same is true if they are ordering directly from you, whether by phone or email. Make it VERY clear how they can pay their deposits, what the process is (and make it a short process.) Don’t wait for them to as how to do it, tell them!

This is an opportunity for you to start thinking of putting in place clear, simple and defined business procedures that will help you in your customer ordering process so that you will be prepared for any question your customer needs to know on how to proceed with an order.

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TAKE CONTROL OF THE COMMUNICATION

When you’ve reached the point in the email discussion where they clearly are interested and wanting to order from you, actually pick up the phone and call them. “Hi Amaka, I thought it would be faster if I just called you to confirm the details we spoke about in email and get the deposit organized.”  

The longer you keep dragging out that email conversation, the more of your time you are wasting, and the less likely you are to get the sale done and over with.  It’s also a lot harder to say no over the phone to someone – so you’re effectively closing the deal just by calling them.  

If this sounds scary to you, remember that you’ve already established their interest in you via email

(How to get their phone number: Make it a required field on your website “contact us” form so that they have to give it to you to submit their order question. If they didn’t come through your website, ask for it at the very beginning – “What’s the best number to reach you on in case I need to get in touch about your order?”).

A question you may ask is if you should chase up on quotes after they’ve sent them out. Well it depends on you, if you’ve got the time and you really want to do that order from a creative point of view, following up is not a bad idea.

If however it’s not really an order you need or are interested in (or it’s a small one that won’t make much difference to you), just leave it.

Following up is good, mainly because if your competitors won’t bother – but nor do I want you wasting hours and hours on chasing up people who aren’t the kind of client you want that is, a client that calls back.

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ACT AS IF YOU ALREADY HAVE THE ORDER

Believe me, this works unbelievably well. Positive assertive action thinking goes a long way.

So for your next order, do it like this. When someone contacts you the first time act as if  the order is already confirmed. This means the language you use in emails or over the phone has an assumption that you will be doing the order.

You’re not ASKING them to pay the deposit; you’re telling them they’re going to do it. Not in an aggressive or threatening kind of way, but in a gentle, natural way as though the deal has already been sealed and you’re just helping them get there.

So at the end of the email instead of saying, “The price is N25,000,” your email should end by saying, “To create this cake for you is N25,000. To secure the date, I ask for a 50% deposit which needs to be paid by bank transfer (include your account details) by 19h November. I’m really looking forward to making this cake for you, you’ve picked a gorgeous design – the party is going to be amazing!”

Nobody reading that would say it sounds desperate.

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For one, it’s friendly, it makes the sales process very easy for them by stating the steps and gives them the chance to take the next steps, and it openly assumes that you’re going to get the order.  

If you act as if the deal is done, and confident that you’re going to be the only person who can make this thing for them, they are going to feel that confidence and just go with it. Plus you’re saving them a ton of time and effort here – you’re making the process easy, simple and most of all you are meeting their needs right NOW, not 5 emails from now.

We live in an age where people are immensely time poor, reluctant to commit, and bombarded by sales requests all day long. If you can help them save time, help them commit to making a choice – you’re already halfway to getting the order.

You’re flat out saying that you’re going to make it happen for them. Don’t we ALL just want that certainty, that confidence, that knowledge that a job is going to get done, get done right, and not require a bunch of wasting time to make it happen?

So in summary, the key to closing the deal, get the order and make more sales is that do not make the whole process all about you, make it all about them.

Hope you found this post useful? If you did, please comment.

Till next week.

Happy Caking.

Cake Regards,

Educating Customers About Your Cake Price

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When you get lots of phone calls or enquiries about your prices, or lots of rejections based on price alone, it can seem as though that’s all people care about. 

To be fair, for most people, price plays a major role. However, I find most people are willing to get more than one quote, and willing to consider why those quotes differ. 

The thing about cakes is (especially custom ones) is that your potential customers are actually not in this business, so they don’t really have any idea of how much effort and time goes into creating our cake creations. 

TV shows like ‘Cake Boss’ or ‘The Great British Bake off’ have done a LOT to educate the general public about the amount of effort and artistry which goes into cakes, but not everyone watches those shows. 

Plus, there are a lot of perfectly reasonably decorated, mass produced baked goods out there which will do the job just as well.  If all your client wants or needs is a cake that a 5 year old will be happy to take to school to feed just 10 kids. You’re going to have a hard time justifying why they should spend N25,000 with you when a N4,000 cake from the supermarket can meet that need.

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The challenge for us as business owners is working on the people who see a cake (no matter where it’s from) as “just flour, butter and eggs,” and get them to see why our custom cakes are so much more than that.

The general public doesn’t just “get it.” They really don’t. They think Cake is just cake, but we know that’s not it.

Part of our job as cake business owners is to educate and convince our customers to buy our cakes, and that means taking the time to explain why it’s worth why it’s worth. 

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You don’t need to look any further than KFC to find a great example of this – they market their specialty by telling us about using the best chicken, seasoning and so on. Why? Because those special things are more expensive and they want to convince you to spend that little bit more. They do not assume that consumers just “get” that the fancier stuff is worth the money, they explain why it is worth it.

Cakes are no different. You’ve got to market your products and your business precisely because not everyone understands what makes your cakes special. 

Yes, there will be some people who will not care that the quality of your cakes are better? If they say “no” based on price, that’s okay…but there are plenty of people who, with a bit of education, will be willing to spend a bit more to get something a bit better.

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Instead of just getting angry that “all anyone seems to care about is price,” and “I keep losing orders even though I’ve made my prices reasonable,” – why not try educating your potential customers?

One way is by re-examine your marketing. Re-examine how you answer their enquiry about the price of your cake.

If you get an email enquiry about baking a 2 tier Mickey Mouse cake. Do you say, “A Mickey mouse cake for 30 people costs N32,000,” or do you say,

“Thanks for your email! We’d love to make you a Mickey Mouse cake for your son’s upcoming 1st birthday. Our cakes are all baked from scratch, and we’ve got an array of kid-friendly flavours to choose from – I’ve attached a list for you to pick from. We’re also happy to customise the birthday message, and if you need delivery we offer that service too. To feed 30 people, you’re looking at a cost of N32,000. Please give me a call on 080-123-4567 so we can discuss further. I look forward to helping make your celebration fantastic.”

Tell me. Does that 2nd email require a little more thinking, a little more effort and engagement? Sure it does – but the investment in service and education are worth it if it means you’ve converted them into buying from you rather than just settling for a cake from ‘ Cakes and Cream’. 

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Every company, everywhere in the world, selling anything at all is going to come up against people who seem to only care about price.  In every market (clothing, cars, food…) there will be companies who service the very low end, companies that service the very high end, and a whole lot of companies’ right in the middle of that. 

Even the companies selling things for cheap have to market themselves and their products – because they are not the only ones in town claiming to be the cheapest. The companies at the top are no different – because they too are not the only one in town that sells a premium product.

You would aim to be the cake business that educates and then converts cake enquiries to sales.

However, accept that some people just won’t be won over …but be clever enough to at least try.

Not everyone gets it, and not everyone needs to … but you would be silly not to even try because you have decided ahead of time that they can’t be taught.

Hope you found this post useful? If you did, please comment.

Till next week.

Happy Caking.

Cake Regards,