marketing your cakes

5 ways to let the world know about your Cake Business

Nobody knows about my business? How many of you have said this or even thought about this?

Running a business has its own challenges and the last thing that you want to happen is people not even knowing you exist. But this is the reality for most cake business owners in Nigeria.

The more people that know you, the more likely you will get customers for your business.

You want customers and you want everyone to know what your are selling, which are cakes.

Maybe you’ve gotten a few customers under your belt, but because they are some people who are paying for your cakes doesn’t mean that your business is known state wide, nationwide or even worldwide.

Who doesn’t want worldwide domination for your cakes? I am sure you do.

So here are 5 ways to let the world or at least the locality where you live know about your business:

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Brand your vehicle

Do you have a car? Great. Then let your car be an asset instead of a liability. Use your car to your best advantage. A branded vehicle with your company logo, phone number and website is an easy way to get the word out.

When I’m out and about in Lekki I always see a purple small vehicle which advertise a clean up service. First the colour of the car is noticeable and I always see I around. So if I need a clean up service, who will I think of first? The name on the purple vehicle.

So advertising your business on your car is a good way to go.

If you do not have a car, you can brand yourself. Get different t-shirts and print your logo on them. Wear those shirts when you are running your errands, so that people around your locality can see you in them.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

‘Free’ is the magic word

People like getting free stuff. So why don’t you give out free samples of your cakes.

Giving away samples of your cakes for free can do wonders for your business.

First, it lets people out there know that you exist.

Second, it gives you a chance to let people taste your awesome cakes, so they can spread the word.

Third, it provides your future customers with a risk-free way to try out your cakes without spending any money. And if customers love it, they will be willing to pay money for it.

Let’s say Hope just moved to a new state wants to open a cake shop in her neighbourhood and she’s looking for a simple, cheap and effective way to advertise and kickstart her new business.

She decides to put up a sign in front of her cake shop that reads: ‘Free box of cupcakes. First 20 People Only’. This reads like a sign that will definitely catch a lot of attention, right?

That is the power of free!

Anybody who walks into her shop for their free box of cupcakes and loves them will happily return next time to pay for it and will likely tell his friends, colleagues and neighbours about the ‘cool’ new cake shop down the road.

Most people have a weakness for the word ‘free’. In their minds, it’s another opportunity to enjoy or use something without spending any money.

Customers love ‘free’ because they have nothing to lose; they just sit back, relax and enjoy the product without any risk.

By drawing them into your business, you give them a chance to see and experience something that would have been totally hidden from them if you didn’t open your door.

However, you must make sure that the free stuff WILL NOT last forever. From the outset, determine the number of people who will enjoy the free stuff or how many days the promo will last.

Not everybody should get free stuff; it’s the scarcity element that makes it very appealing.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Say “Yes!” to opportunities

If you want to spread the word about your business, you should try to say yes when someone asks you to come to an event or for a speaking engagement.

If people know you are willing to go an extra mile for people, they’ll be likely to talk about and remember you and your business. It’s all about creating new relationships.

Plus, if you don’t say yes, you might be missing out on opportunities to meet potential customers.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Ask Customers to Recommend and Refer You

If you have happy customers, ask them to recommend your business to their friends. Suggest they write about you on your social media sites.

An example of an email you can send is:

‘ Hello, Thank you for your recent order. I hope you had a wonderful celebration.

I know you are very busy but I would appreciate it  if you could write a positive review or recommendation about me on (insert the necessary link). Thank you.’

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Know about SEO

SEO means search engine optimization.

SEO makes you searchable on the internet. If Google can’t find you, no one else can. If you’re selling iced cookies, you want people to find you when they search “iced cookies in Lagos.

To become more popular online, you need SEO to succeed.

So to get started on SEO, use keywords related to your business. Post awesome content on all your social media sites. If you have great content, people will want to talk about you.

Now tell me what strategy are you going to employ be gain worldwide recognition. Comment below I will love to know.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Easy Guide to Get Sales in your Cake Business

This past week I held some one to one coaching sessions with some of you that registered.

I got so much requests for coaching sessions that it was quite overwhelming. There  was a limit to the number of people I could personally coach, so I apologise if you registered for one and I could not get to you.

I plan to do another round in another few weeks, so look out for that.

One common thread with many of you when I was holding the coaching session was that you were finding it difficult to sell your cakes. In other words, Marketing is a challenge for many.

Marketing is the only way you can make the sales.

Marketing is the only way you can make the money you want in your business.

During my coaching session, I kept hearing the same story.

Abi asked ‘How do I source customers’, Dami was confused on ‘how to create awareness for my products’, Funola asked‘ how do I make sales’ and Omo was like, ‘ how do I get orders from people around me’.

The questions were all different but all dealt on selling.

So this week I want to disclose to you some of my answers I revealed to them in my coaching sessions.

Baking Business School, Rotimicakelady

There are opportunities all around you

Your customers are everywhere. You might not believe it right now. But your next customer is among the people around you.

Look are areas and people around your locality where you can market your business.

Do you live near schools, a university, offices, churches. Even though you are a shy person or don’t have friends, start with what you have.

Do you have a child in school? Start form there. Ask to sponsor their next PTA event with some nicely decorated cupcakes. Schools are a great source of customers because that is where your target customers are- which are mothers,.

At such events, you don’t just drop your cupcakes and leave. Market yourself. Go to people and ask them if they liked the cupcakes, tell them you are avaliable to make various baked good for their occasions and of course give them your business cards.

When you do this continually for like 2-3 events at the school. You will see that your brand reach will be increasing and eventually you will get more sales.

This same strategy also applies to places like churches and offices. Provide a  few free samples and talk about your business. Do this and watch the orders come in.

Baking Business School, Rotimicakelady

Brand yourself

Branding is very important. We want people to associate you with cake. So how do you do this?

As you go about your daily activities, like while dropping your children at school, going to the market, making a delivery, wear a branded t-shirt of your business.

You can buy different coloured t-shirts from the market. Then find someone to print your logo on the t-shirts. You can even print funny slogans on some of the t-shirts like ‘ Want cake, call me’, ‘a party without cake is just a meeting’; ‘you can’t buy happiness but you can buy cake’.

When you do this, you may not notice it but people are watching. Your brand is registering in their heads subconsciously. So do not be shy about using yourself to advertise your busines.

Baking Business School, Rotimicakelady

Have a cake party

One strategy I told a member in one of my coaching sessions was the idea of having a cake party.

She mentioned to me that she lived near a polytechnic. I told her she could have a lot of business from the students. I told her that if she knew one person who lived in a hostel she could have a cake party where she will offer free samples of her cakes, pastries and other baked goods to the students.

She could print flyers to distribute to students inviting them to sample free cake. At the party, students will have a chance to sample her products, she can have one on one conversation with them. She can then distribute her menu of items or her business cards to those that attended.

The wonderful thing is that you have all your target customers in one room, so this is the most excellent opportunity for you to project the best version of your business and to market to your ideal clients.

Baking Business School, Rotimicakelady

Use a Broadcasting system

Lastly let me give you a bonus strategy for getting more customers. In one session, a lady informed me that she gets a lot of repeat customers. I told her that was good and she should capitalise on that.

She should create a database of those customers and send them periodic emails or texts. She should also contact them before a person’s birthday in their household and ask them to book a cake for a special price offer.

Another strategy I spoke about was to encourage her current customers to refer her business. She could start a campaign by sending out a message to her current customer base saying that if their friends orders a cake from you,  they will get a free box of cupcakes.

These are just a few strategies I discussed in my coaching session. Of course these strategies are just a snippet of what you will learn in the ultimate marketing course you can get for cake business owners.

This bestselling marketing course is called The ultimate guide to marketing your cake business.

Marketing can be done in a number of different ways and this course will show you how to effectively strategise your marketing plan to make more sales.

This Course consists of 4 Modules that will teach you on all aspects of marketing your cake business.

The Ultimate Guide to Marketing your cake business

Some of the things included in this Course are:

  • Detailed, step-by-step action you can take to get started with marketing;
  • Cake Business Marketing tips for the Nigerian market;
  • What to include in your cake business marketing plan;
  • Marketing Strategies for a Cake Decorating Business;
  • How to market your cake business on social media;
  • Business branding;
  • Who is my ideal client?
  • How to find more customers;
  • and much much more

To get this course, just go to this link: https://bakingbusinessschool.com.ng/the-ultimate-guide-to-marketing-your-cake-business/

I’m running a special offer, where instead of paying N15,000, you only have to pay N7,500.

So don’t miss out, as this offer will end by this time next week.

So what strategies are you going to employ to improve sales in your cake business. Comment below. Will love to hear from you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

7 Tips For Starting Your Successful Cake Business

 

Here are some of the key Tips I would recommend:

 Tip 1: GET CAKE TRAINED

If you really want to build your cake business, then you need to take your cake business seriously so that it can be a major source of your income. You will need to educate yourself and get trained. I sometimes find that hobby cake makers may be very good at baking but their cake decorating may not be the best.  

I always recommend you take a course or attend a few trainings on cake decorating and sugarcraft. There are loads of cake training in Lagos, just do an internet search on them.

Getting a cake decoration certification can also boost your personal brand. You may think you are good and you may be right, but there is nothing wrong in adding to your cake skills. Once trained, Practice, Practice, Practice. Keep pushing yourself and continue learning new skills.

The best people to test your cakes on are family and friends who are also very good at spreading the word about your new cake business.

 

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 Tip 2: FIND AND DEVELOP A NICHE

Pick which cakes you want to focus on, whether it is cupcakes,children’s cake, wedding cakes, desserts or something else.

Having a niche can help you develop your cake company’s brand and even choose the right name to stand out from other cake businesses. Think about what makes you different from other cake businesses. Is there something that you can do that others do not?

Think about it.

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 Tip 3: PRICING

Pricing your cakes can be one of the hardest things when running a cake business. The most important things is to work out your pricing structure. It needs to be realistic and take into account your time. There are so many methods to pricing your products that you may get confused.

One quick and very simple way is to calculate the price for your cake is to add up the cost of ingredients then add about 30-50% to it, so this will cover your labour, indirect costs and some other things you forgot to include, or you could do some research and see what others are charging and then your price will be at the middle range.

Please please please, try and do not undercharge your cakes.

Also it is essential to research the industry and your market. This will help towards your pricing too.

I will be launching my pricing Course this October, so keep on reading my blog, so you don’t miss out on this Course.

 TIP 4: REGISTER YOUR CAKE BUSINESS

If you are serious to taking your cake business to the top. The next step is to make it legal and register your cake business name with the Corporate Affairs Commission. Just because you have been operating under a particular name for some time and people know you under a name which has not been registered, that does not confer legal ownership of such business name on you.

Once registered, it’s a good idea to have a corporate account for your cake business and also register your business with the tax authorities so you can get a tax identification number.

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TIP 5: BUILD A WEBSITE

Having a website is the key to marketing your business and it’s the simplest place for your potential customers to see pictures of your cakes.

If you’re not sure how to set one up, do an internet search on creating a website where you will find lots of easy templates.

If you need help setting up a website, here is a link on how to an create your own WordPress website.

 TIP 6: MARKETING

Once you’re up and running, marketing is one of the most important things to get your cake business out there. For example, Business cards, fliers, word of mouth, a portfolio of your work to show to prospective clients, and contacting local and national press are all low-cost ways of advertising about your brilliant cakes.

The use of social media is It’s a great way of spreading the word about your business. Twitter, Instagram. Pinterest  and Facebook are free and easy-to-use marketing tools.

If you need help on how to market your cakes, take a look at this Marketing Course.

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 TIP 7: KNOW WHAT CAKES AND FLAVOURS YOU WILL BE SELLING

So now you have done the above, start testing out some recipes and once you have picked the few you like, stick to it. One of the reason people buy your cakes is for the taste and you don’t want to be experiencing a different taste anytime they buy your cakes. So be consistent with the recipe you use.

And that is it. Did you find this article useful, Please leave a comment below (would love to hear from you) or if have any questions. I am here to help.

 

How To Make Money- Calling All Home Bakers: How to Earn Money Selling Your Cakes over the Xmas Holidays

 

 

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Do people love your cakes and cupcakes? Do you hear comments that your cakes are awesome and that you should go into business?

If so, it might be time to start a home baking business on the side. In today’s day and age, most people would rather order their cake from a cake shop than from a supermarket and no one has time to make a cake either.

For home bakers, this is a golden opportunity to earn some extra cash.

 How to Get Started Selling Home-Baked Goods

There’s one thing home bakers should keep in mind that cannot be emphasized: the power of word-of-mouth.

Be sure to bake delicious products, give excellent customer service and tell everyone you know that you’re now selling cakes.

To help you get started with this side hustle, here are 5 tips for getting your new side hustle off the ground:

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  1. Share Photos on Facebook

Most Cakers say that when they started posting their cakes on Facebook their business “really started taking off.”

There are a lot of home based cake businesses who had thriving side businesses because of this so that they can run a business and still be able to be at home to raise their children.

  1. Create a Signature Item

A signature item (especially if it’s holiday-themed) will establish you in the minds of your customers so they know in advance who to contact when they want that special something.”

  1. Hand Out Business Cards

Even if your doors aren’t officially open yet, get some business cards printed up.

They are the best way to get your name out there. So no matter where you are, market yourself. Hand out your cards to everybody  at the supermarket, your kids schools, at the mall — to anybody that will listen.

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  1. Network With Other Bakers

Know of any other home bakers in your area? Look at them as friends, not competitors. You can meet other bakers through Facebook and other networking events. If you are friends and one of them is too busy to take an order, you may get a referral from them.

  1. Pass Out Samples of your cakes

One thing is clear: Everyone loves free cake. So why not show off your baking skills by sharing free samples with potential customers?

You can drop off samples at places you have contacts, such as your, school, book club, church group, your friend’s offices, etc. (And don’t forget to leave a card!).

Just be sure to only visit places where you have a connection, as Short warned that dropping off samples at random offices almost never results in orders.

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How Much to Charge for Home-Baked Goods

When you start selling baked goods, figuring out how much to charge is going to be one of your biggest hurdles.

The first step is to assess your target market. How much are other bakers charging? And for what types of products? Next, look at your own skill set. How much experience do you have? How quickly will you be able to complete the work?

One way to determine prices is by adding all of your expenses (including packaging), then multiplying that number by three: 1/3 covers ingredients, one-third covers water and electricity and 1/3 is your profit.

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Most importantly, don’t get discouraged if people hesitate at your prices. You have to “remind your customers it’s a custom item, so it’s going to have a custom price. Do not sell your art cheaply.

If you continue to discount your price to get more orders, you will find out that you will just work yourself to exhaustion and have less to show for it at the end.

As for how much you can earn, it depends on how much work you put into both the baking and the marketing. If you’re just taking special orders, the bakers estimated you can earn between N200,000 and N400,000 per month; if you’re working 20 hours per week, N80,000 to N100,000; and if you start baking lots of wedding cake, you will earn a whole lot more.

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Should You Start Selling Your Home-Baked Goods?

Does earning money selling your home baked goods sound like a sweet deal? It can be, and you may find that your business lasts well during and beyond the holiday season — especially if you follow these 3 pieces of essential advice from our Cakepreneurs:

  • Keep Advancing

Be confident and bake and do the best you can do — and keep excelling. Baking is constantly changing, and skills are constantly changing. Keep advancing, because each and every day, something new comes up. Keep trying to find that wow factor.

  • Get In the Right Mindset

Be patient and learn the science behind your baking. Also remember that everything is fixable. Working from that mindset is going to save you a lot of stress.

  • Don’t Lose Sight of What’s Important

The major reason most cakepreneurs enter the home based cake business world is that they want to have a successful and profitable business doing something they love so that they can become financially independent and be at home with the kids.

You’ll regret the baking if you neglect the ones you’re doing it all for. Remember you can create the life you have always dreamed of.

Found this article useful? Please leave a comment below or contact me if you have any questions.

Don’t forget to subscribe to our newsletter here for more cake business tips or read our previous blogposts.

It’s time to live your cake business dream

Till next week.

Happy Caking!
RotimiCakeLady

P.S. I am also happy to tell you that we now have a Facebook Group Page. This is where all Cakers can come together to share ideas and tips, plus I will be sharing useful business tips ready at your fingertips. Join here for the Baking Business School community.

7 Steps to setting up a Marketing Plan for your Cake Business

 Hello RotimiCakeLady here, founder of Baking Business School and the Mini Course: How to start a cake business in 7 days. I help struggling home base cake business with strategies to make more sales, get more customers and start making more money.

I also help those who have a passion for baking transition from being hobby cake makers to becoming cakepreneurs.

This week I will be providing you with 7 important steps to follow in setting up a marketing plan for your cake business.

When i first started my cake business journey, I had no plan, no idea on how to tell people about my wonderful cakes. I kept posting on every social media platform hoping that will get me customers, and was so disappointed when no customers came. It was not until I created a plan on how to market to my target customers, that i started seeing results.

Taste alone is not enough to market your cake business to potential customers, so it’s important to develop a marketing plan to promote your cake business.

There are many ways of getting more cake orders and sharing with the world your cake business, but before you start you need to come up with a marketing plan. Here are a few pointers to help you know what marketing strategies to adopt for your cake business.

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Step 1

Create an avatar of your ideal customer. This means that you should have a clear idea of the profile of your target market. You may think that your customer is everyone, but it isn’t. Yes, it is mostly women that order cakes, but not all women are your customers. You will go a long way if you know who your customer is in order to create your marketing and advertising strategies.

In order to create your customer’s avatar, think of whom you want to be your customer. You need to build an outline identifying the age, location, income level, occupation, schooling level, lifestyle, hobbies, interests, fears, worries and stresses of the customers you plan to market your cakes to. This profile will help you develop marketing strategies and tactics to attract your core customers.

Once you have completed this exercise, you will have heaps of information on your target market, where to find her, how to help her and connect with her. For example, you may plan to focus on creating character cakes for kids, so your customers will be mothers of children between the ages of 1 to 8.

Step 2

Another thing to consider when developing a marketing plan is the location you plan to market your cakes to and what type of competition is around there. If there are several cake shops in the area where you are located, you will have to get more aggressive in your marketing to be ahead of the competition. One way is to either create a niche or find something unique in your products to sway customers to you.

Compare the types of cakes and the services you offer with that of your competitors. This way you will know if you should offer something extra, such as next day delivery or cake decorating classes.

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Step 3

Perform a S(strength) W(weakness) O(opportunities) T(threats) analysis for your cake business.

For example, a strength of yours may be that you have excellent skills in creating character cakes while a weakness may be that you are a one man business so cannot take up a lot of orders. Likewise, an opportunity may be the fact that you’re the only homemade cake baker within your area while a threat might be that a local supermarket also sells cakes.

Step 4

Now develop a list of marketing objectives and goals for your cake business.  It has been proven time and time again that those that write their goals usually succeed than those that don’t.

Your goals and objectives may include: setting up a Facebook Business Page, advertising in school newsletters, to set up a blog, inform your neighbourhood about your cake business, participate in church programs and get media coverage in local magazines or cake blogs.

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Step 5

Try and set aside a marketing budget for your cake business each month. It is suggested that you dedicate about 10% of your sales to marketing purposes. If you have just started your cake business, it is important you spend a little more on your marketing to increase your business’s visibility.

Step 6

Develop a list of strategies that will help you achieve your cake business goals and objectives, and that are within your budget.

For example, you might decide to participate in some marketing tactics such as donating a cake or cupcakes to your church each month, advertising in your local school newsletter, offer cake decorating classes, contacting your local supermarkets to sell your cakes at wholesale price, setting up social media pages to display pictures of your cakes or offering discounts.

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Step 7

Track your results to determine which marketing strategy is best for you to achieve your cake business goals and objectives. Measuring your results will ensure you know what marketing strategy you employ works or not. For example, you might find out that you get more likes on Facebook than on instagram, which shows most of your potential customers are on Facebook.

As a special bonus for you, i have included a Sample Marketing Plan which you can incorporate for your cake business. Click here to access it.

Found this article useful? Please leave a comment below or contact me if you have any questions.

Don’t forget to subscribe to our newsletter here for more cake business tips or read our previous blogposts.

It’s time to live your cake business dream

Till next week.

Happy Caking!
RotimiCakeLady