Marketing

A Sure Way On How To Get More Sales And Orders For Your Cake Business

I am always getting messages from bakers asking me how they can get more orders. They have done the social media thing, given out their business cards, told family and friends.

But they want more, they want something bigger. They want to be fully booked out for months. So that each month they have like up to 7 or more orders.

So how do they achieve this?

Sell Your Cakes At Outside Events.

What do I mean by this?

Outside Events include such things as selling your baked goods at, food fairs, food festivals, church fairs, markets, interhouse sports competitions in schools,, charity events, expos, trade fairs, musical shows, pta meetings, club events and so on. Anyplace that has a congregation of people in one place.

You can make a list right now of places you can sell your cakes. Start with your church or mosque and then move on to schools and then sponsored events.

Every or so month there is usually a fair or festival going on. Such as the GT bank food festival. Also churches nowadays hold charity events where you can purchase a booth for a low price and you can sell anything you want.

These events are great way to make your brand known and to sell directly to the people that matter.

Not convinced enough?

Here are some reasons why you should do outside events:

  1. You will make some much needed cash

Fine, you will not make millions, but if you are short of cash, you can make a few thousand of Naira just by selling some cupcakes and cakes. And after deducting the cost of the stall/booth and ingredients, you should have some tidy profit.

 

Bun Muffins Batch Buns Muffins Muffins Muf

  1. You will get new customers

You will get a steady stream of new customers who have never heard from you. So when they come upon your stall, you will have a chance to market to them. So you are reaching out to your target customers. You do not even have to wait for people to come upon your stall, go around the event with samples of your cakes and when they take a taste, give them your business cards.

  1. You can even take Bookings there and then

As people come to you to sample or buy your cakes, have your cake photo album/portfolio with you and tell them that that if they make an order now you will give them a discount.

This will encourage them to at least book a cake with you now instead of waiting to later when they might have forgotten you.

 

Cupcake, Ceramic, Colorful, Funny, Loop

  1. Great way to get people’s contacts

You can have a little notebook for people to write down their details. As they come to taste a sample or to buy, ask them politely if they can leave their name, phone number and email address. This way you will have their contacts and can contact them directly through your email or sms campaigns.

  1. It is an opportunity to promote your business

You are meeting your direct customer’s face to face so talk to them about your business. After they buy, give them your business cards and tell them that they can order online on your Facebook or Instagram or your website and that all the information is on your business card.

  1. Free Advertising

Most times, such events will be covered on social media or even newspapers, radio or even the church magazine or bulletins.

So this is free media and social media coverage for you. Also there is usually a photo wall at such events and your logo will be featured. Take pictures on that wall, encourage your friends and customers to take pictures eating your cake by your stall and post on social media.

 

Iced Tea, Summer, Cupcakes, Refreshments

  1. You can run a raffle

If you want more participation and engagement. You can run a raffle where the winner will win a big cake. You can sell raffle tickets at the events for a minimal fee and make a grand display when announcing the winner.

This will generate interest and a crowd. Let someone be handing out your business cards or flyers to the people around.

 

Cake, Cupcake, Flower

  1. You will get out of the house at last

If for nothing else it will give you a chance to get out of the house. We bakers are an introverted lot and we like nothing more than being in our cocoon. But we need to go out and be under the sunshine and meet people. So even if you do not achieve much, you will get much of the needed vitamin D and at least make some sales.


REGISTER FOR THIS AWESOME WEBINAR


webinar training

How To Increase Your Prices Without Losing Customers

Prices of ingredients have increased, but yet customers still want to pay low prices for your cakes.

How can you keep up?

Are you afraid of increasing your prices because you want to keep the few customers you have?

Are you out of pocket for most of your orders?

Are you losing customers because you just increased your prices by just 5%?

Are you using your own money to buy ingredients?

Are you now using cheaper and substandard products because you can’t afford buying quality ingredients anymore?

Have your profits gone down?

Then you need to come for this Webinar.

 

Just go to the link below to Register for this Webinar:

https://www.subscribepage.com/increasepriceswebinar

See you at the Webinar!


 

Have Pricing Woes?

Want to Grow A Sustaining Cake Business?

Want to Have A Regular Inflow of Profit’s Coming in your Business?

Ready To Have A More Profitable Cake Business?

Want To Make More Money In your Cake Business?

Get More Customers and Orders to buy your Cakes?

This Masterclass is an absolute must for those bakers that want to build a sustaining business, that is, you want your business to continue making money, and I mean profits year after year, even though you are not physically there.


Pricing your Cakes Right to Build A Money Making Cake Business Masterclass pic

This offer expires on 30 September 2018. Read more about this Masterclass  + sign up for the Masterclass below.


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

How To Use Instagram To Get Cake Orders

It’s been a few weeks that I’ve written on my blog. I have been busy teaching  my summer baking classes at the Young Bakers Academy. It was a thrilling few weeks teaching young aspiring bakers and I thank God it was a success.

And it was a success because I used social media especially Instagram to promote my classes.

Most of us I hope are on instagram.

Instagram is a must have platform for your cake business if you want more visibility and exposure for your business brand and it is free.

In recent years, Instagram has become increasingly vital as a marketing tool for your business.

I’m sure you think that being on instagram is just a way to showcase your cake pictures or when you are out and about. Yes that is good, but if that is all you are doing, you are not maximizing the full use of instagram and really you are selling yourself short.

Do you know instagram can help you to get more sale and customers?

Some bakers have had great sale success being on Instagram because they know how to use it correctly.

This week I want to show you how you can get orders and sales from just using your instagram account.

  1. Always Use #Hashtags

Hashtags are an important way to promote your business across social platforms by connecting it to searches and discovery relevant to your target audience.

Hashtags are a great way to attract new customers and grow your online presence as users searching a particular hashtag you’ve used can come across your account and engage with you thereby becoming new followers and potential customers.

But for you to gain the maximum benefit of hashtags means that you have to Hashtag everything. That is, every single photo and post, must bear some sort of hashtags so that you become search-able through your hashtags.

For example if you post a picture of a red velvet cake, you can use some of these hashtags, #cake, #redvelvetcake #redvelvet #cupcakes and so on.

To get more information about using hashtags for your business, I have a mini course that can help. Get it here:

how to use hashtags pic

Our Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

Get More info Here:

 

 

  1. Use Instagram Stories

Adding videos really work. And it doesn’t have to be a long video and if you are shy, you may not even have to appear. Let someone take a video of you piping a cake.

It has been proven countless times that people engage more with businesses who post videos.

Here is how post an instagram story:

  1. Go to your profile page on instagram and press the round button where your picture is;
  2. To add a picture, just press the middle round button;
  3. To add a video, just continually press that same round button;
  4. Then press the ‘your story’ button;
  5. And that is it, you now have an instagram story.

 

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  1. Do Sponsored Ad’s

Sometimes you may need to reach a wider audience, so to do this; you will need to pay for a sponsored ad.

This is where you pay to advertise your product. So when next you want to promote a deal, discount, or sale, try to do an instagram promotion and watch your followers, inquiries and orders come piling in.

To promote a post, just go to the post in question and press the ‘promote’ button and follow the instructions. You can promote a post for a few days for just $3 which is about N1,000.

 

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  1. Spend Time On Your Bio

You should spend time writing a great Bio. Your Bio is where people will know what you do and what you are about. If you are into cupcakes, your bio should reflect that.

Your Bio doesn’t have to be one long sentence. It can just be a list of what you do. You can say you are the ‘ultimate cupcake master’ or ‘call me to order your unique cupcakes’. You can even add emoji’s and hashtags to your bio just to make it a little more fun.

 

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  1. Add A link

You are allowed to post one URL or link in your Bio so use it well. Do you want people to go to your website or Facebook page. Whatever the case, post the link you want potential customers to go to know about your business or to contact you. Also adding a Url is great if you have a opt in page so that you can collect their email address.

If you feel just posting on link is not enough, you can use the Linktree App to post numerous links on your page.


 

marketing course

Marketing Your Cake Business Marketing can often seem like a mysterious and scary thing for Bakers to get a handle on. You know it’s important, you know you need to do it, yet many of us are overwhelmed by the idea of it and so you tend to avoid doing it.

The good news is, most of us are already marketing our cake businesses on a daily basis, we just don’t call it that. 

Marketing can be done in a number of different ways and this course will show you how to effectively strategise your marketing plan to make more sales.

This 4 Week comprehensive Cake Business Marketing Course will guide you on all marketing techniques to promote your cake business and remove any anxieties you may have.  

WHAT YOU WILL LEARN

What’s included in this Course

  • Detailed, step-by-step action you can take to get started with marketing;
  • Cake Business Marketing tips for the Nigerian market;
  • What to include in your cake business marketing plan;
  • Marketing Strategies for a Cake Decorating Business;
  • How to market your cake business on social media;
  • Business branding;
  • Who is my ideal client?
  • How to find more customers;
  • How to sustain and keep your customers;
  • How to get more orders;
  • How to sell with confidence without sounding or looking desperate;
  • How to close that deal and sell that Cake;
  • How to market online and offline;
  • How to advertise your cake business;
  • Where are your customers hiding;
  • How to create a website
  • How to get wedding cake orders;
  • How to market and promote your home based cake business;
  • How to get yourself known with little or no money
  • …and much more

GET IT HERE



 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Should You Take A Free Job Now On The Promise Of Future Orders?

Sometimes we may feel that for us to get more customers, we should  cater for an event at our own cost  or enter into an agreement with vendors who need our products and do it for free on the promise of future work, which may or may not happen.                     

You may feel that on this particular occasion you will do it for free, with the hope that that particular vendor will love your products so much and will be ordering from you for all their future occasions.

So what do you do in these types of transactions? When a company or a vendor asks you to provide your cakes for free and that they will start paying you next time.

Here are a couple of ways to handle these kinds of situations:

 

  1. Offer Them Something Of Extra Value

Instead of you using your money and doing all the cakes and they not paying anything. Why don’t you tell them that they will pay the full price for the cakes but you will add something extra like maybe free delivery or an extra batch of cupcakes.

Think of something that will be of value to them and offer it to them. So this way, if they decide not to order from you again in the future, it will not be a complete loss as they would have paid you money to cover your costs.

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  1. Offer Them Wholesale Pricing

Create a pricing list just for them.  In this sort of pricing, the price goes down as their order numbers go up. For example:

1-50 cupcakes: N700.00 each

51-100 cupcakes: N500 each

101-200 cupcakes: N400 each (and so on.)

This will encourage them to stay, but also encourage them to place the bigger orders with you.

 

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  1. Be Firm

If a vendor says just do this job for free and I will promise you the next one you will get paid. If you are not happy with that arrangement, you can say ‘ I don’t work that way but I’m happy to negotiate on a deal that will be beneficial for both of us.

“How about this, I’ll do such a good job on this first one at a very good price, that you’ll come back for the second one, and we can talk discount on the next job.”

This way you are letting them know that you value repeat customers, but you’ll provide them that value when they fulfil their promise.

Too often, very well meaning potential customers offer us the sun,moon and stars– that is they’re offering us plenty work in the future. Too often, this future work never pans out.

x2

 

 

This was for an order I had for 100 cupcakes

 

 

 

 

If working with other vendors is something you want to start venturing in, then by all means go for it. It can be a very profitable market –  just remember that they are not working for free or cheap so neither should you. It should be a mutually beneficial relationship. 

MOST important of all, make sure you’ve got the same target market as they do. If they do not have the same customer base as you …don’t align with them.

Align with companies and vendors that share your values, share your demographic, and share the understanding that this needs to be a win/win relationship, not an opportunity for them to exploit you. You are not the cheap cake lady.

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magaz

The Real Reason You Are Not Making Money In Your Cake Business

Okay you have finally taken the push and have started your cake business, maybe part or full time. You have done most of the necessary things. you have the passion You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money.

 

1. You are Selling Cakes That People Do Not Want To Buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

 

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2. Not Realizing You Are In Business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

3. Not Keeping Track of Expenses

 You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff.

A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch. (Just send an email to cakelady@bakingbusinessschool.com.ng to get the password).

 

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4. Waiting For Customers to just Miraculously Appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky. I have a Marketing Course that can help. Here are the details.

 

5. You Discount and Negotiate Too Much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

 

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6. You Are Not Confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town. You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

Need help? In the Ultimate Guide to marketing Your cake Business, it teaches you how to be more confident in your marketing. Click here for more details.

 

7. You Are A Jack Of All Trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

There are a lot of reasons you might not be making money, and my question is always this:

“What are you going to do about it?”

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

Let me help you make your money

Need help in your Pricing.  Then join this Masterclass- Pricing your cakes right to build a profitable cake business.

This course is a 30 day Masterclass program that will help you gain the confidence to price your cakes, how to market to get customers, how to price your cakes easily, how to deal with customers and also pricing system to have in place for your cake business so that you can build a profitable cake business.

I am sure you know that this is the course for you…so Join the Masterclass.

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cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

5 Things To Stop Doing Now To Prevent Your Customers Going To Your Competitors

Whether you’re a big time cake seller or a small home based baker, you know how painful it is to have a customer leave you and go another baker or your competition.

It hurts. It makes you feel you are not good enough. You start questioning your abilities and wonder what the other baker has or is doing better than you.

Competition is not nice, especially when you’re the one losing. But that’s business life. When you are running a business, you’ve got to face the fact that you are going to face competition, somewhere down the line of your business journey.

So how do you deal with the competition?

There are plenty things you can do but the best approach, however, is to do all you can to keep your existing customers. Your customers are essential to your business because no customers= no business.

Luckily, there ways to prevent your customers from going to your competition or leaving you.

These tips you are going to learn will help to keep your customers loyal to our business so that you will have a customer for life.

 

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  1. Know your customer

Have a thorough knowledge of your customer. You should know your customer — even if it is just their email address and birthday.

You may ask why does it matter?

Having a thorough knowledge of your customers such as their demographic, occupation, age, gender, motivation, hobbies, will help you know how to attract a customer and serve them better.

If a customer decides to order a cake from somewhere else. You should try and find out why they left. You can send them a feedback form and structure your questions to find out what are their motivating factors for ordering a cake

Understanding your customer better will help you hold on to them.

 

how to use social media price

In this Mini Course, we are going to learn the following Lessons:

  • What is social media marketing;
  • Why you need to be on social media;
  • The different social media platforms;
  • What to post on social media;
  • what social media platforms to be on;
  • and much more

 

 

  1. Know your competition

Know who are you dealing with. Do you know where your leaving customers are going?

The first thing you should do is to discover which of your competitors the customer prefers, and they prefers them. You can simple ask them or try doing some undercover work on the competition.

Find out what types of cakes they are selling, do they have a website, how much are their cakes, how are their designs, what additional services do they offer their customers.

A simple fact could be that the competition makes it simpler for people to order or their prices are cheaper. With this information you can now look at your business and see where you can make changes.

So do a little spying of your competition. You may be surprised at what you will find out.

 

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  1. Get your USP Right

What is your unique selling proposition or USP.

A USP is the reason why your baked  products are different from the rest. What makes your customers prefer you more than the other bakers.

Your USP is the reason why your customers decide to order from you and why they decide to remain with you.

Think about something in your business that makes it different from the rest. Your business is unique; it has its own personality. So think about what makes you distinct and special. Do you make awesome cupcakes or your cakes are fat free. Take a few moments and think on this.

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  1. Try Incentives to make your customers spend more.

One way to keep your customers is by upselling.

Here’s how it works.

A customer calls you to make an order. Great, but they only ordered 6 cupcakes, which is like 3k. Not much of a sale right?

Your next goal? Get them to spend more money.

You could tell them that if they spend a little bit more money they can get a dozen or more cupcakes and you will throw in free delivery.

Why? When a customer spends more money, they value the product more if they spend additional money on it. So it will make them harder to leave

The more your customer pays and the longer they stay, the more likely they are to spend more.

By encouraging upsells, you’ll prevent your customers from leaving.

 

  1. pricing mad easy priceGet this Mini Course for just N3,500. In this lesson, you will get the following lessons:
    1. 7 step guide to pricing your cakes
    2. How to respond to customers who complain about your prices
    3. When and how to raise your cake prices
    4. How To Price So You Do Not Lose Customers

 

  1. Reward your customers for doing something for you.

Reward your customers in some way. Give them a freebie, a gift, a discount, voucher Make it valuable and desirable.

But before you give them something for free, make sure they do something for you. Something like what? Make them promote your business. Tell them that if they refer your cakes to someone and that person makes an order, they will get a free cake or cupcakes for their next birthday.

If a customers gets something from you for free, they are most likely to be singing our praises to other people and think of you when they want a cake.

This practice works, because it’s built on reciprocity. Reciprocity is simply just a mutual exchange. It means giving something to someone thereby motivating them to return the favour.

In Summary

In summary, knowing your customers and your competition is the way to get started, them with that information, you can hone down on your USP, try to make your customers spend more and then give then freebies for dong something for you.

In the end you could have a customer for life.

Let me help you make your money in your business.


Here Are A SELECTION of our EXCLUSIVE MINI COURSES Available For Sale

 

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You asked for it and now it is here.

One of the BIG QUESTIONS I always get is “What’s the best way to get new customers for my cake business?”

The answer is …you need to get knowledge on how to sell sell your cakes to the right customers.

So i have done that for you.

I have complied a collection of superb mini courses from the Baking Business School secret stash.

These Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

If you have never taken one of our  course or you have ever wondered what a Baking Business School is like or you have not really been able at a point in time to afford a Baking business Course.

Well now you can have access to 6 awesome lessons, ALL at a very AFFORDABLE price.

I have handpicked my bestselling lessons from my various courses and put them in a mini form for your convenience.

Each lesson is less than 45 mins and in easy to follow steps, so you can start implementing immediately.

The lesson will be yours forever and you can watch it on any device.

If you are interested in any of these lessons or the whole collection just select the lessons you want and make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

 

Once payment is made just send me an emailat cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours.

 

Seriously isn’t this an awesome deal or what?

 

AND THERE’S MORE

 

If you want the whole collection, you get a great discount as you will only have to pay N10,000 (instead of N13,500)

 

GET THE WHOLE COLLECTION FOR N10,000

 

mini course price deal

Just make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

Once payment is made just send me an email at cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours plus some bonuses.

If you need any more information, just comment below or send me an email at cakelady@bakingbusinessschool.com.ng


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Why You Are Not Making Money In Your Cake Business

Okay you have finally taken the push and have started your cake business, maybe part or full time. You are passionate about baking. You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money in your business:

 

  1. You Are Selling Cakes that People Do Not want To Buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

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2.  Not Realizing You Are In Business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.


how to use social media price

In this Mini Course, we are going to learn the following Lessons:

  • What is social media marketing;
  • Why you need to be on social media;
  • The different social media platforms;
  • What to post on social media;
  • what social media platforms to be on;
  • and much more

Get this Mini Course for just N,200. More details below.


3. Not Keeping Track of Expenses

 You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff. A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch.

 

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4. Waiting For Customers To Just Miraculously Appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky. I have a marketing Course that can help. Here are the details.


 

how to use the right words pic

Get this Mini Course for just N2,000. More details below.

 

 

 

 


5. You Discount And Negotiate Too Much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

 

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6. You Are Not Confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town. You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.


pricing mad easy price

Get this Mini Course for just N3,500. In this lesson, you will get the following lessons:

  1. 7 step guide to pricing your cakes
  2. How to respond to customers who complain about your prices
  3. When and how to raise your cake prices
  4. How To Price So You Do Not Lose Customers

7. You Are a Jack of all Trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

There are a lot of reasons you might not be making money, and my question is always this:

“What are you going to do about it?”

“Are you going to allow  your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

Let me help you make your money.


Here Are a SELECTION of our EXCLUSIVE MINI COURSES available for Sale

 

TITLE (2)

 

You asked for it and now it is here.

One of the BIG QUESTIONS I always get is “What’s the best way to get new customers for my cake business?” 

The answer is …you need to get knowledge on how to sell sell your cakes to the right customers.

So i have done that for you.

I have complied a collection of superb mini courses from the Baking Business School secret stash.

These Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

If you have never taken one of our  course or you have ever wondered what a Baking Business School is like or you have not really been able at a point in time to afford a Baking business Course.

Well now you can have access to 6 awesome lessons, ALL at a very AFFORDABLE price.

I have handpicked my bestselling lessons from my various courses and put them in a mini form for your convenience.

Each lesson is less than 45 mins and in easy to follow steps, so you can start implementing immediately.

The lesson will be yours forever and you can watch it on any device.

If you are interested in any of these lessons or the whole collection just select the lessons you want and make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

 

Once payment is made just send me an email at cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours.

 

Seriously isn’t this an awesome deal or what?

 

AND THERE’S MORE

 

If you want the whole collection, you get a great discount as you will only have to pay N10,000 (instead of N13,500)

 

GET THE WHOLE COLLECTION FOR N10,000

 

mini course price deal

Just make payment to;

Bank: Diamond Bank Plc

Account Name: Three Sisters Cake and Pie Company Ltd

Account No: 0074933012

Once payment is made just send me an email at cakelady@bakingbusinessschool.com.ng telling me what lessons you have paid for and i shall send them to you in less than 24 hours plus some bonuses.

If you need any more information, just comment below or send me an email at cakelady@bakingbusinessschool.com.ng


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Strategies To Get Customers For Your Cake Business

Every Cake Business Owner want one thing and that is more customers.

Are you frustrated because only a small number of people know about your business, even though you make good cakes?

Look! You can have the best cakes on the market, but if nobody knows about it – your business will fail!

Like it or not you need customers for your business for it to grow and to make money.

After all,

No Customers = No Business and No Income

 

If you want to be successful in your business you need to Market your cakes.

Whether you have just stated, you have a cake shop, or you bake from home, you need to have strategies in place to make your business more known.

So lets go through some of these strategies.

 

Strategy #1: Start Building A Contact List

Every business needs a way to stay in touch with potential customers and its own customers. And building a contact list is one of the cheapest and easiest ways to do that!

Every one of your customers has an email address and a phone number so I recommend you start collecting these details. You can even collect additional information such as their birthdays.

Once you get their email address, you can set up your email or sms management system to send promotional emails or texts to your customer’s to tell them about your cakes or any other deals that you want to offer or if its their birthday you can tell them they are eligible to a box of cupcakes or a 20% discount for their next order.

Once you are in constant touch with your customers, you are more than likely to be on  their mind when they need a cake, so start collecting this information from your customers.

 

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Strategy #2: Be On Social Media

No matter what, first things first, you should have a  Facebook page for your company as this is the ideal place to market your business, and show off your gallery of cakes, create great posts and give information about your cakes and any promos you may be having.

Other social media platforms you should be on are Twitter, Instagram and maybe even Pinterest.

 

 

Strategy #3: Collaborate

Find Partners and collaborate with them. Make a list of strategic partners in your area and try and set appointments with them.  For instance you can approach children’s party venues and ask if they have any opportunities or present them with a deal that will work for both of you.

 

Or you could make a list of all the local businesses in your area, make an appointment, and give them some samples, and then let them know you’d be happy to cater their next celebration or office party.

 

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Strategy #4: Use Testimonials

Have some satisfied customers? Let them tell you. Encourage your customers to send you some reviews and feedback. After a delivery, just send a message asking them how they liked the cake. Then post their testimonials on your social media platforms or website.

When people see these positive reviews, it will instill more trust in your cakes so in essence it will drive more sales.

 

Strategy #5: Have A Launch Party 

Another way to encourage more business is to have like an open house event for your cake business.

Invite your friends and encourage them to invite their friends. Also invite people from your neighborhood, work and so on.Distribute fliers and provide free samples of your cakes for them to try. Also display some of your cakes on a nicely decorated cake table.

Talk to everyone and tell them about your cake business and try to persuade them to make an order.

 

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Strategy #6: Always Have Your Business Cards And Fliers Handy

Always go everywhere with your business cards. Get some business cards printed with your company name, logo, telephone number and email address and hand them out to potential customers.

Also do not be shy, when next you go to your local supermarket or hairdressers, ask if you can leave a few of your flyers or business cards. 


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

 

 

How To Make More Profits In Your Cake Business Month In Month Out

We are in this business to make money. Yes we love baking, and yes sometimes it does feel like work. But in order to survive in this business you need to know how to make money.

Here are some ideas and tips on how you can be making profits in your Cake Business.

1. Understand Who Your Customers Are

You need to know your customers and what they want. Once you have that information, you use all your marketing tactics to target that customer base. If you are selling wedding cakes, you target brides and young couples; you have no business advertising to mothers.

If you are providing cakes for the lower end of the market, then you should be advertising and showing up in secondary schools and universities.

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2. Know How To Price Your Cakes

 You need to know how to price your cakes. You need to know the cost of ingredients, your labour time and how much profit you want to make.

Don’t let customers bully you to accept a low price, you are a skilled professional and should be paid as such. It is your business so you should be in charge of how much you price your cakes.

If Pricing is an issue for you, get my free pricing Guide here: http://www.subscribepage.com/r2l3a3

 

3. You Need To find A Product That Sells Well No Matter What

You need to find a product in your business that sells well. This has to be something that does not take a lot of time and is easy to make and brings in good money into the business.

For me this was when I started making Swirl Cakes. They take around 2 hours to make including the baking and they are inexpensive to produce too.
The good thing with these types of cakes is that they are ideal for most occasions.
          
What should you do?

The good thing about this type of method for you as a business is that they are speedy to make, and they sell for a good price.

To give you an example, for a 12” fondant cake with a floral theme I would charge N21,000. It would take me around 6-8 hours to make from scratch and the profit on this cake would be approx N9,000

A box of 12 cupcakes takes under 2 hours from scratch to make, costs no more than N3,000 to produce and sells for N8,000  making you a profit of N4,000                                    

However, I can make 3 Nos. 6 inch Swirl Cakes in the time it takes me to make that one fondant cake, netting me around N4,000 profit per cake.
If you’re savvy with your planning you can do this quicker and for slightly less cost too making your profits even better.

When you are able to do this for your products, your client is happy as you are providing options for them selecting different versions of the cake they want in terms of price.

 

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4. Know Your Business’s Peak Seasons

If you have been in business for a while, you should know what periods when you sell a lot of cakes. Do you sell more cakes during December which are the wedding and Christmas season? If this is so, you should plan for these by either getting more staff and making sure you have all the ingredients you need months before.

 

5. Don’t Offer Too Much Cake Varieties

You providing every type of cakes in every size, style and flavour will not make you rich. If you try and do this, you will be tired always, need a lot of ingredients and tools.

What should you do?

Instead choose a small range of cakes you will offer, for example if you have just a range of 3-4 products, you will have something to suit most clients. This doesn’t have to be restrictive at all but it does help you plan your time better.

For example you can offer boxed Cupcakes for the lower end of your pricing, then celebration cakes (birthday, anniversary, etc) for midrange pricing and, finally wedding cakes for the higher pricing market.

Your cupcakes can start from about N3,000, which are ideal for a small gifts.
Your mid-range celebration cakes can be from N10,000 for a 6 inch cake, these are cakes for bigger celebrations like a party or significant birthday.

Then finally your custom or  bespoke range is where your prices aren’t fixed as they are based on the hours that the cake will take you and the skill you will need to devote to it.

By having these distinct tiers of product your client will never be scared off by your pricing and if they would like a custom but haven’t got the budget then you have your celebration range to suit their needs and budget.

 

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6. Create Good Cakes

The best marketing you can do for your cake business is to make sure that your cakes are tasty and of high quality, that is, using quality ingredients.

Once your cakes are fabulous, you are certain that your customers will keep on returning and will spread the word.

They are a wealth of marketing strategies you can employ, which I regularly give you tips, but the starting point is that you have to have good cakes.

 

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7. Provide Excellent Customer Service

You need your customers coming back, so you need to give them a good experience all the time.

Deliver on time; answer all their questions in a pleasant way.

If there is a problem, solve it in a timely and with a smile. Customers remember the little things, and this helps you in retaining and keeping your customers.


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

What Other Successful Cake Business Owners Do Not Want You To Know

As a Cake Business owner, I’ve learned that it takes a lot to start a business and grow it to profitability so that you can get the kind of income you want.

Over the past two years, I’ve grown this website to more than 3,000 monthly readers, launched various online courses, started a successful cake business, built an online business and more.

Now, I’m teaching other cake business owners how to get started in starting their cake business with my Free Course – Start Your Cake Business In Nigeria Today  and also been teaching bakers how to be a master in the art of selling, pricing, marketing, branding and structuring your cake business. Just click on this link to view our available Online Training’s.

 

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This week, I want to share some of my best business advice and success tips so you’ll be prepared to start and grow your successful cake business in Nigeria.

Start Today

You can’t afford to sit around waiting for to get capital to start your business, or hoping and praying that an angel investor will come along to help you implement your idea or complain that you don’t have the time. If you do not have money to start your business, with as little as N4,000 you can buy ingredients and start selling cupcakes to people so little by little you can start raising your own capital to start or buy equipment for your business.

The only way to learn is by doing, stop complaining and harbouring negative thoughts, and stop making excuses. All these won’t help you start a business and it sure won’t help you have the income you want for yourself.

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It does take longer than expected to get a steady stream of Customers and Income


I’m sure you already know this already.  Weather you started big or small, it  takes time to develop a marketing strategy, knowing what works in your business get customers, how to price you cakes well and how to use social media in your business.

If you want more orders and customers then you need to market yourself more. I have a marketing course The Ultimate Guide To Marketing Your Cake Business which is a 4 Week comprehensive Cake Business Marketing Course that will guide you on all marketing techniques to promote your cake business

 

marketing course


Struggling to book more cake orders in your cake business?

In order to grow your cake business, you NEED more cake orders…right?

If you are stuck trying to grow your cake business with no success, then you need a step to step guide on how to market your cake business.

The Ultimate Guide To Marketing Your Cake Business has  many strategies you can double your cake business and book more cake orders

This 4 Week comprehensive Cake Business Marketing Course will guide you on all marketing techniques to promote your cake business and remove any anxieties you may have.          

 

It is not going to be easy, you will not become a millionaire overnight but with adequate planning, being positive and having enough passion you will see that your customers and income will begin to grow.

 

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Have A Good Recipe Base


You must be consistent with your recipes. Do you have 2-3 different vanilla recipes? Once you have found a recipe you like which is tried and tested, keep to it. A customer does not want to be eating different versions of the same cake each time they make an order. Your cakes are your signature and we know a signature usually remains the same.

Cake education is a must. You should know the different types of cakes suitable for different uses like for sculpting, creating tiers, and so on. Also what preservatives to use to make cake last and how to change recipes to suit special dietary requirements or requests.  

Have a Good List of Suppliers


It is always convenient to have a good list of suppliers who are reliable and provide good quality. You want a handy list of suppliers where you can readily get your cake supplies.

You do not want to have an order to create a Spongebob cake and you are looking and going from market to market, shop to shop looking for the necessary cake pan. If you have a supplier, you can just make a quick call for delivery. This way you can concentrate on creating the best cake possible for your customer.

Yes I know, it does take time to build these suppliers contacts list, however make sure you find the ones who are reliable, the prices are reasonable, have an option for delivery, give great customer service, and whose products are of good quality.

So do your research, Google and you can even ask your baker friends where they get their supplies from.

 

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Have a Clear Company Policy for giving Discounts


We all get these type of customers. Those you complain about our price, those who do not know the time and energy it takes to create a cake, those who want to pay next to nothing for a cake or just want it for free.

So how do you deal with these customers? Make it a point to have clear guideline as to when and who you will be giving discounts. Know how to charge for family and friends and the general public. For example you can make it a policy to give a 50% discount for family and friends and for the general public you will only go as low as 15% or offer them some cupcakes instead of a discount.

It’s your business, so your rules. Don’t let a customer dictate what price or discount you should give them.

Don’t let the bad days put you down


Like in all businesses, you will have good and bad days. You may deal with a difficult customer, or a cake may collapse as you are delivering or a whole month may go by and you haven’t had a single customer.

Yes it is disheartening and yes you may feel like giving up but this is your business and more than likely you depend on the income you generate from it so even though you have a bad day or a cake disaster,  just dry your tears and get on with it.

And lastly,

Build Relationships

Never stop building meaningful relationships with customers and other people in the  baking and event planning industry.

Don’t really view them all as your competitors. View them instead as collaborators  or potential partners. You never know what additional business you can get from these partnerships.

So what have you learnt so far from your cake business. Will love to hear from you.

 


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Stop Planning, Start Doing, and Achieve More in Your Cake Business

Do you have some cake business aspirations that are beyond your current capabilities? It’s natural to dream of things that you want to do someday, but currently can’t. However, to realize your dreams, at some point you must stop planning and start taking action.

While planning is an important part of bringing your dreams to life, avoid dedicating more time to the mental preparation than to action. If you spend your entire life planning for what you will do in the future, then when will you actually start living?

Before I started my cake business wanted everything to be perfect, I wanted the perfect website, perfect pictures, perfect business plan, perfect economy, perfect everything. I soon realized that I was spending all my time planning instead of doing. If I was waiting for the perfect time to start, I am sure I will still be waiting today.

Even when I started going live on Facebook, I kept on postponing and posting, saying I will start when I have money to buy the perfect lighting equipment, good microphone and so on. Until I just decided one day to stop waiting and do it. It was perfect but it was a start. And the cake business show has been going from strength to strength. And have now expanded to YouTube and I still haven’t bought my perfect lighting equipment.

If you find yourself always postponing your activities because you feel your plans are yet not finalized or you are afraid, you need to stop planning and start taking action right away. You need to do something and stop worrying about perfection.

Here are a few important steps to help you pave the way:

Try these strategies to help jump start your goal-achieving actions:

 

  1. Actions speak louder than words

You’ve probably heard this statement before, but have you really considered the meaning? Taking action and achieving are more powerful than simply planning for the future. Start taking steps in the right direction while planning, instead of waiting for every detail of your plan to be complete.

  • Keep in mind that you can accomplish your goals as long as you’re moving in a forward direction. It may take some time, depending on how large your goal is, but moving forward will get you where you want to be. Taking action, regardless of how small, moves you forward.

For instance you want to create a website for your business but you are waiting to get enough money to hire a web developer. Why don’t you do it yourself. I created my cake website all by myself in the course of a 2 week Christmas break from my 9-5 job at that time. Just say each day you will do something like Day 1, open the platform and select a template, Day 2, select cake pictures, day 3- post cake pictures on site, and so on. Just dedicating a time each day to do something, you will see at the end of a period of time, you will be done, feel fulfilled and move on to the next task or goal.

 

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  1. Mind Your Language

Which is more effective, “I am going to start my cake business,” or “I am starting my cake business”? How about the difference between “I am planning on going to a baking school,” and “I am currently attending a baking school”? The differences in these statements may have a profound impact on whether you’re actually going somewhere, or just thinking about it.

  • Try this: Rather than saying “I am going to start my cake business” (which is something you could say for years without doing anything!), take action to start your cake business.
  1. Break goals into smaller bites

Rather than creating a lengthy plan that will take several years to fully realize, why not break your goals into smaller pieces that you can achieve one at a time? Setting goals too far into the future can hamper your ability to take small steps in the right direction now.

  • For example, say you want to lose 100 pounds. Try setting goals to lose 1% of your body weight per week until you reach your final goal. Achieving several weight loss goals over a period of time will help keep you motivated rather than struggling endlessly for that one far-off goal.
  • Perhaps you want to achieve something over a period of time, such as making N500,000 this year from cake sales. In this case, you can break your goals into weeks, months or quarters. For you to make N500,000 in sales, you need to make about N40,000 in sales in each. This amount is achievable and realistic then you can now focus on marketing to those customers to achieve your monthly target. This will help you feel a sense of success with your progress as you work toward the larger goal of making N500,000.

 

Having  your plans broken down to small actionable steps that you can work on a day-to-day or monthly basis will help measure your progress and also help you to stop procrastinating.

Don’t just plan to achieve a goal. Plan to try new things as well. This will help you overcome the fear of failure.

 

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  1. Be Accountable

Make yourself accountable to somebody you respect. If you have a mentor in your life, talk to your mentor and share your plans with him/her. Accountability is a great motivator. For instance, you plan to quit your 9-5 to concentrate on your cake business, tell a friend to keep you accountable so you do it when you will say you will do it.

In fact I give thanks to a friend who made sure I stuck to the date I decided to resign from my job. I kept on postponing and postponing until one day she said give me a definite date that you will hand in you resignation letter and true to form on that date she called me and ask me if I had done it. That pushed me to take action. If I had not told her I would have just been saying later, later.

  1. Healthy competition is good

Healthy competition is a great way to stop planning and start doing. Have a competitive spirit. Compete with somebody who is doing better than you in your domain. If a fellow baker is posting 2 times a day, try and post something 3 times.

 

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  1. Believe in yourself

Lastly believe in yourself. Self-confidence is the key element in achieving anything.

 

Sometimes you may feel challenged to build the momentum you need to achieve goals and get where you want to be in life. Raise your standards and expect action from yourself instead of just thoughts and words.

If you’re struggling to move from planning to actual accomplishments, try breaking your goals into smaller pieces. You’ll be amazed at how motivational a little success can be!

So now what things are you going to take action on now. Will love to hear from you.


 

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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.