Marketing

5 ways to let the world know about your Cake Business

Nobody knows about my business? How many of you have said this or even thought about this?

Running a business has its own challenges and the last thing that you want to happen is people not even knowing you exist. But this is the reality for most cake business owners in Nigeria.

The more people that know you, the more likely you will get customers for your business.

You want customers and you want everyone to know what your are selling, which are cakes.

Maybe you’ve gotten a few customers under your belt, but because they are some people who are paying for your cakes doesn’t mean that your business is known state wide, nationwide or even worldwide.

Who doesn’t want worldwide domination for your cakes? I am sure you do.

So here are 5 ways to let the world or at least the locality where you live know about your business:

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Brand your vehicle

Do you have a car? Great. Then let your car be an asset instead of a liability. Use your car to your best advantage. A branded vehicle with your company logo, phone number and website is an easy way to get the word out.

When I’m out and about in Lekki I always see a purple small vehicle which advertise a clean up service. First the colour of the car is noticeable and I always see I around. So if I need a clean up service, who will I think of first? The name on the purple vehicle.

So advertising your business on your car is a good way to go.

If you do not have a car, you can brand yourself. Get different t-shirts and print your logo on them. Wear those shirts when you are running your errands, so that people around your locality can see you in them.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

‘Free’ is the magic word

People like getting free stuff. So why don’t you give out free samples of your cakes.

Giving away samples of your cakes for free can do wonders for your business.

First, it lets people out there know that you exist.

Second, it gives you a chance to let people taste your awesome cakes, so they can spread the word.

Third, it provides your future customers with a risk-free way to try out your cakes without spending any money. And if customers love it, they will be willing to pay money for it.

Let’s say Hope just moved to a new state wants to open a cake shop in her neighbourhood and she’s looking for a simple, cheap and effective way to advertise and kickstart her new business.

She decides to put up a sign in front of her cake shop that reads: ‘Free box of cupcakes. First 20 People Only’. This reads like a sign that will definitely catch a lot of attention, right?

That is the power of free!

Anybody who walks into her shop for their free box of cupcakes and loves them will happily return next time to pay for it and will likely tell his friends, colleagues and neighbours about the ‘cool’ new cake shop down the road.

Most people have a weakness for the word ‘free’. In their minds, it’s another opportunity to enjoy or use something without spending any money.

Customers love ‘free’ because they have nothing to lose; they just sit back, relax and enjoy the product without any risk.

By drawing them into your business, you give them a chance to see and experience something that would have been totally hidden from them if you didn’t open your door.

However, you must make sure that the free stuff WILL NOT last forever. From the outset, determine the number of people who will enjoy the free stuff or how many days the promo will last.

Not everybody should get free stuff; it’s the scarcity element that makes it very appealing.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Say “Yes!” to opportunities

If you want to spread the word about your business, you should try to say yes when someone asks you to come to an event or for a speaking engagement.

If people know you are willing to go an extra mile for people, they’ll be likely to talk about and remember you and your business. It’s all about creating new relationships.

Plus, if you don’t say yes, you might be missing out on opportunities to meet potential customers.

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Ask Customers to Recommend and Refer You

If you have happy customers, ask them to recommend your business to their friends. Suggest they write about you on your social media sites.

An example of an email you can send is:

‘ Hello, Thank you for your recent order. I hope you had a wonderful celebration.

I know you are very busy but I would appreciate it  if you could write a positive review or recommendation about me on (insert the necessary link). Thank you.’

5 ways to let the world know about your Cake Business, Baking Business School, Rotimicakelady

Know about SEO

SEO means search engine optimization.

SEO makes you searchable on the internet. If Google can’t find you, no one else can. If you’re selling iced cookies, you want people to find you when they search “iced cookies in Lagos.

To become more popular online, you need SEO to succeed.

So to get started on SEO, use keywords related to your business. Post awesome content on all your social media sites. If you have great content, people will want to talk about you.

Now tell me what strategy are you going to employ be gain worldwide recognition. Comment below I will love to know.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Easy Guide to Get Sales in your Cake Business

This past week I held some one to one coaching sessions with some of you that registered.

I got so much requests for coaching sessions that it was quite overwhelming. There  was a limit to the number of people I could personally coach, so I apologise if you registered for one and I could not get to you.

I plan to do another round in another few weeks, so look out for that.

One common thread with many of you when I was holding the coaching session was that you were finding it difficult to sell your cakes. In other words, Marketing is a challenge for many.

Marketing is the only way you can make the sales.

Marketing is the only way you can make the money you want in your business.

During my coaching session, I kept hearing the same story.

Abi asked ‘How do I source customers’, Dami was confused on ‘how to create awareness for my products’, Funola asked‘ how do I make sales’ and Omo was like, ‘ how do I get orders from people around me’.

The questions were all different but all dealt on selling.

So this week I want to disclose to you some of my answers I revealed to them in my coaching sessions.

Baking Business School, Rotimicakelady

There are opportunities all around you

Your customers are everywhere. You might not believe it right now. But your next customer is among the people around you.

Look are areas and people around your locality where you can market your business.

Do you live near schools, a university, offices, churches. Even though you are a shy person or don’t have friends, start with what you have.

Do you have a child in school? Start form there. Ask to sponsor their next PTA event with some nicely decorated cupcakes. Schools are a great source of customers because that is where your target customers are- which are mothers,.

At such events, you don’t just drop your cupcakes and leave. Market yourself. Go to people and ask them if they liked the cupcakes, tell them you are avaliable to make various baked good for their occasions and of course give them your business cards.

When you do this continually for like 2-3 events at the school. You will see that your brand reach will be increasing and eventually you will get more sales.

This same strategy also applies to places like churches and offices. Provide a  few free samples and talk about your business. Do this and watch the orders come in.

Baking Business School, Rotimicakelady

Brand yourself

Branding is very important. We want people to associate you with cake. So how do you do this?

As you go about your daily activities, like while dropping your children at school, going to the market, making a delivery, wear a branded t-shirt of your business.

You can buy different coloured t-shirts from the market. Then find someone to print your logo on the t-shirts. You can even print funny slogans on some of the t-shirts like ‘ Want cake, call me’, ‘a party without cake is just a meeting’; ‘you can’t buy happiness but you can buy cake’.

When you do this, you may not notice it but people are watching. Your brand is registering in their heads subconsciously. So do not be shy about using yourself to advertise your busines.

Baking Business School, Rotimicakelady

Have a cake party

One strategy I told a member in one of my coaching sessions was the idea of having a cake party.

She mentioned to me that she lived near a polytechnic. I told her she could have a lot of business from the students. I told her that if she knew one person who lived in a hostel she could have a cake party where she will offer free samples of her cakes, pastries and other baked goods to the students.

She could print flyers to distribute to students inviting them to sample free cake. At the party, students will have a chance to sample her products, she can have one on one conversation with them. She can then distribute her menu of items or her business cards to those that attended.

The wonderful thing is that you have all your target customers in one room, so this is the most excellent opportunity for you to project the best version of your business and to market to your ideal clients.

Baking Business School, Rotimicakelady

Use a Broadcasting system

Lastly let me give you a bonus strategy for getting more customers. In one session, a lady informed me that she gets a lot of repeat customers. I told her that was good and she should capitalise on that.

She should create a database of those customers and send them periodic emails or texts. She should also contact them before a person’s birthday in their household and ask them to book a cake for a special price offer.

Another strategy I spoke about was to encourage her current customers to refer her business. She could start a campaign by sending out a message to her current customer base saying that if their friends orders a cake from you,  they will get a free box of cupcakes.

These are just a few strategies I discussed in my coaching session. Of course these strategies are just a snippet of what you will learn in the ultimate marketing course you can get for cake business owners.

This bestselling marketing course is called The ultimate guide to marketing your cake business.

Marketing can be done in a number of different ways and this course will show you how to effectively strategise your marketing plan to make more sales.

This Course consists of 4 Modules that will teach you on all aspects of marketing your cake business.

The Ultimate Guide to Marketing your cake business

Some of the things included in this Course are:

  • Detailed, step-by-step action you can take to get started with marketing;
  • Cake Business Marketing tips for the Nigerian market;
  • What to include in your cake business marketing plan;
  • Marketing Strategies for a Cake Decorating Business;
  • How to market your cake business on social media;
  • Business branding;
  • Who is my ideal client?
  • How to find more customers;
  • and much much more

To get this course, just go to this link: https://bakingbusinessschool.com.ng/the-ultimate-guide-to-marketing-your-cake-business/

I’m running a special offer, where instead of paying N15,000, you only have to pay N7,500.

So don’t miss out, as this offer will end by this time next week.

So what strategies are you going to employ to improve sales in your cake business. Comment below. Will love to hear from you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

How to Market your Cakes using Instagram

Most of us I hope are on Instagram.

Instagram is a must have platform for your cake business if you want more visibility and exposure for your business brand and it is free.

In recent years, Instagram has become increasingly vital as a marketing tool for your business.

I’m sure you think that being on Instagram is just a way to showcase your cake pictures or when you are out and about. Yes that is good, but if that is all you are doing, you are not maximizing the full use of Instagram and really you are selling yourself short.

Do you know Instagram can help you to get more sale and customers?

Some bakers have had great sale success being on Instagram because they know how to use it correctly.

This week I want to show you how you can get orders and sales from just using your Instagram account.

How to Market your Cakes using Instagram, Baking Business School

Always Use #Hashtags

Hashtags are an important way to promote your business across social platforms by connecting it to searches and discovery relevant to your target audience.

Hashtags are a great way to attract new customers and grow your online presence as users searching a particular hashtag you’ve used can come across your account and engage with you thereby becoming new followers and potential customers.

But for you to gain the maximum benefit of hashtags means that you have to Hashtag everything. That is, every single photo and post, must bear some sort of hashtags so that you become search-able through your hashtags.

For example if you post a picture of a red velvet cake, you can use some of these hashtags, #cake, #redvelvetcake #redvelvet #cupcakes and so on.

To get more information about using hashtags for your business, I have a mini course that can help. Get it here:

How to market your cakes using Instagram

Our Mini Courses deal with different aspects of the cake business to help and guide you in making your cake business more successful and of course profitable.

Get More info Here:

Use Instagram Stories

Adding videos really work. And it doesn’t have to be a long video and if you are shy, you may not even have to appear. Let someone take a video of you piping a cake.

It has been proven countless times that people engage more with businesses who post videos.

Here is how post an Instagram story:

  • Go to your profile page on instagram and press the round button where your picture is;
  • To add a picture, just press the middle round button;
  • To add a video, just continually press that same round button;
  • Then press the ‘your story’ button;

And that is it, you now have an instagram story.

How to Market your Cakes using Instagram, Baking Business School

Do Sponsored Ad’s

Sometimes you may need to reach a wider audience, so to do this; you will need to pay for a sponsored ad.

This is where you pay to advertise your product. So when next you want to promote a deal, discount, or sale, try to do an Instagram promotion and watch your followers, inquiries and orders come piling in.

To promote a post, just go to the post in question and press the ‘promote’ button and follow the instructions. You can promote a post for a few days for just $3 which is about N1,000.

How to Market your Cakes using Instagram, Baking Business School

Spend Time On Your Bio

You should spend time writing a great Bio. Your Bio is where people will know what you do and what you are about. If you are into cupcakes, your bio should reflect that.

Your Bio doesn’t have to be one long sentence. It can just be a list of what you do. You can say you are the ‘ultimate cupcake master’ or ‘call me to order your unique cupcakes’. You can even add emoji’s and hashtags to your bio just to make it a little more fun.

How to Market your Cakes using Instagram, Baking Business School

Add A link

You are allowed to post one URL or link in your Bio so use it well. Do you want people to go to your website or Facebook page. Whatever the case, post the link you want potential customers to go to know about your business or to contact you. Also adding a url is great if you have a opt in page so that you can collect their email address.

If you feel just posting on link is not enough, you can use the Linktree App to post numerous links on your page.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/ .

5 Ways To Stop Attracting Cheap Customers

As a cake business owner, you have probably been in a situation where you felt only customers who want cheap cakes call you or you mostly attract customers who are not willing to pay the right amount for your cakes or do not appreciate the quality of work you put into a cake. For most business owners, this is not strange at all.

Most people do not know the skill, effort and resources that go into making a cake so they undervalue your work or they want to pay as little as possible.

Most times we cave into their bullying and demands and end up under pricing ourselves, making no money and then feeling bad afterwards.

These types of clients are ‘low quality’ customers, and they are everywhere so there is little you can do to change that.

Instead of trying to convince these types of customers to pay the correct price for your cakes, your business should focus on attracting ‘high end’ customers or those customers who can afford your cakes.

And here are some 5 ways to attract them:

How To Stop Attracting Cheap Customers, Baking Business School

Create a Customer Profile

To attract high-end clients, you must first know who they are, what they like, what types of cakes they like, and what products or services they need, where they are, where they go to, what attracts them and so on. Then find ways to

Finally, look at customer circumstances to create an idea of how potential customers develop an interest in your product or service. Then just go and market to them.

Doing so will give you a roadmap of what your marketing strategy will be like.

For instance, you may need to find a contact in a school in a high brow area to see whether you can sponsor an event by bringing in your cakes or provide cakes for free at their next PTA meeting. When you are in, make connections, talk to them about your business and give out your business cards.

Once you get past the “unknown and untasted” hurdle, you should have a much easier time selling to them.

How To Stop Attracting Cheap Customers, Baking Business School

2. Let Price Reflect the Quality of your cakes

If a business wants to appear thoroughly competitive and professional, the price it charges should always reflect quality like no other.

When a price is too cheap, it means the product is of low quality and so people will not expect to pay much for it.

If the business is using high quality ingredients, your website is up to par, your service is impeccable; in the mind of the wealthy, there’s no reason for your cakes to be cheap.

If your prices are higher than the rest. Then there is a reason for that. Let them see it in the services you render and also tell them why.

How To Stop Attracting Cheap Customers, Baking Business School

3. Pay attention to packaging

Good quality packaging is a great way to make your products stand out from the crowd. Not only will unique packaging make your products memorable, but packaging has been found to be one of the most important aspects when it comes to a customer’s decision to buy a product especially the high end ones.

Having beautiful packaging sets it apart from mass-produced generic offerings.

Great packaging should be part of your cake business branding and deserves plenty of attention. Presenting your products in gorgeous packaging reinforces the idea that when it comes to your bakery products that you are classy, top notch and worth the extra naira spent.

How To Stop Attracting Cheap Customers, Baking Business School

4. Offer Great and consistent Customer Service

Be ready to attend to their needs, be classy, eloquent in your phone conversations and consistently ready to help because high end clients are used to impeccable service. Also they do not like to wait.

If you are unable to give them a price at once, tell them you will give them a quote in 10 mins, and keep to that time. Send out your invoices on time. If you tell them you are to deliver at a certain time, make damn sure you arrive at that time or even before.

Also after care is important, send a thank you email asking them how their event went and if the cake was satisfactory. If it was a very big order, a few days later you can send them a thank you card with a box of cupcakes. It is all about keeping you in their mind.

How To Stop Attracting Cheap Customers, Baking Business School

5. Be willing to spend more to attract quality clients

Like attracts like. If you want to attract high income people, then your business has to appeal to them. Wear custom attire with your branded logo on it. Again pay attention to what you are posting online, upgrade your website. Get real email addresses that contain your domain name. Always be looking to be featured in the media.

You are an expert at what you are doing, so be seen as such. Do live shows on your social media platforms. Look at collaborating with companies where your target customers patronise. Advertise where you will reach quality clients.  You may need to invest time and money in branding, marketing, materials, events, technology, and lastly your personal image.

If you want to play with the big boys, you must be willing to do the work. There is no magic wand you can wave to get the customers you want, but as long as you follow these tips and make plans in your marketing strategy you should start getting the right customers.

It’s far easier to grow a successful business by targeting the higher end of the market rather than dealing with difficult consumers who argue about your price.

Just make sure you are positioned for success by creating a new marketing strategy that will target and appeal to the upper end of the market.

In the end it will be worth it!  

So what strategies are you going to implement so you can attract more premium customers. Just comment below.

Cake Regards.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

 

What other Cake Business Owners do not want you to know

Happy new month!

We are now in a new quarter. It took me a while to put my head round the fact that already 3 months have past.

I had to take a look at my 1st quarter goals and observed that I have not made as much progress as I thought I would when I set my goals in January this year.

Yes I have made good progress in some areas but there are still some areas that I really have to get a move on. Maybe I was bit over ambitious.

So while preparing my 2nd quarter goals I am going to scale down a bit and concentrate on the most important goals plus follow up on the ones I failed to achieve.

That is the key to goal setting and looking back. It helps you to take stock and revaluate.

So did you meet your 1st quarter goals?

If you didn’t, don’t beat yourself up. I too didn’t realise everything I set on my list but I know I tried. So quarter 2 is another opportunity to try again.

As every successful entrepreneur says, you should never give up.

This week, I want to share some of my best business advice and success tips I have learnt along the way so that you can crush your 2nd quarter cake business goals.

What other Cake Business Owners do not want you to know

Start Today

You can’t afford to sit around waiting for to get capital to start your business, or hoping and praying that an angel investor will come along to help you implement your idea.

If you do not have money to start your business, with as little as N5,000 you can buy ingredients and start selling cupcakes to people, so little by little you can start raising your own capital to start or buy equipment for your business.

The only way to learn is by doing, stop complaining and harbouring negative thoughts, and stop making excuses. All these won’t help you start a business and it sure won’t help you have the income you want for yourself.

What other Cake Business Owners do not want you to know

It does take longer than expected to get a steady stream of Customers and Income

I’m sure you already know this already.  Whether you started big or small, it takes time to know how to sell, market your cakes, knowing what works in your business to get customers, how to price you cakes well and how to use social media in your business.

You have to realise that the only way you can get more orders and customers is to market yourself more.

If you have no idea how to market your business, I have a Marketing course that can help. It is called  The Ultimate Guide To Marketing Your Cake Business which is a 4 Week comprehensive Cake Business Marketing Course that will guide you on all marketing techniques and strategies to promote your cake business so you can make more money.

It is not going to be easy, you will not become a millionaire overnight but with adequate planning, being positive and having enough passion you will see that your customers and income will begin to grow.

What other Cake Business Owners do not want you to know


Don’t experiment with too many recipes at the same time

You must be consistent with your recipes.

Do you have 2-3 different vanilla recipes? Once you have found a recipe you like which is tried and tested, keep to it. A customer does not want to be eating different versions of the same cake each time they make an order. Your cakes are your signature and we know a signature usually remains the same.

Also cake education is a must. You should know the different types of cakes suitable for different uses like for carving, creating tiers, doing gravity cakes, cakes suitable for our hot Nigerian weather and so on. Also what preservatives to use to make cake last and how to change recipes to suit special dietary requirements or requests.  

All these knowledge will definitely put you ahead of the competition.

What other Cake Business Owners do not want you to know

Have a Good List of Suppliers

It is always convenient to have a good list of suppliers who are reliable and provide good quality, and they are readily avaliable

You do not want to have an order to create a Spongebob cake and you are looking and going from market to market, shop to shop looking for the necessary cake pan. If you have a supplier, you can just make a quick call for delivery. This way you can concentrate on creating the best cake possible for your customer.

Yes I know, it does take time to build these suppliers contacts list, however make sure you find the ones who are reliable, the prices are reasonable, have an option for delivery, give great customer service, and whose products are of good quality.

So do your research, Google and you can even ask your baker friends where they get their supplies from.

What other Cake Business Owners do not want you to know

Have a Clear Company Policy for giving Discounts

We all get these type of customers. Those you complain about our price, those who want a cakes nearly for free.

So how do you deal with these customers? Make it a point to have clear guideline as to when and who you will be giving discounts.

Know how to charge for family and friends and the general public. For example you can make it a policy to give a 40% discount for family and friends and for the general public you will only go as low as 5-15% or offer them some cupcakes instead of a discount.

It’s your business, so your rules. Don’t let a customer dictate what price or discount you should give them.

What other Cake Business Owners do not want you to know

Build Relationships

Never stop building meaningful relationships with customers and other people in the  baking and event planning industry.

Don’t really view them all as your competitors. View them instead as collaborators  or potential partners. You never know what additional business you can get from these partnerships.

What other Cake Business Owners do not want you to know

Don’t give up

Like in all businesses, you will have good and bad days. You may deal with a difficult customer, or a cake may collapse as you are delivering or a whole month may go by and you haven’t had a single customer.

Yes it is disheartening and yes you will feel like giving up but please don’t. It is only a phase. Yes cry if you want to , but after you have had your little pity party, dust yourself of the floor,  dry your tears and get on with it. The world is waiting for your cakes.

So what are your plans for the second quarter. What are you going to do differently now so that you ensure success for Q2. Will love to hear from you, just comment below.

Cake Regards.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

The Only 3 Things You Need To Know To Succeed In Your Cake Business

We live in an information age. Sometimes we get so overwhelmed with so much information that we don’t know what to concentrate or focus on.

So that is why this article is for you. I have narrowed down all the information you need to know as a cake business owner.

Here are the 3 most important things you must know to be a successful cake business owner.

Marketing

Marketing is the No.1 thing you must know for success in your cake. If your customers do not know you or they do not know that you sell cakes, then you will make no money.

Marketing is important because it helps you sell your cakes.

The main aim of any business is to make money and marketing is the most important way to reach that end goal.

Without you constantly marketing your cakes or brand, your cake business will not exist because it is you telling people about your business that ultimately what your sales.

Yes you may be the best baker in the world, but if you do not market, your business will fail

You need to regularly find creative ways to reach new customers and draw them in so they can buy from you. Marketing is also important for your business growth.

In essence, Marketing helps bring in sales so that you can make the income you need from your business.

The Ultimate Guide To Marketing Your Cake Business

Struggling to book more cake orders in your cake business?

In order to grow your cake business, you NEED more cake orders…right?

If you are stuck trying to grow your cake business with no success, then you need a step to step guide on how to market your cake business.

The Ultimate Guide To Marketing Your Cake Business has many strategies you can double your cake business and book more cake orders

This 4 Week comprehensive Cake Business Marketing Course will guide you on all marketing techniques to promote your cake business and remove any anxieties you may have.   To get this Course, just head here: https://bakingbusinessschool.com.ng/here-is-what-you-will-get-in-the-ultimate-guide-to-marketing-your-cake-business/

The Only 3 Things You Need To Know To Succeed In Your Cake Business, Baking Business School

Pricing

Many bakers struggle with pricing their cakes. They do not know how to price their cakes, what amount to charge their cakes, how to set prices and so on. That is why we see a lot of those questions in baking platforms where bakers post a picture of a cake and ask how much to charge. The simple but frustrating answer is that no one can tell you how much you should charge. 

As a business owner, you should know how much your time is worth when making a cake.

I know setting prices can be  is one of the most difficult things to set up in your business because pricing can depend on many factors such as your location, the types of cakes you sell, the type of customers you have, your local market and perhaps what your competitors charge.  However, if you want to know how to price your cakes right, you must first have a solid understanding of your own costs.

So how do you cost your Cakes?

Pricing your Cakes Right to Build a Money Making Cake Business’ Masterclass

Pricing your Cakes Right to Build a Money Making Cake Business’ Masterclass is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

To know what you will be learning in this master class, just go to this link: https://www.subscribepage.com/q4j2r1

The Only 3 Things You Need To Know To Succeed In Your Cake Business, Baking Business School

Expand your Knowledge

Never and I mean never stop learning. To be more successful you should always be learning something new every day.

Do you know that Bill gates reads 50 book a year? This is a billionaire and yet he still reads. So what is your excuse?

This year I made a deliberate effort to read more, at least 1-2 books a month and to learn something new every day. I subscribe to a lot of educative material so they send me emails every day. I also take online courses from time to time and I go for workshops. This last weekend I went for a personal finance master class.

We only have 24 hours a day but if you track your time, we spend some time just doing nothing, you can read a few chapters from a book, watch a tutorial on you tube, take an online course. The list is endless.

Try and do something aside from working on your business on your personal development.

Here are some of the things I do to expand my knowledge

  1. Read something everyday
  2. Learn from a mentor
  3. Take an online class
  4. Attend a workshop on a subject you don’t know anything about
  5. Subscribe  and read emails from blogs where they post a lot of educative material, e.g Baking Business School
  6. Surround yourself with people who know more than you
The Only 3 Things You Need To Know To Succeed In Your Cake Business, Baking Business School

So I have given you the 3 most important things you need to know to have a more successful cake business. If you need help in any of these area, take a look at our online courses or you can send me an email at cakelady@bakingbuinessschool.com.ng   and I can point out to you the most ideal course for you.

Now, tell me what are you going to do now out of these 3?

Comment below. I’ll love to hear from you.

Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

The Baking Business School, Rotimicakelady, Get better results in your cake business

Start an Online Course   Free Resource Library   Read our Blog

Freebies       Start your Cake Business Today Business Guides

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

This is where you will find educative content, videos, audios and other resources to help you in your cake business.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/bakingbusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Why am I not making money in my cake business?

Have you ever asked yourself this question. Why am i not making money in this my cake business.

Okay you have finally taken the push and have started your cake business, maybe part or full time. You are passionate about baking.

You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money

You are selling cakes that people do not want to buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

How to make money in your cake business

Not realizing you are in business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

How to make money in your cake business

Not keeping track of expenses

You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff. A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch.

Waiting for customers to just miraculously appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky.

I have a Marketing Course that can help. Here are the details.

How to make money in your cake business

You Discount and negotiate too much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

How to make money in your cake businessy

You are not confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town.

You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

How to make money in your cake business

You are a Jack of all trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer. 

You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

There are a lot of reasons you might not be making money, and my question is always this:

“What are you going to do about it?”

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

Let me help you make money in your business. 

Take a look at our Online Courses and choose one that is right for you.

If you are not sure what course to choose, just contact me at cakelady@bakingbusinessschool.com.ng and tell me your challenges and I will recommend the right course for you.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

Valentine’s Day Promotion Ideas For Your Cake Business

With Valentine’s Day just a few days away this is a great opportunity for your cake business to benefit from this.

Here are some promotion ideas your cake business can use for the days leading to Valentine’s Day.

Run a Competition

You can run a special Valentine’s Day competition where entrants can send in a picture of their boo or write a few lines about why they love someone.

The winner will get a free Valentines cake delivered to them or some special cupcakes.

Valentine’s Day Promotion Ideas

Create a Valentine Gift Guide

Many people sometimes are at loss as to what gifts to give on Valentine’s Day. Valentine’s Day is not just for lovers but is an opportunity to show love.

Also people want to give something different on Valentine’s Day rather than the usual common gifts or they want to appreciate their parent, colleague of pastor. So why don’t you take that worry out of them and create a guide on what gifts to give to different categories of persons on Valentine’s day.

Depending on the type of products you sell, you can arrange your gift ideas like this:

  • Perfect Valentines gifts for the woman in your life
  • Valentines gifts for your Boyfriend
  • Great Husband gifts for Valentine’s day
  • Suitable Valentines gifts for your colleague
  • Appreciate your friend with this Valentine gift

Publish your gift guide on your website, or on your Facebook page or as a blog post and promote.

Valentine’s Day Promotion Ideas

 Send your customers a Valentine’s Day card

I am not talking about a physical card. Look through your email list and send Valentine’s Day cards to customers.  This is a way to appreciate them as they have supported you in your business.

Just send an appropriate electronic card and you can even include an offer at the end giving them 10% off their next order. This again will encourage them to order from you in the future.

For your special customers who have spent a lot on your business you can do something extra  (if you have the means) like delivering a small box of mini cupcakes to their office or house with a Valentine’s card telling them how much you appreciate their support, especially for the single ones.

Valentine’s Day Promotion Ideas

Develop a special Valentines range of cakes

You can create a new small range of valentine cakes and cupcakes and promote it to your email list, website and social media.

Need some ideas, just go here: https://bakingbusinessschool.com.ng/is-your-business-ready-for-valentines/

Valentine’s Day Promotion Ideas

Partner with another business

Not every business is in competition with you. Think of business that goes well with Valentine’s Day.

You can partner with a florist and create a combined gift package where every cake ordered comes with a bouquet of roses. Or you can partner with a spa, nail or hair salon where a package will include a pampering session.

Valentine’s Day Promotion Ideas

Have I gotten your creative idea list whirring? These are just a few ideas you can use as a marketing strategy for your business this valentine season.

Think about what you want to achieve? Do you want more sales, or you want more people to know your brand, or you want to appreciate your customers more or you want to engage more with potential customers

These ideas will help you achieve some of this.

The whole of February is a great marketing opportunity. There are a lot of things you can do in February apart from Valentines to entice more customers to come to your business.

Need more ideas and tips, Just go to this link: https://bakingbusinessschool.com.ng/2019/02/01/february-marketing-ideas/

Now tell me. What are you going to use this valentine for your business? Will love to hear from you.  Just comment below.


Baking business school, Rotimicakelady

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

February Marketing Ideas

Happy New Month.

The month of Love is finally upon us.

So why don’t you create that theme for this month for your business.

This month provide a great opportunity to show appreciation and provide special promos, offers and content for your customers, subscribers, members and followers.

Plan a promotion that could include a sale, blog posts, promos, freebies, promotion, discounts, advertisement, publicity, social media posts, contests, challenges and more.

For instance for Kiss Day which is coming up on 13th February you could run a promo with a picture of cupcakes with Red lips on top as a decoration and say something catchy like ‘Waiting for that kiss from your love, gift her this kissable cupcakes and prepared to be kissed all over’.

You get the general idea?

Valentine marketing ideas

Look through this month-long holidays and see if any or all resonate with your business and customers.

  • International Expect Success Month
  • National Time Management Month
  • Plant the Seeds of Greatness Month
  • International Boost Self-Esteem Month
  • Declutter For A Cause Month
  • National Black History Month
  • National Women Inventors Month
  • Library Lovers Month
  • National Laugh-Friendly Month
  • American Heart Month
  • Feb 1–7 is Women’s Heart Week
  • Feb 2–8 is Publicity for Profit Week
  • Feb 4–8 is International Networking Week®
  • Feb 7–14 is National Marriage Week
  • Feb 16–23 is National Entrepreneurship Week
  • Feb 17–23 is Random Acts of Kindness Week
  • Feb 17–23 is Build A Better Trade Show Image Week
Valentine marketing ideas

Here are some special days this month to note:

February 1 is National Wear Red Day

February 2 is National Groundhog Day

February 7 is Rose Day

February 8 is Propose Day

February 8 is Laugh and Get Rich Day

February 10 is Teddy Day

11 February is Promise Day

13t February is Hug Day

13t February is Kiss Day

14t February  is Valentine’s Day

15t February is Single Awareness Day

February 17 is My Way Day

February 18 is President’s Day

February 20 is Love Your Pet Day

February 24 is the Academy Awards

February 27 is No Brainer Day

Valentine marketing ideas

From this post, what marketing idea are you going to implement in your business.

Love this post, please share it your baker friends.


EXTENSION ALERT FOR REGISTRATION FOR SUPERCHARGE YOUR CAKE BUSINESS COURSE

This is your last chance to get onboard this comprehensive marketing course before it starts next week.

Those who have already paid have gotten their Bonuses and other introductory information.

Please o don’t be left behind.

Supercharge your cake business for less stress, more clients, and more cash in 4 Weeks.

Just go to the below link to get all the details.

https://www.subscribepage.com/SUPERCHARGEYOURMARKETING

REGISTRATION ENDS SUNDAY

Baking business school, Rotimicakelady

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

2019 Must Do’s For All Cake Business Owners

We want this year to be better, right?

I too want the same for your business.

It is no longer status quo. Your business should be moving forward not remaining stagnant or worse going backwards.

I have complied some vital tips you should be doing to have a successful 2019.

Read and apply.


Get Organized

To be successful in business you need to be organized. You should have a data list of all your customers like their email, telephone number, office or home address.

With a data list you can be periodically be sending them marketing campaigns or text messages of your promos, announcements, contests or new additions to your product line. Look for ways to thank your loyal customers like sending them a surprise box of cupcakes at their workplace or inviting tem to a special vent where you will be.

You should always be in the mind of your customers. Don’t just throw away their information after the order is done with. Continually stay in touch with them. Alsothis goes for people who did not go ahead with an order still keep their information and send them your marketing material also.

Cake, Sweet, Pink, Birthday, Valentine


Have a Written Plan

What do you want your business t look like in 2, 3,5, 10 years’ time? Write it down and make a plan of how you will achieve it. Without a plan, it is merely a dream. Outline your business plan, your goals, income goal,  a sales and marketing plan, and a determination of the cash you need to get things done. Writing it all down is a crucial first step.

Read

Don’t just read bakery books. Read books on Finance, business and entrepreneurship. Make it a goal to read at least one business book a month for a start and grow from there. Expanding your knowledge is vital for not only your growth but also your business growth. There are many books you can find online that are free that can expand your knowledge. So there is no excuse.

Cupcake, Muffin, Sweet, Cherry, Fruit

Be Creative

Always be looking for ways to improve your business and to make it stand out from the competition. Look for partners, training, courses, seminars that you can learn from.

Remember that you do not  know everything so  be open to new ideas and new approaches to your business. 

Cake Pops, Dessert, Sweet, Pop

Increase Your Marketing Efforts

Effective marketing is key to getting customers and increasing your cake orders. Marketing takes a lot of forms. And you can include it anywhere in your business.  Everyone by now should know you are a cake artist or baker. Make use of branded t-shirts, badges, even stickers on your car. Be very active on social media and never ever stop talking about your business to everyone you meet.

I have been working on a new Marketing Course that is guaranteed to supercharge your business. It will be coming out towards the end of January so start saving up for it. You will not want to miss. I have given you enough warning.

 Provide Great Service always

Customer service is important. If you provide a very good service to your customers, they are more inclined to remember you when next they need a cake instead of going to your competition.

Study Your Competition

To be successful, you can’t be afraid to study and learn from your competitors. You never know  they may be doing something right that you can implement in your business to make more money or if they are doing not something that you can easily provide, that will be an advantage over them. So do some research and see what new things you can implement in your business.

Birthday, Happy Birthday, Cake

Understand how to price your cakes

I am not going to say much here as I have written so many articled on how you can price your cakes. You can download the free guide on how to price your cake here.

Pricing your cakes is vital. If you do not know how to price you will just be undercharging yourself. So learn how to price and do not be afraid to quote and defend your price to your customer.

To be successful in business, is not an overnight thing. You have to plan and work hard at it. If you want more success you will have to make the necessary changes  for success to happen.

The change may be as simple as getting a finance person to teach you accounting or taking a Marketing Course.

Take these tips I have written and apply them. Learn something new each day and just dont read and forget, read and implement.

Here is to you having a successful and profitable 2019.


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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.