mindset

Want A Successful Cake Business? Do Not Make These Mistakes!

During my years as a cake business coach, I observed some common mistakes made by cake business owners. It’s one thing to be a skilled Baker, but it’s something quite different to be the owner of a successful Cake business.

 
Yes, making mistakes is part of life and it’s only by learning from those mistakes that we become better business owners, but knowing the common mistakes to avoid will make you more successful in the long run.
I remember when I first started and i baked a lovely 12 inch cake covered with buttercream roses. it took days to make and because i didn’t know how to price  properly, the customer only paid a very small amount and i was so angry with yourself.
Here are a few of the most common mistakes you should try to avoid as a Cake Business owner:
 

 #1: Not Knowing You Are A Legal Business Owner

Most of us started like this- you make a cake for a few friends and they like it, and tell you to go into business. So you give it a try, make a cake for someone and suddenly you’re in business. 
 
You have conducted your first business transaction. So you are no longer a hobby baker. The thing you have to realize is that the moment you charge for a cake, you’ve moved from hobby to professional. 
 
In most cases, selling your cakes means you’re already a legally registered business. Once you start collecting money for your cakes. The rules become different, and you need to think about things in a different way  – even if your cakes are not perfect or you only charged a few Naira for your cakes.
You have to conduct yourself more professionally, you need to have invoices, a dedicated bank account, email address, invoices and receipts, etc.
 

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#2: Working For Free

You need to charge adequately for your time and effort. Even if you are new in the cake business, my advice is to always know what your cakes are worth, and refuse to negotiate below a certain price.

Stop making cakes for free( I know it is usually family and friends that are guilty of this). You are a skilled professional so you should be paid a such. Not only should your costs be covered but also you should be making profit for every cake you sell.
If someone says you should bake a cake for free on the promise of future orders, Don’t do it. If it is for charity, you can decide to do it (maybe twice a year) but for anyone else, they should pay. Will they go to a doctor and tell them to treat them for free? You are providing a service, so you should be paid for the service you are rendering.
 

#3: Waiting For Customers To Just Appear

Customers do not just fall from the sky. You need to market and get on social media to advertise your cake business. Word of mouth is good and helps bring in customers, but you can’t always rely on that.
The only way you can get business is to market, market, market. Get your business cards and flyers out and go and distribute it to where your customers are. Do Facebook Ads, be active on social media, go to events and tell people about your business. 
If you are just home waiting, you will not get customers. You need to go out there and market.
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#4: Not Keeping Track Of Your Expenses

Now that you are in business, you should know the cost of being in business. Not only the cost of ingredients, but other things like your stationary, fuel and even phone credit. All these things should be accounted for so you can add them to the cost of your cake.
You are not working for free or using your own money to stay in business.
Every expense should be accounted for and you have to keep track of such monies so at the end of the day you will know if you are making a profit or loss. So having a separate business account and bookkeeping books are essential for your business.

#5: Living In A Cake Fantasy

Running a professional cake business, is not so easy. Many feel you will become a millionaire overnight just by baking cakes.
That is far from the truth.
 
The reality is that the cake baking and decorating plays a small part.
Not only will you be baking, but you will be doing marketing, social media, customer service, selling, ordering supplies, negotiating with customers and so on. Those business-related tasks are required in running your business so don’t ignore them. 

#6: Worrying About The Competition

As a cake business owner, you need to know your competition, like what they charge and what type of cakes they sell. Knowing this is information is vital because it helps you make decisions on how you can improve so that you can stand out from the crowd.
 
However, if you’re spending the time comparing yourself to the competition and complaining about other bakers is a complete waste of your time.
Spend that time improving your customer service, marketing your business, developing new products, and getting feedback from  new and existing customers. 

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#7: Not Knowing How To Set Prices

You should not just pull prices from the air. It is a calculated process.

It’s important to cost properly. The main reasons why costing properly is very important,

  1. is because if you do it well, you will make a profit in your business;
  2. You will be able to know where to reduce your costs and expenses;
  3. You will know how to give discounts and offers without making a loss.

When pricing your cakes, you should note the cost of ingredients, your profit, your labour, utility and sundry costs.

 
To know more about pricing register for the Pricing your cakes right to build a money making cake business.
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#8: Failing To Have A Business Plan

I know! I know! this can be a hassle, but it is worth doing. When you’ve started your new cake business try to take a break and write a business plan.  Know this can be quite boring especially when you not only have to bake, but market, sell and so on.
However, without a plan, you are unlikely to achieve long-term success. A business plan helps you plan your goals and tracks your progress. It provides a continuous frame of reference for your cake business, defining your goals, and making you accountable. So it is worth having one.
 
So really the Baking is the easy part and it becomes more difficult when you have to deal with the business part. But when you avoid the mistakes we discussed above, you will be on your way to having a successful business.
 
          ‘Remember you’re A Cake Business Owner, not just a Baker
 
What mistakes have you made while being a business owner and have you learnt what went wrong. Will love to hear about your experiences.

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

5 WAYS TO IMPROVE YOUR CAKE BUSINESS IN 2018

 

We all want this year to be better than last year. We dream of how our lives will be if we had more money, less bills, a bigger house, a car, less weight and so on.

So instead of dreaming, what are you going to do about it? What are you going to do differently this year to make your cake business better?

What practical steps are you going to do to achieve your dreams?

Well here is a plan for you:

  1. GET PLANNING

How can you make 2018 different for your Cake Business? 

If you haven’t taken the time to sit down and plan your goals for this year – NOW is the time to do it.

Think about what you want to achieve this 2018.
How much money do you want to make each month from your business?

How do you want your Cake Business to GROW this year?

What business courses are you going to take this year

What new equipment do you want to buy this year?
To successfully achieve a goal, you need to have an action plan

Knowing exactly what you want  this year, breaking these steps down into little tasks you can complete daily will ensure you will reach your goals. 

Don’t continue to go into this year without your plan. Write it down! Create a schedule of each task for each week.

What didn’t you do in 2017 that your regret now? What needs to change this year so you aren’t repeating next year?

How will your cake business be different this year so you are being a better business owner?

Don’t wait by the phone waiting for customers. Come up with a strategy for getting customers.

Use this month to create a personal development plan that will help you think of ways to make more money and attract clients for your business.

 

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  1. TAKE GOOD PHOTOS OF YOUR CAKES

Taking beautiful, high quality photos of your cakes should be as important as making a good quality cake. Your cakes being visually appealing will make more potential customers stay on your social media page.

You don’t have to own an expensive digital camera to take good photos. A smartphone can take good pictures.

Here are some tips to keep in mind when photographing your cakes:

  • Use natural light-– nothing beats it. It makes colours pop and whites true. 
  • Use a white background. Don’t put anything behind a cake that competes for your attention. Make the cake the thing you can’t takes your eyes off. A plain white wall is a great choice
  • Clear all the cutter from the table
  • Photograph your cake from lots of different angles.
  • Add props – flowers, macarons, sweets, a cup of coffee next to your cupcakes, even a hand reaching up to hold smaller cakes and cupcakes. These are all great ways you can add some drama or dynamic movement to your images and give your viewers the opportunity to connect with the image by imagining themselves in that situation.
  • Think of composition- Composition wise, each cake will be different – some have all the detail on the top, so shoot from above. Some sections you may want to show off are on the side, so a nice simple front on shot will be best.
  • Make sure the feeling of the cake shines through – ultimately every cake you create tells a story, just like a painting, a portrait or any work of art. Look at the images, and really make sure you are capturing the essence of the cake.

 

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  1. BE ON INSTAGRAM

Instagram is the fastest growing social media platform today with millions of users and as a cake business you should be on it.

But before you join, here are some tips to get started:.

  • Only post your best photos, meaning well styled, well lit and with no extra clutter in the background. It will determine whether someone will want to follow you or not. It’s the first thing they see when they visit your account so make the invitation to follow you as irresistible as possible.
  • Post pics of all the behind the scenes action when you are making a cake.
  • Make sure your Instagram handle is on all your marketing materials and social media platforms.
  • You can create a dedicated hashtag and use it on every post. For instance, when i post something I include the hashtag #bakingbusinessschool. So you too can create your own hashtag.
  • Use hashtags for each and every post. The more hashtags, the more reach you will have.
  • Use your bio link to drive traffic to your newest content.
  • Post something personal with write descriptive captions. I have found out that telling a personal story  generate engagement and sharing.
  • Use a call to action to tell people what you want them to do with your posts. Tell them to share for a chance to win a prize. Find clever ways to get people to share your content.
  • Find local influencers in your market and contact them for collaborations. This usually means offering free products in exchange for a shoutout to potentially tens of thousands or more local followers.

 

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  1. LIMIT YOUR SELECTION

 Make cakes you enjoy and it will show in your work. Being a maker of all cakes will just overwhelm you especially if you don’t have much help and are not skilled in all the cake techniques .There are some types of cakes I don’t like doing , for instance, wedding cakes. I don’t enjoy them and I probably wouldn’t give it my best, so I don’t offer them.

It it’s smarter and less labour intensive to maximize on your strengths instead of spending a lot of time doing amateurish work on something you do not enjoy.

What types of cakes do you enjoy doing? It is ok if fondant is not your strong point. You can be the buttercream cake queen or be a cupcake master.

Your energy is much better spent on using your good skills and making them excellent by taking on challenging work that you enjoy.

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  1. SORT YOUR FINANCES

You need to be on top of your finances to have a sustainable cake business. You need to establish a record keeping process if you want to succeed in your cake business. And these are the things you should start doing:

  • Have a Separate Bank Account for your Business.
  • Have a Business Plan for your Cake Business
  • Develop a Chart of Accounts for your Cake Business
  • Keep all your Business Invoices and Receipts
  • Keep Records of all your Business Income and Expenses
  • Keep a Ledger or Account book of expenses and update the ledger regularly
  • Review your Business Bookkeeping Accounting Entries

 

So please take these tips in mind and let’s make 2018 an awesome year for our businesses.

Would love to hear from you. What things are you going to do this 2018 to improve your businesses?


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.xx103

What Is Holding You Back?

Hi

I hope you had a fantastic Christmas, and looking towards the New Year.?

I had quite a good Christmas.

Sorry I didn’t send this blogpost on my usual scheduled Tuesday’s, but I was so tired. In case you didn’t know I hosted a few children baking classes in Lekki and Surulere and although I did enjoy it, it was very tiring being on my feet all day.

I also attended a few parties. I decided to make an effort, get dressed up wear high heels and get all glamed up and paint the town red,

But right now my whole body is paining me. I am not as young as before. LOL.

cake class 1    cake class 2

Cake Class Pictures

night out

 

Pictures from my Girls night out

Anyway, now that Christmas is over and we are looking forward to the New Year, I want you to think about what is holding you back from reaching your goals or full potential.

I’ve coached many of bakers on how they can have profitable cake businesses, get more customers, find their niche and so on.

But I find the biggest struggle most bakers face is their mindset.

Those are the thoughts that allow yourself to think  small. Maybe you were told not to dream big. Maybe you were told you weren’t worthy of success. And these things have created issues of self-image, self-worth, and self-confidence in you.

You might not even be aware that you have these negative thoughts.  I’ve known people who subconsciously self-sabotaged their business because of self-worth issues that were ingrained in them when they were young.

In order to think bigger, get stronger, and move faster in your business and life, you have got to deal with this mindset issue. And I want to help with that.

I want to help with one thing that is troubling you or is a challenge for you in your business.

Just send fill in your details in the form below and write down that one thing, that one challenge you have and I will email you with a solution. (please stick to the rules, I said one thing. If you write more than one question, I will not answer you).

 

Talk to you next week.

 

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes