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How To Find The Right Customers For Your Cake Business

Another week is upon us albeit a rainy one in my part of the world.

It was the first day of school for my kids and they were so excited to be starting a new class.

They woke up early, ready to wear their new school uniforms and couldn’t wait  to head to school with their new bags. Their excitement was certainly infectious.

Looking at them, I wonder why we adults get apprehensive or scared when we encounter a new thing. We get scared to start a business, to leave a job, to chase that customer or contact, to make that phone call or to take that course. So why can’t we be like little children and go with excitement for any new venture.

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Kids all ready for the new school year

 

 

 

 

 

So in today’s blogpost, I want to tackle a topic which is very dear to us Bakers and that is getting customers.

So how do we get customers? Well first we need to find the right customers.

Attracting the ‘right kinds of customers,’ does not happen by accident nor does it happen by just creating great looking and tasteful cakes and thinking that they will just come.

The way to get the kind of customers you want can be done by going through 3 steps:

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Step 1: figure out who these people are. 

You need to know in great detail the profile of your ideal clients.

 Your ideal clients are the people you want to order from you or to come to your shop.

So think about this.

Are these people  going to be women, mothers. professionals, people around your neighbourhood? How old are they? What kind of event are they usually planning? What type of cakes can they afford? What type and flavour of cake do they order? Where do they shop for their groceries? Do they throw parties often? You need to have a profile in your head of your customer.

And while you are doing this, you have be realistic with your expectations. Just because there is a ready market out there for a particular type of cake, does not mean that you should do those type of cakes.

If you hate doing wedding cakes, then your ideal client is not a bride. Similarly, if you’re a beginner and you’re building your skills up, your ideal client may not be a person who wants like complicated cake designs

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Step 2: Figure out how they might find you.

Think like your ideal customer. Think about where would they go to find out about your cake business?

What might they expect to find when they come across your website or shop? What do you think they would  be looking for on your website – would it be pricing information, your cake pictures or your contact info to make an order

Do some research on brands that are in a similar to yours (or where you want your business to be like in the future.) If the kind of people who buy from LV or cake shops like Cakes by Tosan are the clients you want to buy from you, go and look at how they attract clients. Where and how are they advertising,, what extra service do those companies offer?

Search and check out the website of the most expensive bakery you know  even if it’s not in Nigeria. What’s the overall look of their website? What does their packaging look like? A place like Shoprite advertises and prices entirely differently to Cakes by Tosan just like a gourmet cupcake shop would advertise differently to a chain bakery.

All of them manage to be in business so please do not think that your only choice is to be for rich people. 

 

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Step 3: Be that kind of business your customer wants  

Sometimes you may be asking yourself why , “Why do people think I make cheap cakes? I am not Shoprite. If this is so, then look at your business especially pictures of your cakes. If your cakes (while you thinking it looks nice) are photographed not very well or on a messy table, or the pictures are dark or, you don’t have a website.

I’m pretty sure successful cake companies do not do that. Suppose your ideal client is a bride with a lot of money to spend. She’s going to be looking at your business based on what your website looks like. She will be looking at your cakes photos , your reviews, and what customers you have worked with.

Still on brides, when she was coming for a consultation, did you give her samples of your cakes wrapped in plastic, or did you serve them to her on a lovely plate with some nice cutlery?

 If you gave her a sample box to take home, was it in those cheap plastic transparent containers or maybe you just put it in a nylon bag, or did you put it in a white box with a nice ribbon tied around it.

Another example is that if you make children’ cakes and your target market are mothers, did you have a box of books and toys for her kids to play with while you consulted with her? Do you provide free birthday candles with every cake?  Do you offer free delivery to save her the wahala of coming to pick it up? 

Your ideal customers do not just fall from the sky – they know to come there because you’ve told them to come to you, and they stay with you because you give them exactly what they want.

If you want to stop attracting cheap customers, stop acting like a cheap cake business.

So here is wishing you a lovely week. Make it a goal today to do something you have been avoiding so you can attract the right customers.


 

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me16Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Don’t Give Up – How to keep on going and never give up on your business goals and dreams

How many times do we feel like giving up?

If you do not want to admit it, well I will tell you. I do. Sometimes many times a month. I feel like giving up when I don’t get any orders, I feel like giving up when I see Facebook post of my colleagues talking about their successes. I feel like giving up when I am not making enough money to buy things for my kids or to pay some bills.

So do not feel you are alone in feeling this way.

Whether your goal is to further your career, succeed in love or marriage, become the ultimate cake queen, lose weight, or any other personal ambition, staying motivated and keeping your attention focused on your ultimate aspiration is critical.

Becoming distracted or letting failure derail your plans will never let you get what you want.

The only way to win is to keep on trying.

As basketball superstar Michael Jordan put it, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

In today’s blogpost, I want to give some tips to keep you on track so that you can continue to strive to achieve your cake business dream despite any setback, any failure, any distraction, and any mistake.

 

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Worst Case Scenario

At the start of the day, think about the absolute worst thing that could happen. How likely is it that things would get so bad? Probably not very. Remind yourself that even if the worst occurs, you have what it takes to overcome any situation, no matter how terrible.

It’s the Journey, Not the Destination

Living in the moment is the best source of motivation you will ever find. Enjoy the day to day experience of living your life, both when things are going well and when you are dealing with problems. It will give you a better appreciation of who you are and what you can contribute to the world around you. So when you are busying piping your 1000th rose, try and not think of it as a chore, but something that could catapult you to greatness.

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Procrastination Is Your Enemy

In the groundbreaking motivational guide “Success through a Positive Mental Attitude”,Napoleon Hill famously interjected “Do it now!” as a rallying cry for successful people. Never delay or procrastinate or your opportunities may be lost. Your time is the one thing you can never get back. Treat your time like it’s a valuable commodity.

Today Is All You Can Influence

Accomplishing long term goals is a moment by moment activity. You can’t change what has happened in the past, but you can influence what will happen in the future by focusing on achieving the goals you set for yourself each day. Do the very best you can with what you have to work with right now. If you do, the future will take care of itself.

 

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Be Inspired Passion

 People who don’t care, don’t succeed. Passion is one part emotion and one part commitment. If you have commitment but no passion, your work will be dull. If you have passion, but no commitment, your work will be undirected. But when the two come together and you bring real passion to what you do each day, there can be no stopping you.

Use Measurable Objectives

You can accomplish any goal by breaking it down into a series of smaller steps. Set a long-term goal for yourself, then create milestones to measure how close you are getting to achieving it each day, week and month. Mark your milestones down on a calendar and hang it somewhere that you will see it each day. Celebrate victories when you achieve your goals.

So I hope I have provided you some tips designed to motivate you to never give up on your dreams and ambition.

The truth is that nobody can motivate anybody to do anything. You need to inspire and motivate yourself most times.

The  techniques described here can all be boiled down to 3 keys to successful living:

  • Being willing to leave your comfort zone
  • Not being afraid to make mistakes
  • Not indulging in self-limiting thinking

As with all things in life, mistakes are going to happen. You can prepare as much as possible, but the unexpected will always occur sooner or later.

Successful people don’t let setbacks and obstacles stop them from moving toward their ultimate goals.

Instead, they continually commit themselves to happiness and positive thinking, no matter what happens.

By keeping your eye on the prize and daring to dream big, you can achieve anything you want in life.

Good luck!

I am rooting for you 🙂 


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Join our 8 day marketing challenge at if any of these applies to you:

• you don’t know how to start promoting your cakes
• You’re a baker, not a marketer, sales person, blogger, social media manager or accountant.
• You do not have much money
• You want to advertise but don’t know where (or when) is the best time? 
• You really need more cake orders and looking for ideas on how to make more people know about your cake business.

If Yes, join our 8 days Marketing challenge here: 

 


 

me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.