I did a post on this topic some time back. You can read it here. But I still get a lot of emails from bakers asking how they are able to create a niche for themselves. So that is why i decided to revisit and expand this post and add some more tips on how you can make your cake business stand out from the numerous bakers out there.
1. Know your Brand
A strong brand will help your customers remember you. Branding is not just about your logo or the colours you use or how your website is, it also translates to how you treat your customers and how you portray your business.
2 Give great customer service always
They say in Nigeria, we don’t know about customers service. How may times have you been to an eatry or a supermarket and the workers don’t smile and if you ask for their help, it is like you are disturbing them.
So be an exception to the rule. No matter how you feel, give great customer service. Answer your work phone with a smile, listen to the customers. Yes, you will come across some customers that are demanding, or even rude. But, ultimately, the relationship you have with your customers is what’s going to keep them coming back for more.
So go the extra mile for your customers. They are paying you after all.
3. Create a Niche for yourself
Think about where you position yourself in the industry. Are you good at making novelty cakes, or wedding cakes or fat free cakes. Do you only use a special type of ingredient that makes your cakes so scrumptious? Think about something that makes you unique form others and use that feature to market your business. Think about what you want to be known for? For example, you could be known for making awesome cupcakes and call yourself the Cupcake Queen.
4. Make them an offer they cannot refuse
Make an offer to our customers that will make them come back for more. You could do a special deal on pastries, cupcakes or a special discount for birthday cakes.
5. Offer something of value
It is worth offering something extra to your customers. It does not have to cost you a lot of money to do this. You can just simply give existing customers a discount off their next order, or maybe give them free delivery or you can give a free birthday card with every birthday cake? Little things like this will can ensure that your customers keep coming back to order from you again.
6. Have Social media skills
Your business needs to be online. Use your website and social media to your advantage. Engage with your customers on social media.
If you aren’t confident with on how you can market effectively using social media – fear not! Join the waiting list here to be part of a Course to teach you how to market, price, plan and sell your cakes.
7. Market what makes you different
Whatever makes you unique of different from the others, don’t just keep it to yourself. Shout it loud. Tell this to all you potential and existing customers. The only way you can stand out from the crowd is telling your customers so.
8. Try something different
Why don’t you be different from the norm. Expand your product line and do different type of cake designs. Do something that is totally different from what is out there. And when you do market it superbly on social media.
9. Enter cake competitions
This is a great exposure for your brand, and you don’t have to win. Just need to enter. When you enter cake competitions, there is always press and you can take pictures for your website. So this will show people that you are a serious cake business owner and your brand can sky rocket. It will also help you to improve your networking and presentation skills.
If you are struggling with getting customers for their cakes, I have designed an online course that will solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.
I know selling your cakes is a major struggle for most bakers, so this November I will be launching an Online Course that will show you how to sell your cakes so that at least you can earn some money for Christmas.
If you think you will be interested in this Course, when it comes out, just enrol below, and you will be put on the waiting list, so you will be informed before anyone else when the Course is launched.
Also by enroling, you will also get a free gift which is a free resource guide on hoe to price your cakes and cupcakes.
Just click on this link here to be on the waiting list or just register for the Free pricing Guide below.
Here is the link again:
Will love to hear from you, just comment below with your cake business question and will be happy to help.
Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.
I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.
In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.
I have helped over 50 bakers through my online course ‘A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.
I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.
If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes