promotion

Why am I not making money in my cake business?

Have you ever asked yourself this question. Why am i not making money in this my cake business.

Okay you have finally taken the push and have started your cake business, maybe part or full time. You are passionate about baking.

You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money

You are selling cakes that people do not want to buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

How to make money in your cake business

Not realizing you are in business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

How to make money in your cake business

Not keeping track of expenses

You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff. A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch.

Waiting for customers to just miraculously appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky.

I have a Marketing Course that can help. Here are the details.

How to make money in your cake business

You Discount and negotiate too much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

How to make money in your cake businessy

You are not confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town.

You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

How to make money in your cake business

You are a Jack of all trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer. 

You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

There are a lot of reasons you might not be making money, and my question is always this:

“What are you going to do about it?”

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

Let me help you make money in your business. 

Take a look at our Online Courses and choose one that is right for you.

If you are not sure what course to choose, just contact me at cakelady@bakingbusinessschool.com.ng and tell me your challenges and I will recommend the right course for you.


Rotimicakelady, Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.


Baking Business School, Marketing, Cake Business coach, How to make money in your cake business

Start an Online Course  See our Free Resource Library      Read our Blog

Register for a Mini Course         Start your Cake Business Today

Baking Business School is available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

Vimeo

https://vimeo.com/bakingbusinessschool/

5 Christmas Promotional Ideas to Get Customers to buy from you

Christmas is one of the most popular Holidays of the year and it can be a profitable holiday for most cake business owners. I mean Christmas is all about giving and one of the most popular gifts to give people is a cake. It could be a fruit cake or iced cookies or cupcakes.

However, we all know that the cake industry has fierce competition, so for you to succeed it requires creative marketing and sales promotions to get customers to order from you.

So that is why I want you from now to focus on effective promotional strategies to increase the number of your Christmas orders.

If you cannot think of any, here are some Christmas promotional ideas to entice customers to buy from you.

 

Box, Gift, Present, Xmas, Celebrate

  1. Have a 12 days of Christmas Deal

Use this classic Christmas concept to develop a marketing campaign for your business in the course of 12 days in December. What do I mean?

Offer your customers, email subscribers, social media followers a different special deal for the 12 days leading up to Christmas. 

This series will have your potential customers coming back each day to see what you have on offer.

If your customer knows you have a new surprise for them every day , they are much more likely to read your emails or texts. 

You can create any kind of deal. For example:

Day 1- Get 6 cupcakes for just N500

Day 2- Order a cake from us today and you don’t have to pay for delivery

Day 3- Get 20% off for this delicious Fruit cake

And so on

So for 12 days only, you are offering special deals daily.

This will create excitement and urgency amongst all of your customers or visitors to your website or social media page.

With each daily post, support your deal with an interesting story and a very colourful nice picture.

You can go to pixabay.com to get nice pictures.

 

b-015 ~totcupcakes~

  1. Create Christmas Gift bundles

This is a season of hampers. So why can’t you take advantage of that. Offer your customers, followers a cake hamper. This is not very common so why don’t you start a trend.

Instead of the usual hampers which we see around, create a hamper of your sweet treats. You can include mini cakes, muffins, pastries, gingerbread men, cookies and cupcakes in a nicely decorated hamper.

Just go to Google or Pinterest to get ideas.

Post a nice picture. Do a write up of about 3-4 selection of different products inside and promote, promote, promote.

 

Gift, Christmas, Surprise, Packed

  1. Have a fun prize giveaway

In this day and age you need to be on social media. That is the fastest way to get new customers. Christmas is a fun time. Parties are happening every day, people are thinking of gifts, people are more willing to spend money during this period. However, people don’t like it if all you shout about is buy buy buy.

You can build more connection and interaction with your customers by giving back. Christmas is all about giving, so do something nice for your customers this period.

One fun thing you can do is to prize giveaway

On your social media accounts post a new photo every day until say Christmas eve offering customers or your followers the chance to win a new prize daily.

You can say they should post a picture of what Christmas means to them.   So your followers will have to post a picture of their own and tag it using a hashtag (you can create your own company hashtag, e.g. #bosecakesand bakes) for the chance to win the prize of the day.

The genius of this is that the more people posting pictures on your pages using your company’s hashtags, the more likely your posts will be trending and more people will see them.

This translates to more engagement and followers on your pages.

 

Christmas Dinner, Christmas Table

  1. Have a Christmas party

To get more people to know and follow you on social media is by posting videos.

But why don’t you go a step further and have a party live on Facebook or Instagram.

Send an invite to all your friends, members, followers on all your social media handles telling them they are specially invited to a Christmas party of your Company. They do not have to leave their house. All they need to have is their phone.

Of course this will generate interest and curiosity. What sort of party can you have without you having to be there?

Once you have sent an invite and have chosen the date for your ‘party’.

Start to think of things you can do to talk about when you go live. You can talk about how to throw a xmas party or how to set a xmas table or how to bake a xmas cake. Make your surroundings as fun as you can be. You can hang some balloons, blow some party poppers, have some champagne glasses.

It is a party after all.

 

Christmas Table, Christmas Dinner

 

  1. Present them with an offer that they cannot refuse

If something is scarce, you tend to want it more right? It’s how our brain works. So why don’t you use scarcity as a marketing strategy this Christmas season.

You can say you are releasing this limited edition Gift vouchers which entitles someone to having a free cake on their birthday. And it is only eligible to those customers that make or book an order from now.

This is a great strategy as it will entice people to order from you knowing that they will get a free cake delivered to them for free on their birthday.

But be warned do not run this sort of offer for a long time. You do not want to be stuck with someone that just buys N2,000 worth of stuff and then you are obligated to give that person a cake. You can run this offer depending on you between 2- 5 days.

 

So those are five things you can start doing this Christmas season.

The thing about these ideas is to continually keep your customers engaged everyday this season. Let them look forward to reading your posts. Make them as funny or interesting as possible. Once a customer knows,  likes and trusts you, you have a customer for life.

Good luck and have a very Merry and Money Making Christmas season.


 

We are available on a number of social media platforms where you will find educative content, videos, audios and other resources to help you in your cake business.

So please check them out and don’t forget to follow, subscribe and engage with us on all the baking Business School accounts.

 

Facebook Group

https://web.facebook.com/groups/Bakingbusinessschool

Facebook Page

https://web.facebook.com/bakingbusinessschool

Facebook Messenger

https://m.me/bakingbusinessschool

Instagram

https://www.instagram.com/cakebusinessowners/

Twitter

https://twitter.com/rotimicakelady

YouTube

https://www.youtube.com/channel/UC8v3CNQF8BOI6xVfrZqDQoQ

Linkedin

https://www.linkedin.com/in/rotimicakelady-leigh-586b8611/

Podcast

https://soundcloud.com/rotimicakelady

Vimeo

https://vimeo.com/bakingbusinessschool/


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.