setting up a cake business

7 Tips For Starting Your Successful Cake Business

 

Here are some of the key Tips I would recommend:

 Tip 1: GET CAKE TRAINED

If you really want to build your cake business, then you need to take your cake business seriously so that it can be a major source of your income. You will need to educate yourself and get trained. I sometimes find that hobby cake makers may be very good at baking but their cake decorating may not be the best.  

I always recommend you take a course or attend a few trainings on cake decorating and sugarcraft. There are loads of cake training in Lagos, just do an internet search on them.

Getting a cake decoration certification can also boost your personal brand. You may think you are good and you may be right, but there is nothing wrong in adding to your cake skills. Once trained, Practice, Practice, Practice. Keep pushing yourself and continue learning new skills.

The best people to test your cakes on are family and friends who are also very good at spreading the word about your new cake business.

 

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 Tip 2: FIND AND DEVELOP A NICHE

Pick which cakes you want to focus on, whether it is cupcakes,children’s cake, wedding cakes, desserts or something else.

Having a niche can help you develop your cake company’s brand and even choose the right name to stand out from other cake businesses. Think about what makes you different from other cake businesses. Is there something that you can do that others do not?

Think about it.

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 Tip 3: PRICING

Pricing your cakes can be one of the hardest things when running a cake business. The most important things is to work out your pricing structure. It needs to be realistic and take into account your time. There are so many methods to pricing your products that you may get confused.

One quick and very simple way is to calculate the price for your cake is to add up the cost of ingredients then add about 30-50% to it, so this will cover your labour, indirect costs and some other things you forgot to include, or you could do some research and see what others are charging and then your price will be at the middle range.

Please please please, try and do not undercharge your cakes.

Also it is essential to research the industry and your market. This will help towards your pricing too.

I will be launching my pricing Course this October, so keep on reading my blog, so you don’t miss out on this Course.

 TIP 4: REGISTER YOUR CAKE BUSINESS

If you are serious to taking your cake business to the top. The next step is to make it legal and register your cake business name with the Corporate Affairs Commission. Just because you have been operating under a particular name for some time and people know you under a name which has not been registered, that does not confer legal ownership of such business name on you.

Once registered, it’s a good idea to have a corporate account for your cake business and also register your business with the tax authorities so you can get a tax identification number.

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TIP 5: BUILD A WEBSITE

Having a website is the key to marketing your business and it’s the simplest place for your potential customers to see pictures of your cakes.

If you’re not sure how to set one up, do an internet search on creating a website where you will find lots of easy templates.

If you need help setting up a website, here is a link on how to an create your own WordPress website.

 TIP 6: MARKETING

Once you’re up and running, marketing is one of the most important things to get your cake business out there. For example, Business cards, fliers, word of mouth, a portfolio of your work to show to prospective clients, and contacting local and national press are all low-cost ways of advertising about your brilliant cakes.

The use of social media is It’s a great way of spreading the word about your business. Twitter, Instagram. Pinterest  and Facebook are free and easy-to-use marketing tools.

If you need help on how to market your cakes, take a look at this Marketing Course.

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 TIP 7: KNOW WHAT CAKES AND FLAVOURS YOU WILL BE SELLING

So now you have done the above, start testing out some recipes and once you have picked the few you like, stick to it. One of the reason people buy your cakes is for the taste and you don’t want to be experiencing a different taste anytime they buy your cakes. So be consistent with the recipe you use.

And that is it. Did you find this article useful, Please leave a comment below (would love to hear from you) or if have any questions. I am here to help.

 

5 things you should know before Starting a Cake Business from Home

 

Not only will you have to deal with baking, but there is a lot of administrative work that you will have to deal with too. Frankly an average one man cakepreneur spends about 70% behind the the laptop, shopping for ingredients, drawing designs, talking to customers, marketing, and only 30% actually making cakes.

 Here are my top 5 things  you should know before starting a cake business from home:

 1. Your Kitchen/ Cake Work Area

 Your kitchen or cake area doesn’t have to be perfect, but it does have a certain level of standard. One of the most important things you should do before embarking on your new career is to ensure that your cake work area is clean. In other countries, there are usually kitchen health inspections embarked by the local council who will give you a rating score before you can start a business, but I don’t think we have anything like that in Nigeria. But nevertheless you should ensure that you maintain a high standard of cleanliness. Your reputation depends on this and most importantly it ensures the safety of your future customers.

 2. Registration

 If you are just baking occasionally for a few family and friends and don’t charge for your cakes or maybe you just charge just for the cost of the ingredients. This is just a hobby in the eye of the law. If, however, it is done regularly and even a small profit is made, you are considered a business and by this point a lot of things should happen. Namely, you will have to register your business with the Corporate Affairs Commission to make it legal, file financials at the end of the year and also since you are now making money you must declare your income with the tax authorities.

3. How Much Should I Charge?

 One thing you may have to realize in starting a cake business is that it may be a slow process before you make any substantial money to enable it be your full time career.  This may sound a bit depressing but it’s worth knowing what you are getting into. One of the main reasons for this is not charging enough for my cakes (You can read more about this in my article here) and nor having a business plan in place.

It may be butter and sugar but you need to treat it with the same respect as you do any other business. It’s a fun hobby but when it comes to turning it into a business there’s so much more you need to think about than just figurines. 

 

4. Show them whose boss

When you calculate how much you want to charge, it won’t be in everyone’s budget – and that’s fine. You will get customers that compare your hours of work to a a commercial brand but you cannot take it to heart. I know its hard because you may feel it’s a reflection on you and your work but it isn’t. There will be customers who ask you to make a 3 tiered cake with handmade models for the next day. Me and you know that is impossible but to a customer they may say that ‘it is just cake’. You will have to let them down gently and say no. You have to learn how to say No. Believe me this will prevent a lot of frustration as you could end up with taking up so much orders because you are afraid to turn a customer down.

This is your business. You have to put you and your family first and don’t let negative comments get to you or bring you down. We’ve all had them, you need to keep your head up and rise above it.

 

5. Life of a Cake business owner

I think the most important thing to know before starting a cake business from home, is that when you do, you will have one of the best jobs in the world. You are part of so many special occasions, you make so many people smile, your decorating skills and bakes will bring joy to many people, and that is really something to be proud of. There will be long days and even longer nights and you will see that you will need a bigger storage space to keep all your new cake equipment. You will see yourself going to cake shops and the markets to buy that one cutter.

 Being a cake business owner is it really is an great job and is one that I am sure you will enjoy.

 Just know that your worst day as a cake decorator and running your own cake business may be better than the best day in your previous job.


 


 

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5 Mistakes Made by Bakers In Marketing Their Business

 

So here goes:

 

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Mistake 1- Not following up with customers and potential clients

Following up with customers after they have ordered from you will guarantee you repeat orders and perhaps recommendations. Remember, getting repeat business from customers is important to growing and staying in business.

Try and always keep in touch with your customers and try and contact them at least once a month or more if you want. You could do this through monthly email newsletters or by SMS. This way, they are more likely to remember you and tell their friends about you.

So to do this, you need to maintain a data base of your customers such as their email address, birthdays, the type of cake they ordered,  phone number, etc. With this information, you will know how to communicate effectively with your customers.

 

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Mistake 2- Ignoring customers around you

Prospective customers are all around you; in your compound, your kids school, the salon you go to. So get involved and familarise yourself with your local area and network your cake business to them.

To succeed in your cake business, you need to expose yourself and network. People need to know about you so that they can remember you when they need to order a cake.

Many bakers are introverts and would rather be in the background decorating their cakes while someone else sells their cakes. That will be great if you are a big company and can hire staff to do your marketing for you. But most likely you are a one woman business, so you need to expose yourself enough to generate a sustained flow of customers and cake orders.

Don’t be shy, make sure you get out there and tell everybody you meet about your business.

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Mistake 3- Failing to monitor the success or failure of your marketing strategy

Whatever marketing strategy you do, you must monitor it from time to time. If you are not seeing any results, that is, you are not getting any additional orders then you must try another strategy. 

Your marketing efforts should bring you a reasonable return on your investment. You cannot be spending money on marketing s strategy if it doesn’t lead to sales.

So every few months, reflect on your marketing strategies and find out what works and what doesn’t and think of new ways to attract new customers to your business.

 

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Mistake 4- Misuse of your Social Media 

Social media marketing is a must-have for your cake business. However, starting a Facebook page and posting a few posts are not enough.

Social media is a marketing tool and should be used with a strategy in mind, if not it can actually harm your business.

First, understand how to use social media effectively, and then, create a social media marketing plan. Use your market research to know where your customers are online and create a presence there and communicate relevant, helpful information to them.

Another big mistake that Bakers make is join all the Facebook Bakery groups and be gisting with other bakers. 

Yes this may be all well and good, but being in those groups will not attract any customers.

So instead of joining various cake groups, join groups whose members are your target customers such as groups where mothers are gathered, wedding planners groups etc and build relationships with the admins in the groups so they can give positive recommendations, answer their questions, tell them about your cakes which could lead to more customers.

 

Mistake 5- Not having a Website 

A website is an absolute must for your cake business. I cannot stress it enough. Your website doesn’t have to be complicated. A website will enable people to view your cakes and also get the information needed to make an order or to contact you. 

Finally, I hope the knowledge of these common mistakes will help you to review your marketing strategy for your cake business and help you make the necessary changes to guarantee your success and more cake orders.

Please leave a comment below if you found this article useful or have any questions. I am here to help.

Till next week.


 You might also want to have a look at this awesome Course calledThe Ultimate Guide to Marketing your Cake Business’ – This Course is ideal and will give you a boost forward to get your business back on track if you have been having low sales.

So are you ready to finally start making serious money in your cake business, so that you can get more orders!

 

 

                             THEN REGISTER HERE

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(Just fill in your details below and  we shall email you with details of the Course or just click on this Link)

 

 


 

 

me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Is it possible to make money selling cakes?

The Simple answer is YES. It is possible for you to start earning thousands of Naira in monthly revenue selling cakes.

 

Dear Caker,

Think about this.

 When you first started your cake business, what did you think it would be like?

  • making money from baking cakes all day long

  • I will be able to quit my 9-5 job;

  • I don’t have to be waking up early each morning, going through traffic and being in a job that I hate;

  • I will finally be able to spend more time with my children;

  • I can work from home;

  • I will be financially independent;

  • I don’t have to depend on my spouse or relations for money;

  • I can finally contribute financially to the household.

But once you made my decision, you soon realized that this cake business thing is a lot harder than you thought. It’s not a small thing at all.

 You started dealing with such things like:

  • Where are these customers?

  • I am not making any money

  • Why do I people don’t like paying for my cakes?

  • How do I price my cakes?

  • Ingredients are expensive so how and when should i increase my price?
  • How come Iyabo cake business is doing much better than me and i started before her?

  • Why am I not making any profit?

In fact you are just tired and fed up and feel like giving up and maybe going to find a job. At least i will be getting a salary each month.

But you know deep down that is not what you want really.

 Let me tell you a true story:

 When became a single mum, i know i had to make serious changes in my life. Even though I had a fairly good job, I realized that my humble salary was not enough to take care of me and my children needs.

 I had always had a passion for baking, so I decided to start selling cakes. My friends for a long time used to tell me that I should go into business selling cakes but I lacked the confidence to do it. When my children demands increased, it dawned on me that I needed a side hustle to supplement my income. I thought it would be a breeze selling cakes to the public. How wrong I was. I really struggled to make any sales. Even my friends hardly patronized me.

 I knew my cakes were good and of good quality, but still people were not buying. I felt like giving up and didn’t know how to market my cakes to make enough sales where I would be able to make serious money to enable me quit my 9-5 job and have more time to spend with my kids.

 I knew I needed a change, so I spent many a sleepless nights learning how to market my cake business to the right target .I experimented on different strategies and applied it to my business and knew what gave me optimum results and what didn’t.

 Almost a month later, I started getting results. My fellowship and orders started increasing steadily. I even had to enlist the help of some of my family members to help me with my orders. I  get hits on my website- Three Sisters Cake & Pie Company from other countries. I was also getting a lot of inquiries from my subscribers to give them advice on running a cake business. In fact I was becoming quite an expert in my field. And the best part in all of this is that I now have a steady stream of income coming in each month.

 So you may be asking what is the magical solution?

 The Baking Business School Courses are the magical solution you have been looking for!

 I help bakers and cake business owners through online courses have a super successful and profitable cake business in Nigeria

      Register for one of our Courses today


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Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. 

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. 

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.


Need some help with your Pricing? Register for the Pricing your Cakes for Profit Course.

How to price your Cakes for profit

Part guesswork, part experience, part number crunching – how ever you look at it, determining your cake price can be quite a difficult task.

Cake pricing or how much to charge for your cakes can be the most challenging and intimidating question to most beginners in the cake decorating world today.

Unfortunately there are many factors to consider.

But I am going to break it down to just 7 factors that will help you price your cakes in a way that will make you and your customers happy.

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  1. LOCATION…LOCATION…LOCATION…

Where you live and where you bake will be the most important factor to consider when looking at pricing. If you live in Lekki, your pricing will be very different than if you live in Gbadagry.

Researching your local market is the best starting point to figure out pricing. Call other custom bakers and find out what they are charging. If they are successful and are charging a lot more than you were planning to charge, you need to raise your prices.

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  1. DO NOT UNDERCUT YOUR COMPETITORS

When you are starting a company, you are telling friends, family and clients that you believe you are good enough to open a business.

You may not feel like you are good enough, but pricing your cakes low hurts yourself because you will be working a lot of hours, and not make any money, and you can become known as the CHEAP cake lady.

Undercutting your competitors also hurts them and the cake industry in your area. Bringing prices down in your area can take business away from other companies and cause them to loose income, which can have many unwanted consequences.

Lower prices at the beginning can also make it very hard to raise prices once you have a strong customer base.

They will not want to pay the higher prices and will find the next new decorator to take your place. You want to attract loyal customers that see the quality of work you do and are willing to pay for it.

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  1. KNOW YOUR COSTS

This is a big one! You have to figure out your costs. You will need to calculate what you actually spent or will spend on making a cake.

Here is a list to consider as you calculate your costs

  • Overhead: rent, utilities, business cards, posters, office supplies, computer
  • Bakery equipment and supplies: mixer, oven, tables, cooling racks, pans, bowls, food coloring, luster dusts, fondant, tools, boxes, cake stands, cake boards, dowels
  • Ingredients: flour, sugar, butter, eggs, baking powder, chocolate, vanilla and other specialty ingredients
  • Delivery: petrol, wear and tear on your car, your time
  • Time: You need to make sure you get compensated for your time. Set an hourly rate for yourself and charge accordingly.

 

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  1. DO NOT COMPETE WITH SUPERMARKET &FAST FOOD STORE PRICES

When pricing a cake, never try to compete with them. Those cakes were flash-frozen months ago and decorated as fast as possible with buckets of premade icing.

You need to target the customers that are loyal and will come back for great tasting, quality cakes. If you want to know if your prices are too low, compare your prices with the supermarket. If you are close, raise your prices.

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  1. IT’S JUST A CAKE…NO IT’S NOT!

This is something you may hear from customers, or you may have even said it yourself. When a couple gets married/ there is always a picture of the bride and groom cutting the wedding cake. When people go to a wedding, what do they talk about? The dress and the wedding cake!

A wedding cake or a birthday cake is the centerpiece of that event.

Custom cakes are not just cakes. They are works of art that are central to the celebration.

Also, from the business aspect, your cakes are not just a cake you throw in the oven and hope it comes out right. Your cakes are tried and true recipes, icing, cake boards, dowels, fondant, decorating tools, days of work preparing decorations, planning, sketching, designing, and working with the client, then you deliver the cake and make sure it is perfect before walking away.

 

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  1. DO I PRICE BY THE SERVING (by the number of people the cake can serve) OR BY THE CAKE?

Once you have run your numbers and you know the costs involved, this is usually the next question.

They want to be able to compare prices and feel that they have a basic idea of what they can expect as far as pricing is concerned.

Here are 2 things to consider when setting your prices:

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Have a Minimum Price Point

Make it very apparent that your cakes start at a certain price point, such as, “Fondant cakes start at N100.00 per serving” or at N4,000 or “Wedding cakes start at N65,000,” then add that the prices go up depending on the design and size.

This can save you and your customer time. They will walk away if they know the minimum price is too high. You don’t want to spend time emailing and meeting with a customer only to find out they were expecting a three-tier wedding cake for N20,000.

You may have customers that tell you your prices are just too high, but do not lower your prices! You wouldn’t go to a supermarket and tell them their prices are just too high and ask them to give you a discount.

You should not try to make every person that contacts you happy. Stick to your pricing and if they choose to go somewhere else, they may not be the right kind of customer for you.

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Pricing specialty cakes

Specialty cakes and carved cakes require a lot more time for designing, structuring and decorating. This is a great time to price by the design.

Be realistic about the time required and price it accordingly. Just because a customer only wants to serve 10 people does not mean it will take you less time than a cake to serve 30 people.

Be honest with your customers, tell them these cakes take much longer than other cakes, and are priced based on the design not on the number of servings.

 

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  1. YOUR TIME IS WORTH MONEY

Make sure you give yourself credit and include the hours you worked on your cakes. Your prices may seem high to you, but if your research shows that your market will sustain your prices, go for it.

Your time is valuable, so set an hourly rate and stick with it. You have a great talent and should not be making less than minimum wage because you are building your portfolio or because you are just starting out.

Before i go let me introduce you to this awesome E-Course.

                           n5

Are you ready to finally start making serious money in your cake business, so that you can get more orders

                                         THEN REGISTER HERE

                                                   (Just fill in your details below)

How to deal with Your Customers if they Complain about your Cakes

Top 5 Mistakes New Cake Business Owners Make

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When I was complying materials for the Baking Business School. I observed some common mistakes made by new cake business owners. It’s one thing to be a skilled cake decorator, but it’s something quite different to be the owner of a successful cake business.

 
Making mistakes is part of life and it’s only by learning from those mistakes that we become better business owners. Having a cake business is about figuring things out as you go along, but knowing the common mistakes new baking business owners make is a good way to avoid them entirely.
 
                    ‘Remember you’re A Cake Business Owner, not a Cake Decorator
 
To thrive in the cake business world, you have to be a good marketer and be business-minded.
 
Here are a few of the most common mistakes in staring a cake business that you should try to avoid.
 

 #1: Undercharging For Your Time and Talent

Most of us started like this- you make a cake for a friend and suddenly everyone is telling you to go into business because your cakes are great. Then a friend asks you to make a cake for her child, gives you money and suddenly you’re in business. You have just conducted your first business transaction. Yay!
 
The thing you have to realize is that the moment you charge for a cake, you’ve moved from amateur to professional. This shift requires a change in thinking, especially when it comes to how you view the value of your time.
 
In most cases, selling your cakes means you’ve already made an investment in becoming a legally registered business. All that is needed is a simple change in perspective: from amateur to serious business. The rules are entirely different, and you need to think about things in a different way  – even if your cakes are not perfect and you only charged a few Naira for the cake.
 
If you are serious about your cake business and it’s not just “a side hustle”, you must think seriously about the cost of keeping your business open. With this change in perspective and a realistic valuation of your time, you can calculate accurate prices that reflect your work, effort and skills.
 

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#2: Working For Free

Even if you are new in the cake business, my advice is to always know what your cakes are worth, and refuse to negotiate below a certain price.

Making a cake for free in the hope of future orders means you won’t be in business for very long. If someone asks you to bake a cake for a very low price saying that your sacrifice will lead to more highly-paid opportunities in the future. Don’t do it! This is an insult to any baker and does a lot of damage to your business and the cake industry at large. You risk being known as a cheap cake maker who will negotiate at any price.

#3: Waiting for cake customers to just appear

 You’ve got the business cards, the cake equipment, the website and the logo, but no cake orders are coming in. New cake business owners forget that it’s not enough just to be a great baker; you’ve got to go out there and get customers. You need to market and get on social media to advertise your cake business. Word of mouth is good and helps bring in customers, but you can’t always rely on that.

#4: Not keeping track of your expenses

While you were still an amateur baker you never thought that such things as your cake equipment and ingredients were ‘expenses’. When you start selling your cakes as soon as you start, you should start keeping track of what you’re spending.
 
So keep track of the items you’re buying and note your expenses even if it’s just in a notebook and also keep your receipts. This exercise helps to keep a business mindset.

#5: Living in a Dream Fantasy

Running a professional cake business, is not so easy. Most cake business owners feel u will become a millionaire overnight just by baking cakes.
 
The reality is that the cake baking and decorating is only a small part of your business efforts.  The rest is selling, accounting, marketing, social media, customer service, ordering supplies, negotiating with customers and so on. Those business-related tasks are required in running your business so don’t ignore them. However, the good news  is that now when you’re doing those tasks, you’re and investing in your future cake business long-term success.
 

Other Business Mistakes worth noting include:

Worrying about the competition

As a new cake business owner, you need to know your competition, like what they charge and what products they sell. Knowing this is information is vital because it helps you make decisions.
 
However, if you’re spending the time comparing yourself to the competition online, complaining about other bakers doing better than you is a complete waste of your time. Spend that time marketing your business, developing new products, and surveying new and existing customers. Remember this is a business and you are doing this to make money doing what you love.

Setting Prices Without Knowing your total Cost of Goods Sold

Pricing is not discretionary. It is a calculated process. Costs includes all the direct costs necessary for making a sale such as ingredients, but not fixed costs such as internet, telephone, rent etc.
 
Take note that you should also include your time in calculating your costs. Your time is your most valuable asset and you need to charge for it.
Having determined the cost for any cake you sell, its good practice to mark that up at least 3 times or 50% to give a final retail price. Try and resist the temptation to reduce your prices for fear of not being able to make a sale.
 
To know more about pricing with pricing guides.  Register for the Start Your Cake Business in 7 days free Mini Course..
 

Failing to have Business Plan

I know! I know! this can be a hassle, but it is worth doing. When you’ve started your new cake business try to take a break and write a business plan.  Know this can be quite boring especially when you not only have to bake, but market, sell and so on. However, without a plan, you are unlikely to achieve long-term success. A business plan helps you plan your goals and tracks your progress.
 
It provides a continuous frame of reference for your cake business, defining your goals, and making you accountable.
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In conclusion, in the cake business, the easy part is the baking and decorating but the tricky part comes once you are actually in the business. Staying in business, and being successful at it, is most challenging thing you may have to face.
 
If you remember one thing, is that, this is your cake business and is not just about the baking, it’s about the business side of it too.
Happy Caking.
Talk to you next week.
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RotimiCakeLady

How To Make Money- Calling All Home Bakers: How to Earn Money Selling Your Cakes over the Xmas Holidays

 

 

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Do people love your cakes and cupcakes? Do you hear comments that your cakes are awesome and that you should go into business?

If so, it might be time to start a home baking business on the side. In today’s day and age, most people would rather order their cake from a cake shop than from a supermarket and no one has time to make a cake either.

For home bakers, this is a golden opportunity to earn some extra cash.

 How to Get Started Selling Home-Baked Goods

There’s one thing home bakers should keep in mind that cannot be emphasized: the power of word-of-mouth.

Be sure to bake delicious products, give excellent customer service and tell everyone you know that you’re now selling cakes.

To help you get started with this side hustle, here are 5 tips for getting your new side hustle off the ground:

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  1. Share Photos on Facebook

Most Cakers say that when they started posting their cakes on Facebook their business “really started taking off.”

There are a lot of home based cake businesses who had thriving side businesses because of this so that they can run a business and still be able to be at home to raise their children.

  1. Create a Signature Item

A signature item (especially if it’s holiday-themed) will establish you in the minds of your customers so they know in advance who to contact when they want that special something.”

  1. Hand Out Business Cards

Even if your doors aren’t officially open yet, get some business cards printed up.

They are the best way to get your name out there. So no matter where you are, market yourself. Hand out your cards to everybody  at the supermarket, your kids schools, at the mall — to anybody that will listen.

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  1. Network With Other Bakers

Know of any other home bakers in your area? Look at them as friends, not competitors. You can meet other bakers through Facebook and other networking events. If you are friends and one of them is too busy to take an order, you may get a referral from them.

  1. Pass Out Samples of your cakes

One thing is clear: Everyone loves free cake. So why not show off your baking skills by sharing free samples with potential customers?

You can drop off samples at places you have contacts, such as your, school, book club, church group, your friend’s offices, etc. (And don’t forget to leave a card!).

Just be sure to only visit places where you have a connection, as Short warned that dropping off samples at random offices almost never results in orders.

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How Much to Charge for Home-Baked Goods

When you start selling baked goods, figuring out how much to charge is going to be one of your biggest hurdles.

The first step is to assess your target market. How much are other bakers charging? And for what types of products? Next, look at your own skill set. How much experience do you have? How quickly will you be able to complete the work?

One way to determine prices is by adding all of your expenses (including packaging), then multiplying that number by three: 1/3 covers ingredients, one-third covers water and electricity and 1/3 is your profit.

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Most importantly, don’t get discouraged if people hesitate at your prices. You have to “remind your customers it’s a custom item, so it’s going to have a custom price. Do not sell your art cheaply.

If you continue to discount your price to get more orders, you will find out that you will just work yourself to exhaustion and have less to show for it at the end.

As for how much you can earn, it depends on how much work you put into both the baking and the marketing. If you’re just taking special orders, the bakers estimated you can earn between N200,000 and N400,000 per month; if you’re working 20 hours per week, N80,000 to N100,000; and if you start baking lots of wedding cake, you will earn a whole lot more.

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Should You Start Selling Your Home-Baked Goods?

Does earning money selling your home baked goods sound like a sweet deal? It can be, and you may find that your business lasts well during and beyond the holiday season — especially if you follow these 3 pieces of essential advice from our Cakepreneurs:

  • Keep Advancing

Be confident and bake and do the best you can do — and keep excelling. Baking is constantly changing, and skills are constantly changing. Keep advancing, because each and every day, something new comes up. Keep trying to find that wow factor.

  • Get In the Right Mindset

Be patient and learn the science behind your baking. Also remember that everything is fixable. Working from that mindset is going to save you a lot of stress.

  • Don’t Lose Sight of What’s Important

The major reason most cakepreneurs enter the home based cake business world is that they want to have a successful and profitable business doing something they love so that they can become financially independent and be at home with the kids.

You’ll regret the baking if you neglect the ones you’re doing it all for. Remember you can create the life you have always dreamed of.

Found this article useful? Please leave a comment below or contact me if you have any questions.

Don’t forget to subscribe to our newsletter here for more cake business tips or read our previous blogposts.

It’s time to live your cake business dream

Till next week.

Happy Caking!
RotimiCakeLady

P.S. I am also happy to tell you that we now have a Facebook Group Page. This is where all Cakers can come together to share ideas and tips, plus I will be sharing useful business tips ready at your fingertips. Join here for the Baking Business School community.

Simple steps on Starting A Cake Business

Wondering what the first step to setting up a cake business? Are you a bit overwhelmed about all the information that is out there?

Are you looking for straight forward answers to know what is involved in setting up a cake business?

Below is a short list of 7 simple steps to Setting up a Cake Business:

  1. Decide on your cake business name.  Remember to keep it simple.

  2. Register your cake business name with the Corporate Affairs Commission.

  3. Create a business email address.

  4. Create a cake website to display all your cake pictures. There are a lot free website creators that are free, easy, and minimal techy knowledge required.

  5. Order business cards for your cake business.

  6. Set up a Facebook business page to advertise your cakes. 

  7. Start selling your cakes to the public.

 Like this article? For more cake business tips. Don’t forget to subscribe to our newsletter.\

Till next week.

Happy Caking.

rotimi cartoonRotimiCakeLady