Here are some of the key Tips I would recommend:
Tip 1: GET CAKE TRAINED
If you really want to build your cake business, then you need to take your cake business seriously so that it can be a major source of your income. You will need to educate yourself and get trained. I sometimes find that hobby cake makers may be very good at baking but their cake decorating may not be the best.
I always recommend you take a course or attend a few trainings on cake decorating and sugarcraft. There are loads of cake training in Lagos, just do an internet search on them.
Getting a cake decoration certification can also boost your personal brand. You may think you are good and you may be right, but there is nothing wrong in adding to your cake skills. Once trained, Practice, Practice, Practice. Keep pushing yourself and continue learning new skills.
The best people to test your cakes on are family and friends who are also very good at spreading the word about your new cake business.
Tip 2: FIND AND DEVELOP A NICHE
Pick which cakes you want to focus on, whether it is cupcakes,children’s cake, wedding cakes, desserts or something else.
Having a niche can help you develop your cake company’s brand and even choose the right name to stand out from other cake businesses. Think about what makes you different from other cake businesses. Is there something that you can do that others do not?
Think about it.
Tip 3: PRICING
Pricing your cakes can be one of the hardest things when running a cake business. The most important things is to work out your pricing structure. It needs to be realistic and take into account your time. There are so many methods to pricing your products that you may get confused.
One quick and very simple way is to calculate the price for your cake is to add up the cost of ingredients then add about 30-50% to it, so this will cover your labour, indirect costs and some other things you forgot to include, or you could do some research and see what others are charging and then your price will be at the middle range.
Please please please, try and do not undercharge your cakes.
Also it is essential to research the industry and your market. This will help towards your pricing too.
I will be launching my pricing Course this October, so keep on reading my blog, so you don’t miss out on this Course.
TIP 4: REGISTER YOUR CAKE BUSINESS
If you are serious to taking your cake business to the top. The next step is to make it legal and register your cake business name with the Corporate Affairs Commission. Just because you have been operating under a particular name for some time and people know you under a name which has not been registered, that does not confer legal ownership of such business name on you.
Once registered, it’s a good idea to have a corporate account for your cake business and also register your business with the tax authorities so you can get a tax identification number.
TIP 5: BUILD A WEBSITE
Having a website is the key to marketing your business and it’s the simplest place for your potential customers to see pictures of your cakes.
If you’re not sure how to set one up, do an internet search on creating a website where you will find lots of easy templates.
If you need help setting up a website, here is a link on how to an create your own WordPress website.
TIP 6: MARKETING
Once you’re up and running, marketing is one of the most important things to get your cake business out there. For example, Business cards, fliers, word of mouth, a portfolio of your work to show to prospective clients, and contacting local and national press are all low-cost ways of advertising about your brilliant cakes.
The use of social media is It’s a great way of spreading the word about your business. Twitter, Instagram. Pinterest and Facebook are free and easy-to-use marketing tools.
If you need help on how to market your cakes, take a look at this Marketing Course.
TIP 7: KNOW WHAT CAKES AND FLAVOURS YOU WILL BE SELLING
So now you have done the above, start testing out some recipes and once you have picked the few you like, stick to it. One of the reason people buy your cakes is for the taste and you don’t want to be experiencing a different taste anytime they buy your cakes. So be consistent with the recipe you use.
And that is it. Did you find this article useful, Please leave a comment below (would love to hear from you) or if have any questions. I am here to help.