strategy

A Sure Way On How To Get More Sales And Orders For Your Cake Business

I am always getting messages from bakers asking me how they can get more orders. They have done the social media thing, given out their business cards, told family and friends.

But they want more, they want something bigger. They want to be fully booked out for months. So that each month they have like up to 7 or more orders.

So how do they achieve this?

Sell Your Cakes At Outside Events.

What do I mean by this?

Outside Events include such things as selling your baked goods at, food fairs, food festivals, church fairs, markets, interhouse sports competitions in schools,, charity events, expos, trade fairs, musical shows, pta meetings, club events and so on. Anyplace that has a congregation of people in one place.

You can make a list right now of places you can sell your cakes. Start with your church or mosque and then move on to schools and then sponsored events.

Every or so month there is usually a fair or festival going on. Such as the GT bank food festival. Also churches nowadays hold charity events where you can purchase a booth for a low price and you can sell anything you want.

These events are great way to make your brand known and to sell directly to the people that matter.

Not convinced enough?

Here are some reasons why you should do outside events:

  1. You will make some much needed cash

Fine, you will not make millions, but if you are short of cash, you can make a few thousand of Naira just by selling some cupcakes and cakes. And after deducting the cost of the stall/booth and ingredients, you should have some tidy profit.

 

Bun Muffins Batch Buns Muffins Muffins Muf

  1. You will get new customers

You will get a steady stream of new customers who have never heard from you. So when they come upon your stall, you will have a chance to market to them. So you are reaching out to your target customers. You do not even have to wait for people to come upon your stall, go around the event with samples of your cakes and when they take a taste, give them your business cards.

  1. You can even take Bookings there and then

As people come to you to sample or buy your cakes, have your cake photo album/portfolio with you and tell them that that if they make an order now you will give them a discount.

This will encourage them to at least book a cake with you now instead of waiting to later when they might have forgotten you.

 

Cupcake, Ceramic, Colorful, Funny, Loop

  1. Great way to get people’s contacts

You can have a little notebook for people to write down their details. As they come to taste a sample or to buy, ask them politely if they can leave their name, phone number and email address. This way you will have their contacts and can contact them directly through your email or sms campaigns.

  1. It is an opportunity to promote your business

You are meeting your direct customer’s face to face so talk to them about your business. After they buy, give them your business cards and tell them that they can order online on your Facebook or Instagram or your website and that all the information is on your business card.

  1. Free Advertising

Most times, such events will be covered on social media or even newspapers, radio or even the church magazine or bulletins.

So this is free media and social media coverage for you. Also there is usually a photo wall at such events and your logo will be featured. Take pictures on that wall, encourage your friends and customers to take pictures eating your cake by your stall and post on social media.

 

Iced Tea, Summer, Cupcakes, Refreshments

  1. You can run a raffle

If you want more participation and engagement. You can run a raffle where the winner will win a big cake. You can sell raffle tickets at the events for a minimal fee and make a grand display when announcing the winner.

This will generate interest and a crowd. Let someone be handing out your business cards or flyers to the people around.

 

Cake, Cupcake, Flower

  1. You will get out of the house at last

If for nothing else it will give you a chance to get out of the house. We bakers are an introverted lot and we like nothing more than being in our cocoon. But we need to go out and be under the sunshine and meet people. So even if you do not achieve much, you will get much of the needed vitamin D and at least make some sales.


REGISTER FOR THIS AWESOME WEBINAR


webinar training

How To Increase Your Prices Without Losing Customers

Prices of ingredients have increased, but yet customers still want to pay low prices for your cakes.

How can you keep up?

Are you afraid of increasing your prices because you want to keep the few customers you have?

Are you out of pocket for most of your orders?

Are you losing customers because you just increased your prices by just 5%?

Are you using your own money to buy ingredients?

Are you now using cheaper and substandard products because you can’t afford buying quality ingredients anymore?

Have your profits gone down?

Then you need to come for this Webinar.

 

Just go to the link below to Register for this Webinar:

https://www.subscribepage.com/increasepriceswebinar

See you at the Webinar!


 

Have Pricing Woes?

Want to Grow A Sustaining Cake Business?

Want to Have A Regular Inflow of Profit’s Coming in your Business?

Ready To Have A More Profitable Cake Business?

Want To Make More Money In your Cake Business?

Get More Customers and Orders to buy your Cakes?

This Masterclass is an absolute must for those bakers that want to build a sustaining business, that is, you want your business to continue making money, and I mean profits year after year, even though you are not physically there.


Pricing your Cakes Right to Build A Money Making Cake Business Masterclass pic

This offer expires on 30 September 2018. Read more about this Masterclass  + sign up for the Masterclass below.


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

 

Should You Take A Free Job Now On The Promise Of Future Orders?

Sometimes we may feel that for us to get more customers, we should  cater for an event at our own cost  or enter into an agreement with vendors who need our products and do it for free on the promise of future work, which may or may not happen.                     

You may feel that on this particular occasion you will do it for free, with the hope that that particular vendor will love your products so much and will be ordering from you for all their future occasions.

So what do you do in these types of transactions? When a company or a vendor asks you to provide your cakes for free and that they will start paying you next time.

Here are a couple of ways to handle these kinds of situations:

 

  1. Offer Them Something Of Extra Value

Instead of you using your money and doing all the cakes and they not paying anything. Why don’t you tell them that they will pay the full price for the cakes but you will add something extra like maybe free delivery or an extra batch of cupcakes.

Think of something that will be of value to them and offer it to them. So this way, if they decide not to order from you again in the future, it will not be a complete loss as they would have paid you money to cover your costs.

frosting-182849__340 (1)

 

  1. Offer Them Wholesale Pricing

Create a pricing list just for them.  In this sort of pricing, the price goes down as their order numbers go up. For example:

1-50 cupcakes: N700.00 each

51-100 cupcakes: N500 each

101-200 cupcakes: N400 each (and so on.)

This will encourage them to stay, but also encourage them to place the bigger orders with you.

 

hh24

 

  1. Be Firm

If a vendor says just do this job for free and I will promise you the next one you will get paid. If you are not happy with that arrangement, you can say ‘ I don’t work that way but I’m happy to negotiate on a deal that will be beneficial for both of us.

“How about this, I’ll do such a good job on this first one at a very good price, that you’ll come back for the second one, and we can talk discount on the next job.”

This way you are letting them know that you value repeat customers, but you’ll provide them that value when they fulfil their promise.

Too often, very well meaning potential customers offer us the sun,moon and stars– that is they’re offering us plenty work in the future. Too often, this future work never pans out.

x2

 

 

This was for an order I had for 100 cupcakes

 

 

 

 

If working with other vendors is something you want to start venturing in, then by all means go for it. It can be a very profitable market –  just remember that they are not working for free or cheap so neither should you. It should be a mutually beneficial relationship. 

MOST important of all, make sure you’ve got the same target market as they do. If they do not have the same customer base as you …don’t align with them.

Align with companies and vendors that share your values, share your demographic, and share the understanding that this needs to be a win/win relationship, not an opportunity for them to exploit you. You are not the cheap cake lady.

 


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magaz

The Real Reason You Are Not Making Money In Your Cake Business

Okay you have finally taken the push and have started your cake business, maybe part or full time. You have done most of the necessary things. you have the passion You have done business card, printed fliers and have gone for training to improve your skills, but still you are hardly getting any orders.

And when you finally get an order, the customer prices your cakes so low that you are telling yourself what is the point.

If this is you, please continue reading.

The hustle is real but here are some mistakes you probably are making that is preventing you from making money.

 

1. You are Selling Cakes That People Do Not Want To Buy

Maybe you want to do something different, like maybe do different flavours of cake. Maybe you offer unusual flavours like beetroot, peanut butter, avocado, wheat germ, etc. Yes if you were abroad, you could get customers but here, there are few adventurous types in Nigeria.

So it’s best you stick to the common flavours like vanilla, chocolate, strawberry, lemon, chocolate and red velvet. Maybe when you become more popular you can expand your product range after you have done enough research and offer those unusual cake flavours.

 

cupcakes 40

2. Not Realizing You Are In Business

You are still seeing yourself as a hobby baker, even though people are paying you money for your cakes. Once money is exchanged, this is a business transaction even if you are selling to your sister or a close friend.

 As a business owner, things become different. You are now a professional baker and you should see and portray yourself as such.

3. Not Keeping Track of Expenses

 You have to keep track of what you are spending. You have to form this habit or keeping bookkeeping books and keeping receipts and not using your personal money to pay for cake stuff.

A helpful guide is a webinar I did- Booking Systems for Cake Businesses. Click here and here to watch. (Just send an email to cakelady@bakingbusinessschool.com.ng to get the password).

 

cupcakes 41

 

4. Waiting For Customers to just Miraculously Appear

Customers are not going to magically appear. They just don’t fall from the sky. Yes it will be lovely if that happens. You have to go out there are find them. And that means you have to market your business to the hilt. If not you will just be staring at the sky. I have a Marketing Course that can help. Here are the details.

 

5. You Discount and Negotiate Too Much

Once a potential customer starts complaining about your price or question your pricing or do not immediately order, you start offering discounts.

I know especially when you first start and really want to make a sale you give discount, offer extras, and promise all sorts of things just to get that order.

The problem with this, is that I might set of a trend and sooner or later you will be known as the cheap baker and you will be working for next to nothing.

 

cupcakes 42

6. You Are Not Confident

You are unsure of yourself or your skills. You still view yourself as a beginner or a learner. When you are describing your business or describing a cake you want to do for a customer, you do not talk in a confident tone. 

You do not own the conversation. You don’t give ideas and just accept whatever the customer wants. When you do this, people can tell that you are a learner, even though you may be the best baker in town. You are scared of charging high prices, you don’t sound confident about your skills, you can’t really articulate why someone should pick you to make their cakes over another brand, and you can’t say no to the customers who price you cheaply.

Need help? In the Ultimate Guide to marketing Your cake Business, it teaches you how to be more confident in your marketing. Click here for more details.

 

7. You Are A Jack Of All Trades

You are one of those people that have multiple businesses. You not only sell cakes, but also clothes, shoes, toys. You also are a network marketer.  You need to concentrate on one thing or at least a similar line of business. People will just get confused not knowing what exactly you do. In your profile you advertise all sort of stuffs. If you are serious about your cake business and want to make a success of it, then you should let go of the others and concentrate on cake.

Whew!

I’m going to stop at these reasons ( so I do not overwhelm you), but believe me there’s still so much more.

There are a lot of reasons you might not be making money, and my question is always this:

“What are you going to do about it?”

“Are you going to allow this your business that you are so passionate about go to waste? Because if you keep going from month to month without making money…it’s only a matter of time”

Let’s solve this problem together.

Let me help you make your money

Need help in your Pricing.  Then join this Masterclass- Pricing your cakes right to build a profitable cake business.

This course is a 30 day Masterclass program that will help you gain the confidence to price your cakes, how to market to get customers, how to price your cakes easily, how to deal with customers and also pricing system to have in place for your cake business so that you can build a profitable cake business.

I am sure you know that this is the course for you…so Join the Masterclass.

14

 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

What Other Successful Cake Business Owners Do Not Want You To Know

As a Cake Business owner, I’ve learned that it takes a lot to start a business and grow it to profitability so that you can get the kind of income you want.

Over the past two years, I’ve grown this website to more than 3,000 monthly readers, launched various online courses, started a successful cake business, built an online business and more.

Now, I’m teaching other cake business owners how to get started in starting their cake business with my Free Course – Start Your Cake Business In Nigeria Today  and also been teaching bakers how to be a master in the art of selling, pricing, marketing, branding and structuring your cake business. Just click on this link to view our available Online Training’s.

 

button

This week, I want to share some of my best business advice and success tips so you’ll be prepared to start and grow your successful cake business in Nigeria.

Start Today

You can’t afford to sit around waiting for to get capital to start your business, or hoping and praying that an angel investor will come along to help you implement your idea or complain that you don’t have the time. If you do not have money to start your business, with as little as N4,000 you can buy ingredients and start selling cupcakes to people so little by little you can start raising your own capital to start or buy equipment for your business.

The only way to learn is by doing, stop complaining and harbouring negative thoughts, and stop making excuses. All these won’t help you start a business and it sure won’t help you have the income you want for yourself.

 cupcake-3395293__340

It does take longer than expected to get a steady stream of Customers and Income


I’m sure you already know this already.  Weather you started big or small, it  takes time to develop a marketing strategy, knowing what works in your business get customers, how to price you cakes well and how to use social media in your business.

If you want more orders and customers then you need to market yourself more. I have a marketing course The Ultimate Guide To Marketing Your Cake Business which is a 4 Week comprehensive Cake Business Marketing Course that will guide you on all marketing techniques to promote your cake business

 

marketing course


Struggling to book more cake orders in your cake business?

In order to grow your cake business, you NEED more cake orders…right?

If you are stuck trying to grow your cake business with no success, then you need a step to step guide on how to market your cake business.

The Ultimate Guide To Marketing Your Cake Business has  many strategies you can double your cake business and book more cake orders

This 4 Week comprehensive Cake Business Marketing Course will guide you on all marketing techniques to promote your cake business and remove any anxieties you may have.          

 

It is not going to be easy, you will not become a millionaire overnight but with adequate planning, being positive and having enough passion you will see that your customers and income will begin to grow.

 

cake-3395540__340

Have A Good Recipe Base


You must be consistent with your recipes. Do you have 2-3 different vanilla recipes? Once you have found a recipe you like which is tried and tested, keep to it. A customer does not want to be eating different versions of the same cake each time they make an order. Your cakes are your signature and we know a signature usually remains the same.

Cake education is a must. You should know the different types of cakes suitable for different uses like for sculpting, creating tiers, and so on. Also what preservatives to use to make cake last and how to change recipes to suit special dietary requirements or requests.  

Have a Good List of Suppliers


It is always convenient to have a good list of suppliers who are reliable and provide good quality. You want a handy list of suppliers where you can readily get your cake supplies.

You do not want to have an order to create a Spongebob cake and you are looking and going from market to market, shop to shop looking for the necessary cake pan. If you have a supplier, you can just make a quick call for delivery. This way you can concentrate on creating the best cake possible for your customer.

Yes I know, it does take time to build these suppliers contacts list, however make sure you find the ones who are reliable, the prices are reasonable, have an option for delivery, give great customer service, and whose products are of good quality.

So do your research, Google and you can even ask your baker friends where they get their supplies from.

 

cake-3390301__340

Have a Clear Company Policy for giving Discounts


We all get these type of customers. Those you complain about our price, those who do not know the time and energy it takes to create a cake, those who want to pay next to nothing for a cake or just want it for free.

So how do you deal with these customers? Make it a point to have clear guideline as to when and who you will be giving discounts. Know how to charge for family and friends and the general public. For example you can make it a policy to give a 50% discount for family and friends and for the general public you will only go as low as 15% or offer them some cupcakes instead of a discount.

It’s your business, so your rules. Don’t let a customer dictate what price or discount you should give them.

Don’t let the bad days put you down


Like in all businesses, you will have good and bad days. You may deal with a difficult customer, or a cake may collapse as you are delivering or a whole month may go by and you haven’t had a single customer.

Yes it is disheartening and yes you may feel like giving up but this is your business and more than likely you depend on the income you generate from it so even though you have a bad day or a cake disaster,  just dry your tears and get on with it.

And lastly,

Build Relationships

Never stop building meaningful relationships with customers and other people in the  baking and event planning industry.

Don’t really view them all as your competitors. View them instead as collaborators  or potential partners. You never know what additional business you can get from these partnerships.

So what have you learnt so far from your cake business. Will love to hear from you.

 


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Your Customers Are Out There

However good your cakes are, the simple truth is that no one will buy it if they don’t know you. And you can’t persuade anyone that they want or need your cakes unless you can clearly understand what it is your customers want and where you can market to them.

Knowing and understanding customer needs is at the centre of every successful business. Once you have this knowledge, you can use it to persuade potential and existing customers to buy your cakes.

Here are 5 ways to help you get more customers:

  1. Word Of Mouth Actually Works!

This I think is the oldest form of marketing and advertising used today. Word-of-mouth remains one of the most trusted methods in the world today because it is coming from someone you know, like and trust.

When a customer is happy and satisfied with a product or a service, it’s natural that they will share, recommend and tell their friends or people within their circle.

So you can view a satisfied customer as a means of free advertising and promotion for your business.

Word-of-mouth is so effective and powerful tool. But how can you encourage your customers to promote your business for you and use it for your advantage.

One thing you can do is to entice or encourage your customers or give them a reason to advertise your business. You can tell your customers that if they refer your business to another and that referral leads to an order, that customer will get a free box of cupcakes or get a discount on their next order.

cupcake-104654__340

2.      Treat Your Customers Right

If you treat your customer’s right, they will tell people about their experience. Genuinely talk to your customers. If they have a complaint or an issue, don’t just give them standard response .Genuinely talk with your customer, address your customers by name. Help to solve their problems. Ask them about the event that are having, the colour scheme, the number of invitees. As the customer reveal more details, you never know, they may be another money making transaction down the line.

 

people-2586896__340

3.      Offer Discounts and Special Offers

Offering discounts and special offers are also a powerful way to publicise your brand. To get more customers in your business, you can offer discounts and special offers to entice your customers. You can reach thousands of potential customers this way.

People love a deal. It gives them an opportunity to save money and enjoy something for less money.

In fact, discounts and offers usually sway customers to buy more of a product or service because that product may not be at that price next time.

An example is that on your social media pages, you can advertise deals such as buy a dozen cupcakes and get a box of 4 free.

4.      Expand your network

You should constantly be looking for new customers. You can rely on your existing network such as word of mouth to expand your customer base, but you may eventually run out of new customers. When you find yourself in this situation, you need to look to expanding your network.

You can make wonderful cakes, but if you do not have new contacts that want to order from you, your business will remain stagnant.

How do you go about growing your network? Attend networking events, join organizations, form partnerships, collaborate with other business partners, and watch your network grow.

 

cupcakes-1149695__340

  1. Be On Social Media

Many people now depend on the internet for information nowadays. People watch more of YouTube than they do television.

There are several social media platforms to choose. Social media networks like Facebook, Twitter, instagram. Snapchat, YouTube  are some of the top places where your potential customers hang out and it makes perfect sense that your business presence be felt on most of them.

So believe me, your customers are out there. You only have to look for them and persuade them to come to your business. So if you want to expand your customer base, just follow the tips above and enjoy getting booked out.

Have you tried any of these methods? How did it work for you? Will love to hear from you. Just comment below.


 

50%-70%off

 

Here Is What Is On Offer:

  1. The Ultimate Guide to Marketing Your Cake Business N35,000, now N10,500
  2. Pricing Your Cakes Right to Build A  Money  Making Cake Business N22,000, now N12,000
  3. The Wealthy Baker System N50,000, now N15,000
  4. How to Sell Cakes– N12,000, now N6,000

But you’ll have to hurry and grab it right away because it disappears. To take advantage of this package, just reply to this email or send an email to cakelady@bakingbusinessschool.com.ng and state the course you wish to pay for


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Business Lessons From My Holiday At Disney World

For the past few weeks I have been on vacation. Went to London and Florida where I treated the kids to a few days in Walt Disney World.

Disney World has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

Going to Disneyworld is not cheap. From flights, to hotels and park tickets. It can cost a small fortune. And how was I able to afford this? It is from exactly what I am doing now. My business and not giving up on my dreams.

When we got to the themeparks I was wooed by the crowd. On that day alone, it was estimated that 60,000 people were visiting the Disney parks and it is not just tourists that visit the parks, the Florida residents themselves treat it as an ultimate vacation destination.

Almost everyone has heard of Disney, from their films, merchandise, characters, clothes, their resorts and parks. How did Disney become a household name?  Almost year round, people all over the world troop, plan and aspire to go to Disneyworld or Disneyland.

Disney world has been described as the happiest place on earth and I thank God he has given me the means and opportunity to take my children as I know they will cherish these memories forever.

While I was there enjoying my trip to the happiest place on earth I could not help myself observing business ideas which one can apply to one’s business. I’ll also offer some insight into how you can take these ideas and apply them to your business to see more growth in your business.

disney 1

1. Treat Your Customers Right

When you go to any Disney theme park, you are met with happy staff that are very much happy to help. Even if they are passing by, they will ask if you need any assistance. I remember one occasion in Epcot Centre I was taking a picture of my kids and my mum. Of course i too wanted to be in the picture so me and my mum took turns taking the pictures. A staff walking by asked to take our picture together. We didn’t even need to ask, she observed a problem and offered a solution.

To be successful in business you need to treat your customer right, from the moment they make an enquiry, to the moment you deliver including after sales service. Treat any complaints professionally. Don’t take your frustration out on the customer. Follow up, talk to them. Find out their needs and problems and try to offer solutions.

 

disney4.jpg

2. Incorporate Different Pricing Tiers

If you’ve ever planned a trip to Disneyland, you know that the different pricing options can be a bit overwhelming.

There are different pricing packages, you can buy tickets to all the Disney parks or just a single park or buy tickets allowing you to visit multiple parks in a single day. There are even other packages where it includes hotel stays, princess makeovers and more.

So why does it have different pricing systems.

Because different people want different things, so it’s created a pricing structure to suit the pocket of different people so at least everyone  can experience the magic that is Disney whatever your pocket.

Does your business offer multiple pricing packages?

How do you do that?

Simply by offering 3 alternatives for the client.

 A budget option, midrange and expensive option.

 So you will be offering 3 alternatives to the inquiry, or example:

  1. Box of 12 cupcakes with butter cream icing is N5000.
  2. Small 8 inch round buttercream cake is N8,000.
  3. Fondant covered, 1 tier, 8 inch round cake is N15,000

Now with that, the customer feels they have options or a choice. To leave them when they say ‘Ah no that is really expensive’’ leaves them with no options at all.

But by spending an extra 1-2 minutes teaching and giving 3 alternatives, the customer is back in charge with now making a more informed choice, within their budget.

 

disney 2

3. Be Innovative

The Disney I visited as a child is not really the same when I visited with my kids. It is much better. They now offer fast track at certain times so you can skip the lines and simply go on the ride. You can check how long you’ll have to wait to go on a ride and so on. There are constantly looking for ways to improve their brand, business and customer satisfaction.

In your business you should continually be looking for things to make your customer experience better.  Get feedback from your customers on how you can improve their experience, then find innovative ways to solve their problem.

And lastly.

disney 3

4.     Never Give Up

Did you know that Walt Disney did not just become a success.  He started many companies that failed. Instead of giving in or giving up, Mr Walt Disney never gave up.

disney quote


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

5 Ways To Keep Your Customers Coming Back For Your Cakes

After you have made a sale, don’t just move on to the next potential customers. A customer just parted with their money for one of your cakes. So it is a good idea to keep them as a customer for life.

You should find ways to increase sales to your existing customers. It will be a lot cheaper than looking for new ones. Those existing customers have already tasted and paid for your cakes, so the hard work is already done.

Here are a few promotional ideas so that you do not lose customers and they keep on coming back for more of your awesome cakes.

1. Do not forget your customer

You should devote some time after a sale to reconnect with your customers. You can send them an email asking them if they enjoyed the cake they ordered. This is an opportunity for you to get feedback and also get a great testimonial which you can use for your social media or website by the way.

You could send them a voucher where they will get a discount for their next order, or you could simply send them monthly newsletters so that you will be on their mind often.

mo6

2. Remember Things About Your Customer

Surprise your customers by remembering important details about them when you contact them. You do not need to know real personal details about your customers, it can be simple things like remembering their name, or their birthday or their spouse birthday or anniversary.

Once you have this information, you can contact them before the event and ask them if you can do the cake for their husband, or child’s birthday. It will be a surprise for them that you remembered and will take off the hassle of you dealing with last minute orders.

3. Make it Easy for customers to Contact you

If you have a website, make sure there is an area on all the pages of how hey can reach you, whether it is your phone number, or email or if you want them to order online. Do not make it difficult or hard for customers to know how to reach you.

If it is a Facebook Page you have, make sure at the top of that page are all the details of how customers can make there order. The same goes for your Instagram Page. Also, always respond in a very timely manner all your emails, social media enquirers or comments or missed calls. If you don’t you will be losing that customer.

mo5

4. Say Thank You

A simple thank you goes a long way. Show appreciation for your customers. You can express your gratitude by emailing your customers after a sale with a Thank you message.

You can even do more like sending them a discount voucher or tell them to recommend you business to their friends and if that friend makes an order they will receive a free box of cupcakes.

5. Communicate

Want your customers coming back?Ask them. Talk to your customers. You can send out feedback forms or surveys. This will give you a lot of information of how you can improve your business. And once you have that information, implement it.

Have more ideas on how to keep your customers coming back? Will love to hear them. Just comment below.

 

THE WEBINAR IS TODAY

 

webinar image

Ready to start making more money in your cake business

Get easy to follow tips and ideas on how to increase your prices so that you can have a sustainable business so that it can grow and grow.

Come along and register for this Webinar class (it’s all free).

What you’ll learn

  • How to increase your prices without losing customers- so that you can stop losing money;
  • Tactics & Strategies to increase your prices;
  • How to communicate an increase in prices to your customers so that they can keep coming back
  • How to  convey value so your customers readily accepts any price increase;
  • How to turn an enquiry into a paying customer at the price you want without sounding desperate.

Secure Your Place Here!

The Webinar is going to hold on Tuesday, 27th February 2018 at 6pm.

The Webinar is going to hold at the Baking Business School Facebook Group. So all you have to do is to go to the Baking Business School Facebook Group and you will view the Webinar.

IMPORTANT: To make sure you are notified when the Webinar starts, please subscribe to my messenger Bot service so i will inform you when i’m live: Just click here: m.me/bakingbusinessschool


cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

7 Things You Need To Do To Make Potential Customers Book Your Cakes

How many times has this happened to you?

…..the customer requests a quote and then they disappear.

…. You spend a long time with the customer talking about the cakes you do and when you sent the invoice, you no longer hear from them.
….the customer had a great time at the cake tasting but didn’t book with you.
….the customer is indecisive, so they need to think about it or ask their partner.

All these things are just so disappointing and frustrating.

How are you to grow your cake business when customers are not booking cakes with you, much less about making any money?

You have tried various tactics-

-You try to learn a new sales method to get them to book with you;
-You try to copy another baker. 
You are just overwhelmed because you have tried everything and it’s like nothing is changing. 

There can be various reasons why customers are not booking with you, it could be that  they can sense your desperation, or your selling skills is not that good, or it could be your location, prices, your branding, it could be a lot of things.

So to help you, here are 7 things you need to do to start making potential customers book with you.

 

pricing image

 

IS PRICING YOUR CAKES A PROBLEM FOR YOU?

Register for our Pricing Masterclass here.

 

Tip 1: Be sure to talk to at least 2-5 people every day about your cake business 

Talk to people. Tell them what you do.

You cannot just sit with your phone every day hoping that customers will magically appear.

Too many bakers rely on the Hoping and Praying Method for getting customers and really it doesn’t work. 

Spending time looking at recipes or just posting occasionally on Facebook will not make you the type of money you need to sustain your business. You must get out of the house.

If you are determined and make a commitment to talk to 2-5 different people about the type of cakes you make, and what you can do for them, you’ll be surprised at the change this can make in your business. Don’t forget to give them your business cards or flier.

 

ri51

Tip 2: Know where your target market is and go and meet them

Same thing with the above. Yes you should talk with people everyday. But you can go one step further and talk to your right people. If you are selling wedding cakes and you mostly talk to mothers, you won’t be getting many orders for wedding cakes.

You need to do your research, find out where your ideal customers hang out and go and market there.

If your ideal customers are mothers, you need to go to schools, churches, bible study groups, PTA groups and so on.

Tip 3: Be present on  social media Groups

Be very visible on various social media groups especially on Facebook and Instagram. But don’t just join those groups and be silent. Make yourself noticeable by providing value, support and help.

This is a long term marketing strategy so don’t expect to get customers right away.

Remember people have to see you more than 7 times before they will even think of ordering from you. That’s why you need to be very present in these groups.

So join these groups add great, valuable, content, answer questions, engage in conversations. This will help you build your know, like and trust factor.

 

ri52

Tip 4: Follow up.

You need to follow up. You can be leaving money on the table if you do not follow up.

If an inquiry fails to get back to you, call them up and ask them if they wish to go ahead with the order. If after sending your quote, you do not hear from them, call them and give them other price options to meet their budget.

So if you want more money, make sure you follow up and you will see an improvement to your sales.

 

Tip 5: Stand out from the crowd

The baking industry has a lot of competition and all bakers are going after the same customers. So you need to do something to make them come from you.

One idea is to offer them something free to pull them to you. Tell them that if they order a cake from you, they will get a free box of cupcakes. Just make sure you’re giving something away of value. Something that you can charge for.

 

aug3

 

Tip 6: Be a solution provider

You’re in business so you can offer solutions to customer’s problems. Think about what solutions you can offer to solve your customer’s problems.

As a baker, you make cakes to mark memorable occasions. What if you come across a customer who need a cake urgently for that day, can you solve that problem? Or if a customer also needs help decorating the cake table, can you do that?

Just think of common issues that may crop up when someone needs a cake and market what solutions you can offer them.

Tip 7: Ask for referrals

Your happy and satisfied customers are happy to recommend your business.  Reach out to your customers and ask them if they know anyone that has a birthday coming up and if they make an order, then that customer will get something for free sent to them.

 

Will love to hear from you. Can you think of any any additional ways to make potential customers book from you or have you tried some of these tips. How did it work for you? Comment below please.


 

pricing image

This quarter I will be relaunching the Pricing The Cakes Right To Build A Money Making Cake Business.

Pricing The Cakes Right To Build A Money Making Cake Business is created for bakers so that they can achieve their cake business dreams of building a moneymaking cake business.

In this Masterclass you will learn:

  • How to gain confidence in pricing and selling;
  • How to market to the right customers;
  • How to price cakes easily without stress;
  • Customers relations: How to deal with customers so they accept your price always;
  • Systems you should put in place to grow your cake business

If you are interested in this Course (which i highly recommend you do) and want to be part of the waiting list.

Just register here below or go to this link:

https://bakingbusinessschool.com.ng/pricing-your-cakes-masterclass/


 

cake business pic

 

Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

me16

About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.