Don’t Give Up – How to keep on going and never give up on your business goals and dreams

How many times do we feel like giving up?

If you do not want to admit it, well I will tell you. I do. Sometimes many times a month. I feel like giving up when I don’t get any orders, I feel like giving up when I see Facebook post of my colleagues talking about their successes. I feel like giving up when I am not making enough money to buy things for my kids or to pay some bills.

So do not feel you are alone in feeling this way.

Whether your goal is to further your career, succeed in love or marriage, become the ultimate cake queen, lose weight, or any other personal ambition, staying motivated and keeping your attention focused on your ultimate aspiration is critical.

Becoming distracted or letting failure derail your plans will never let you get what you want.

The only way to win is to keep on trying.

As basketball superstar Michael Jordan put it, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

In today’s blogpost, I want to give some tips to keep you on track so that you can continue to strive to achieve your cake business dream despite any setback, any failure, any distraction, and any mistake.




Worst Case Scenario

At the start of the day, think about the absolute worst thing that could happen. How likely is it that things would get so bad? Probably not very. Remind yourself that even if the worst occurs, you have what it takes to overcome any situation, no matter how terrible.

It’s the Journey, Not the Destination

Living in the moment is the best source of motivation you will ever find. Enjoy the day to day experience of living your life, both when things are going well and when you are dealing with problems. It will give you a better appreciation of who you are and what you can contribute to the world around you. So when you are busying piping your 1000th rose, try and not think of it as a chore, but something that could catapult you to greatness.



Procrastination Is Your Enemy

In the groundbreaking motivational guide “Success through a Positive Mental Attitude”,Napoleon Hill famously interjected “Do it now!” as a rallying cry for successful people. Never delay or procrastinate or your opportunities may be lost. Your time is the one thing you can never get back. Treat your time like it’s a valuable commodity.

Today Is All You Can Influence

Accomplishing long term goals is a moment by moment activity. You can’t change what has happened in the past, but you can influence what will happen in the future by focusing on achieving the goals you set for yourself each day. Do the very best you can with what you have to work with right now. If you do, the future will take care of itself.




Be Inspired Passion

 People who don’t care, don’t succeed. Passion is one part emotion and one part commitment. If you have commitment but no passion, your work will be dull. If you have passion, but no commitment, your work will be undirected. But when the two come together and you bring real passion to what you do each day, there can be no stopping you.

Use Measurable Objectives

You can accomplish any goal by breaking it down into a series of smaller steps. Set a long-term goal for yourself, then create milestones to measure how close you are getting to achieving it each day, week and month. Mark your milestones down on a calendar and hang it somewhere that you will see it each day. Celebrate victories when you achieve your goals.

So I hope I have provided you some tips designed to motivate you to never give up on your dreams and ambition.

The truth is that nobody can motivate anybody to do anything. You need to inspire and motivate yourself most times.

The  techniques described here can all be boiled down to 3 keys to successful living:

  • Being willing to leave your comfort zone
  • Not being afraid to make mistakes
  • Not indulging in self-limiting thinking

As with all things in life, mistakes are going to happen. You can prepare as much as possible, but the unexpected will always occur sooner or later.

Successful people don’t let setbacks and obstacles stop them from moving toward their ultimate goals.

Instead, they continually commit themselves to happiness and positive thinking, no matter what happens.

By keeping your eye on the prize and daring to dream big, you can achieve anything you want in life.

Good luck!

I am rooting for you 🙂 


Join our 8 day marketing challenge at if any of these applies to you:

• you don’t know how to start promoting your cakes
• You’re a baker, not a marketer, sales person, blogger, social media manager or accountant.
• You do not have much money
• You want to advertise but don’t know where (or when) is the best time? 
• You really need more cake orders and looking for ideas on how to make more people know about your cake business.

If Yes, join our 8 days Marketing challenge here: 



me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Bookkeeping Systems To Have For Your Cake Business

This week on Cake Business Owners Club I have been showing and revealing accounting and bookkeeping tips that you should incorporate in your cake business.

I also hosted a Webinar on Thursday where i spoke about:

  1. Things you should start doing so that you are on top of your finances;
  2. What books you need for your cake business;
  3. Software to make your bookkeeping much easier.

If you missed the live Webinar and replay, well I’m sorry, access to the Replay has expired.

So remember make sure you follow my blog and subscribe so that you will not miss awoof like this again.

This past week on both the Cake Business Owners Club Facebook Group and Fan Page, I revealed Bookkeeping Systems to have for your cake Business.

In case you missed these tips during the week, here is a recap for your information.

Thank me later. Enjoy!

As Bakers most times we do not have a head for figures. We prefer to spend our time looking at cake pictures and trying out different recipes. Rather than tracking your receipts, remembering the costs of things you bought, having to put your expenses in a book. However you need to realize that you need to establish a record keeping process if you want to succeed in your cake business.

 In this training I will reveal to you bookkeeping and accounting systems you should have in place to have a sustainable business.

Have a Separate Bank Account for your Business.

Do not mix your personal account with money earned from your business. It is vital to keep your personal finances and business finances separate. You can easily open a business account with any bank as long as you have a registered incorporated business. Most people will always prefer to pay money in a business account rather than a personal one. This will build trust and will make you appear more professional.

Have a Business Plan for your Cake Business

When you have a business plan, it is like a road map for your business. This will help as a guide in your decision making and track progresses in your business. You will also need to have a record of your income, cost of goods sold, projected sales. You should also set targets for start-up costs, on-going expenditures and planned growth.

Develop a Chart of Accounts for your Cake Business

There are generally 4 books you should have for your cake business

  1. General account book (a ledger)
  2. Cash flow account
  3. Profit and loss account
  4. Balance sheet

These books help you categorize all financial aspects of your business, including cash, income and expenditures. Also will help you identify types of expenses and sources of income.


Keep all your Business Invoices and Receipts

Whenever you buy something for your business like ingredients and such, always keep your receipts. Make sure you always issues invoices to your customers and once it is paid, provide a receipt and keep a record. Keep separate files and folders for all these paperwork, that is, receipts, expenses and invoices.

Having all this information will help you to reconcile your bookkeeping and even for tax purposes.

Keep Records of all your Business Income and Expenses

If you haven’t been doing this before, start from now on you must keep every single receipt and invoice that relates to your cake business. When going out to shop for cake ingredients, don’t add your personal shopping too. Keep it separate. That is why you should have a business account so that all expenses for your business will be done from hat account. That will help you keep track of what you are spending ion your business.

Keep a Ledger or Account book of expenses and update the ledger regularly

As said yesterday, you should keep a separate file for receipts and invoices. Once a customer has made payment, make the entry in your accounting book in the income column, plus the final expenses in the expense column. And remember to update the ledger regularly

Having a ledger will allow you to keep track of expenses and your business growth.

Review your Business Bookkeeping Accounting Entries

Either weekly or monthly you should take a look at your bookkeeping entries to obtain a picture of your financial health and to correct any bookkeeping errors. This will help you access your financial position and see if your business goals have been met. It will also help you correct any errors that you come across.


If you have not yet registered for my Pricing Course. Better do so soon, before it closed. I will be launching my Pricing Course this month.   Here is the link to register .

me3Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Planning Your Home Based Cake Business


When we start out making cakes as a hobby, most of us find ourselves magically in business without really meaning to.

One day we make a cake for a few friends, and then someone asks you to make a cake for a price, and then before you know it you’re in business!



The decision to stay at home or having a shop is based on many different factors – money, lifestyle, the kind of product you make, who your target market is and so on. There is a lot more to it than this list, but here are some things to think about if you’re going to consider having a home based cake business: 

  • The overheads for running a home based business are generally lower. Some (not all) of your costs simply won’t apply in a home environment, for example you will be dealing with a whole lot of local authority permissions when having a shop. The bonus to having less overheads is having more profit.
  • It can be a great way to try out having a business. I’m not suggesting you go in and out of business overnight, but the outlay to starting from home is small enough that if you decide that business is not for you, it’s a lot simpler and faster to close down.




  • It can be a challenge to have a work and family balance and to keep your work space as your work space without interruption from your kids, but on the plus side, your children can learn from you. Kids learn a lot by watching you work and are happier to have you around making flowers than not have you around because you’re at your shop.
  • Space, or rather a lack of space, can either be a challenge  or teach you how to work very efficiently. You will find out that being in the cake business requires a lot of equipment and space.
  • There is a perception (an unfair one) that prices from home-based cake businesses should be less than those at a cake shop, so you’ll need to consider that when doing your marketing and branding.
  • Strangers will know where you live. This isn’t a big deal, and there are ways to manage it (don’t put your whole address on your website) but it’s something to think about it. Your privacy becomes less private than you might like!



  • Working from home is a lot more flexible, but that also means it potentially gives you less personal time as well. Working from home requires a fair amount of self discipline because it’s so much easier to “just answer this last email,” or take that call at 5pm on a Sunday night.


  • Clients will expect that you are more available because you work from home, so they will be really late or really early to pick up their cakes. They will also expect that you work to their timetable of when it’s convenient for them to pick up or meet. They assume because you work from home you sit around all day waiting for them. You’re going to be firm and discipline them about your availability, which is sometimes hard to do.


I would love to help you further. Baking Business School  has a Coaching / Mentorship Program.It’s a training program, where we work together, creating action steps, with support and help on every single level of your cake business.

It is also Marketing Strategy session designed specifically for your cake business and how you can go about implementing it.

If you are just starting your Cake Business, this is how i can help you. Just click here.

If you are already in the cake business, this is how i can help you. Just click here.


Need some help with your Pricing? Register for the Pricing your Cakes for Profit Course.


How to boost your cake sales over the coming Christmas period


Christmas is just a few weeks away and like it or not your customers are already thinking and making plans for it.

So you have to be ahead of the game and start promoting your cakes early enough so as to secure those sales and orders before someone else does.

How can you do this? Let me show you how.

These 3 tips will definitely help you increase your sales in time for Christmas and let you have a less stressful season.

xmas4Encourage future purchases

Yes, you may think that discounting your products, or offers of big money off or vouchers for discounts may be good, but this not a great idea during this time of the year. I will tell you why.

Never discount your products too much; you are approaching one of the potentially busiest times of the year and you do not want to be working more for less money at the end of it.

Instead of discounting your cakes, look at how you can encourage future purchases from your customers; for example, you could market your cakes or cupcakes by offering           ‘N2,000 Off for every box of cupcakes purchased in November’.

This won’t give them an immediate discount so you’re still getting paid well but the discount voucher will entice them to come back and buy from you again.

However, don’t forget to add terms and conditions to the voucher to stipulate they must spend over a certain amount before they can claim this discount and that they can only use one voucher per order, otherwise you will find yourself working yourself to the bone, for little money or even free in the near future.

xmas3Solve a problem

 This is vital; your product should solve a problem. This is a sure way to entice your customers to buy from you.

You may be asking what problem does a cake solve.

 For example, when advertising your cake or cupcakes you can add a text to the photo and the text will read- ‘the perfect gift to the woman who has everything’, or ‘get on Santa’s good list by buying the gift everyone wants this year’.

Both of those lines will appeal to a male audience as they often find it difficult to shop for a woman and you highlighting what a good product you have will help them make that move to buy from you.

 For your female audience, your strategy will be different because we respond to other influences.

 Let say you want to give a gift to your children’s teacher and you are thinking of a good gift for her. If you make floral cakes or cupcakes and you display them in a pretty display case, you should highlight that your products are good because it comes packaged with a centrepiece.

Your marketing text can say. ‘Wow your guests with a table centrepiece they can tuck into for dessert’ or ‘the perfect gift to say thank you to your children’s teacher this Xmas season’.

 Simply saying, ‘teachers gifts, 6 cupcakes for N4, 000’ does nothing and is often overlooked by your potential customers.

xmas5Plan your Orders

Now this one isn’t going to be obvious to most people but at this time of the year it’s often easy to forget to give yourself some downtime.

 Planning of your time for the Christmas season will be key to maximising your time.

If you are still in full time employment or you have small children and other commitments, you will have times you cannot work on all your Christmas orders.

 Once you have the time, you should block out some time to get organised. Plan your cakes that you will be offering and then look at your timings for each order you’ll need to allow time to make them as well as to deliver them. This will help you not overbook yourself.

There’s nothing worse than being totally rushed off your feet trying to earn money for Christmas  and then falling ill when Christmas day finally comes.

So I hope you found these tips useful and will help you plan the perfect marketing campaign that will keep customers coming back for more but not at the expense of your earnings or time.

Till next week.
Happy Caking.
rotimi cartoon

How Many Days Before a Cake Order Can I Start Baking

Time Management is very important for your cake business.  Having your own business does not mean you should work for 24 hours straight, having sleepless nights or try and manage a cake disaster.

 So the secret to dealing with all this is the No.1 secret for all cake decorators and it is so simple. This is known as the  4 Day Cake Rule

 What is the 4 Day Cake Rule?

 When you have a large cake order such as, tiered cakes, wedding cakes or a big birthday or novelty cake or fondant decorated cakes, then the 4 Day Cake Rule Applies. 

 You should try not to bake big cake order the day before. Infact it is a recipe for disaster. First you will have to measure the ingredients, make the mixture, bake in the oven, leave to cook, make the buttercream, crumb coat, cook off in the fridge, cover with fondant, make decorations and then decorate the cake. I will like to see you try all this in just 24 hours.

 It’s not possible, plus you need time to fix any errors that may come about.

Some may say that the cake will not be fresh, but most cakes are still fresh and taste more amazing 3-5 days after baking. A good chocolate cake recipe can last up to 10 days and will still taste scrumptious. 


The main reason for 4 Day Cake rule, is that you are not doing any decorating on the delivery day and you are able to fix any cake decorating disasters that may crop up. This will enable you to take care of the ‘what if’s’ or ‘just in case’ like for example if the cake burns you can do it again.

 By breaking all the steps down in the 4 days, you wont feel all flustered about all the cake orders you will be getting.

 So here is a timetable to follow where you have a big cake order 

                   The 4 Day Cake Rule

Day 1                                                                            

  • Bake Cakes

  • Cover cake board in fondant

  • Moisten the cakes with sugar syrup

  • Start on your fondant decorations such as flowers or figurines, etc

Day 2  

  • Start to layer the cakes

  • Cover each cake in fondant and  leave to ‘set’ overnight.

  • Finish up fondant decorations

Day 3

  • Stack the cakes.

  • Decorate the cakes

  • Take Photos

Day 4

  • Cake is ready for pickup or delivery.

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 Cake Regards,