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Stop Planning, Start Doing, and Achieve More in Your Cake Business

Do you have some cake business aspirations that are beyond your current capabilities? It’s natural to dream of things that you want to do someday, but currently can’t. However, to realize your dreams, at some point you must stop planning and start taking action.

While planning is an important part of bringing your dreams to life, avoid dedicating more time to the mental preparation than to action. If you spend your entire life planning for what you will do in the future, then when will you actually start living?

Before I started my cake business wanted everything to be perfect, I wanted the perfect website, perfect pictures, perfect business plan, perfect economy, perfect everything. I soon realized that I was spending all my time planning instead of doing. If I was waiting for the perfect time to start, I am sure I will still be waiting today.

Even when I started going live on Facebook, I kept on postponing and posting, saying I will start when I have money to buy the perfect lighting equipment, good microphone and so on. Until I just decided one day to stop waiting and do it. It was perfect but it was a start. And the cake business show has been going from strength to strength. And have now expanded to YouTube and I still haven’t bought my perfect lighting equipment.

If you find yourself always postponing your activities because you feel your plans are yet not finalized or you are afraid, you need to stop planning and start taking action right away. You need to do something and stop worrying about perfection.

Here are a few important steps to help you pave the way:

Try these strategies to help jump start your goal-achieving actions:

 

  1. Actions speak louder than words

You’ve probably heard this statement before, but have you really considered the meaning? Taking action and achieving are more powerful than simply planning for the future. Start taking steps in the right direction while planning, instead of waiting for every detail of your plan to be complete.

  • Keep in mind that you can accomplish your goals as long as you’re moving in a forward direction. It may take some time, depending on how large your goal is, but moving forward will get you where you want to be. Taking action, regardless of how small, moves you forward.

For instance you want to create a website for your business but you are waiting to get enough money to hire a web developer. Why don’t you do it yourself. I created my cake website all by myself in the course of a 2 week Christmas break from my 9-5 job at that time. Just say each day you will do something like Day 1, open the platform and select a template, Day 2, select cake pictures, day 3- post cake pictures on site, and so on. Just dedicating a time each day to do something, you will see at the end of a period of time, you will be done, feel fulfilled and move on to the next task or goal.

 

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  1. Mind Your Language

Which is more effective, “I am going to start my cake business,” or “I am starting my cake business”? How about the difference between “I am planning on going to a baking school,” and “I am currently attending a baking school”? The differences in these statements may have a profound impact on whether you’re actually going somewhere, or just thinking about it.

  • Try this: Rather than saying “I am going to start my cake business” (which is something you could say for years without doing anything!), take action to start your cake business.
  1. Break goals into smaller bites

Rather than creating a lengthy plan that will take several years to fully realize, why not break your goals into smaller pieces that you can achieve one at a time? Setting goals too far into the future can hamper your ability to take small steps in the right direction now.

  • For example, say you want to lose 100 pounds. Try setting goals to lose 1% of your body weight per week until you reach your final goal. Achieving several weight loss goals over a period of time will help keep you motivated rather than struggling endlessly for that one far-off goal.
  • Perhaps you want to achieve something over a period of time, such as making N500,000 this year from cake sales. In this case, you can break your goals into weeks, months or quarters. For you to make N500,000 in sales, you need to make about N40,000 in sales in each. This amount is achievable and realistic then you can now focus on marketing to those customers to achieve your monthly target. This will help you feel a sense of success with your progress as you work toward the larger goal of making N500,000.

 

Having  your plans broken down to small actionable steps that you can work on a day-to-day or monthly basis will help measure your progress and also help you to stop procrastinating.

Don’t just plan to achieve a goal. Plan to try new things as well. This will help you overcome the fear of failure.

 

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  1. Be Accountable

Make yourself accountable to somebody you respect. If you have a mentor in your life, talk to your mentor and share your plans with him/her. Accountability is a great motivator. For instance, you plan to quit your 9-5 to concentrate on your cake business, tell a friend to keep you accountable so you do it when you will say you will do it.

In fact I give thanks to a friend who made sure I stuck to the date I decided to resign from my job. I kept on postponing and postponing until one day she said give me a definite date that you will hand in you resignation letter and true to form on that date she called me and ask me if I had done it. That pushed me to take action. If I had not told her I would have just been saying later, later.

  1. Healthy competition is good

Healthy competition is a great way to stop planning and start doing. Have a competitive spirit. Compete with somebody who is doing better than you in your domain. If a fellow baker is posting 2 times a day, try and post something 3 times.

 

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  1. Believe in yourself

Lastly believe in yourself. Self-confidence is the key element in achieving anything.

 

Sometimes you may feel challenged to build the momentum you need to achieve goals and get where you want to be in life. Raise your standards and expect action from yourself instead of just thoughts and words.

If you’re struggling to move from planning to actual accomplishments, try breaking your goals into smaller pieces. You’ll be amazed at how motivational a little success can be!

So now what things are you going to take action on now. Will love to hear from you.


 

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                Register for a Mini Course                 Start your Cake Business Today

 


 

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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Want A Successful Cake Business? Do Not Make These Mistakes!

During my years as a cake business coach, I observed some common mistakes made by cake business owners. It’s one thing to be a skilled Baker, but it’s something quite different to be the owner of a successful Cake business.

 
Yes, making mistakes is part of life and it’s only by learning from those mistakes that we become better business owners, but knowing the common mistakes to avoid will make you more successful in the long run.
I remember when I first started and i baked a lovely 12 inch cake covered with buttercream roses. it took days to make and because i didn’t know how to price  properly, the customer only paid a very small amount and i was so angry with yourself.
Here are a few of the most common mistakes you should try to avoid as a Cake Business owner:
 

 #1: Not Knowing You Are A Legal Business Owner

Most of us started like this- you make a cake for a few friends and they like it, and tell you to go into business. So you give it a try, make a cake for someone and suddenly you’re in business. 
 
You have conducted your first business transaction. So you are no longer a hobby baker. The thing you have to realize is that the moment you charge for a cake, you’ve moved from hobby to professional. 
 
In most cases, selling your cakes means you’re already a legally registered business. Once you start collecting money for your cakes. The rules become different, and you need to think about things in a different way  – even if your cakes are not perfect or you only charged a few Naira for your cakes.
You have to conduct yourself more professionally, you need to have invoices, a dedicated bank account, email address, invoices and receipts, etc.
 

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#2: Working For Free

You need to charge adequately for your time and effort. Even if you are new in the cake business, my advice is to always know what your cakes are worth, and refuse to negotiate below a certain price.

Stop making cakes for free( I know it is usually family and friends that are guilty of this). You are a skilled professional so you should be paid a such. Not only should your costs be covered but also you should be making profit for every cake you sell.
If someone says you should bake a cake for free on the promise of future orders, Don’t do it. If it is for charity, you can decide to do it (maybe twice a year) but for anyone else, they should pay. Will they go to a doctor and tell them to treat them for free? You are providing a service, so you should be paid for the service you are rendering.
 

#3: Waiting For Customers To Just Appear

Customers do not just fall from the sky. You need to market and get on social media to advertise your cake business. Word of mouth is good and helps bring in customers, but you can’t always rely on that.
The only way you can get business is to market, market, market. Get your business cards and flyers out and go and distribute it to where your customers are. Do Facebook Ads, be active on social media, go to events and tell people about your business. 
If you are just home waiting, you will not get customers. You need to go out there and market.
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#4: Not Keeping Track Of Your Expenses

Now that you are in business, you should know the cost of being in business. Not only the cost of ingredients, but other things like your stationary, fuel and even phone credit. All these things should be accounted for so you can add them to the cost of your cake.
You are not working for free or using your own money to stay in business.
Every expense should be accounted for and you have to keep track of such monies so at the end of the day you will know if you are making a profit or loss. So having a separate business account and bookkeeping books are essential for your business.

#5: Living In A Cake Fantasy

Running a professional cake business, is not so easy. Many feel you will become a millionaire overnight just by baking cakes.
That is far from the truth.
 
The reality is that the cake baking and decorating plays a small part.
Not only will you be baking, but you will be doing marketing, social media, customer service, selling, ordering supplies, negotiating with customers and so on. Those business-related tasks are required in running your business so don’t ignore them. 

#6: Worrying About The Competition

As a cake business owner, you need to know your competition, like what they charge and what type of cakes they sell. Knowing this is information is vital because it helps you make decisions on how you can improve so that you can stand out from the crowd.
 
However, if you’re spending the time comparing yourself to the competition and complaining about other bakers is a complete waste of your time.
Spend that time improving your customer service, marketing your business, developing new products, and getting feedback from  new and existing customers. 

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#7: Not Knowing How To Set Prices

You should not just pull prices from the air. It is a calculated process.

It’s important to cost properly. The main reasons why costing properly is very important,

  1. is because if you do it well, you will make a profit in your business;
  2. You will be able to know where to reduce your costs and expenses;
  3. You will know how to give discounts and offers without making a loss.

When pricing your cakes, you should note the cost of ingredients, your profit, your labour, utility and sundry costs.

 
To know more about pricing register for the Pricing your cakes right to build a money making cake business.
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#8: Failing To Have A Business Plan

I know! I know! this can be a hassle, but it is worth doing. When you’ve started your new cake business try to take a break and write a business plan.  Know this can be quite boring especially when you not only have to bake, but market, sell and so on.
However, without a plan, you are unlikely to achieve long-term success. A business plan helps you plan your goals and tracks your progress. It provides a continuous frame of reference for your cake business, defining your goals, and making you accountable. So it is worth having one.
 
So really the Baking is the easy part and it becomes more difficult when you have to deal with the business part. But when you avoid the mistakes we discussed above, you will be on your way to having a successful business.
 
          ‘Remember you’re A Cake Business Owner, not just a Baker
 
What mistakes have you made while being a business owner and have you learnt what went wrong. Will love to hear about your experiences.

 


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Start an Online Course           See our Free Resource Library          Read our Blog

                Register for a Mini Course                 Start your Cake Business Today

 


 

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About Me:

Hello, my name is Rotimicakelady and I am a cake business coach that teaches cake business owners how to grow and have a profitable cake business so that they have a constant stream of customers buying their delicious treats.

I have been running my own successful home based cake business for some years now. I have also been teaching bakers through my online courses who are struggling with low sales, with strategies on how to market, and price their cakes for profit.

In addition I am also run a Facebook Group where I coach, offer support and help bakers in their businesses.

I have helped over 50 bakers through my online course A comprehensive guide to starting your cake business in 30 days’ with much needed information on how to start a cake business in Nigeria. I also teach close to 4000 cake enthusiasts through my Facebook Group how to run a money making cake business.

I have been featured in ‘Naija Top Baker’ magazine, one of Nigeria’s foremost cake magazines and also been a Guest Speaker at the Bakery World Convention.

If you are struggling with getting customers for their cakes, I can help you solve this problem by showing you how to market, sell, price, plan, structure and brand your business so you are constantly selling to the right people who want your cakes.

Is Blogging Good For My Cake Business?

If you have ever thought about blogging or thought what exactly is blogging.

Having a blog is essentially a marketing tool.

But having a blog doesn’t mean you will be an overnight sensation or having a lot of adverts and being able to buy a house in Banana island. Like any other form of marketing, it will take time to start seeing a benefit to it and to grow your audience. In fact it takes a lot of TIME.

There are a number of benefits to blogging including improving your Google ranking (which means people will be able to find you easier on Google), giving you another platform to share things on, and helping you get more customers.

Having a Blog can be quite effective for your cake business and abroad there are a lot of cake bloggers who earn good money by blogging.

For those that want to start a blog for their cake business, here are a few things to keep in mind:

Maintaining a blog is not that hard

As you know I have a blog (I mean this is a blog you are reading) that I send out weekly to all my subscribers. I do not write every day, and other people do not write for me. I write from the heart, and having a blog does not necessary take a lot of my time.. But having a blog is great, because it gives me exposure; I get to engage with new people each time I send out a blog post. So it is good for my business

But remember Static websites don’t attract many new clients or customers. But a regularly updated blog can produce a constant stream of people around the world.

When you publish good blog posts that help potential customers solve their problems, they come to trust you and respect you as an expert in the field.

 

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It is a Great Marketing Tool

The main purpose of having a blog is that it is a great marketing tool. Also if you keep on it consistently, you will start to see results. You can even measure the reach of your blog through Google Analytics so you can know how many people read your blog.

You don’t have to be a good writer

Your Blog content does not need to be perfect, but it does need to be relevant and engaging to your target customer.  Just pick a topic and write about it. It does not have to be a long post (people are not really keen on long posts). Just make sure it is personal to you, engaging, interesting and educative.

You can build our own network

A blog is also a good platform for reaching out to others. having a blog is a guaranteed way to expand your network. Educating and interesting blog posts attract readers who may want to comment on your site.

 

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You can schedule your posts

One of the great benefits to blogging is that you can time the posts so it can be published and sent out the day you want.

So if you can dedicate one day where you can write like 5 articles and then schedule it so I can be sent out weekly , so you don’t have to be thinking of topics each week. Also with a blog, it just not have to be only be sent to your subscribers, it can be shared on all social media platforms such as Facebook, twitter and so on.

You can also reuse that blog post that you have published again and again. If you don’t feel like thinking of a topic or can’t think of anything new to write, you can just repost a blog post that you have done before and share it on social media.

Blogging for your cake business is all about finding a way to help others, and to inspire. You will soon be seen as an expert in your field, communicate with your customers and fans, letting your target audience an inside look into your life and your business and a good way to market your business.

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So if you are thinking on getting started on blogging. Here are some topics to get you started:

  • Cake picture of the week – a picture of your favourite cake you made with a short story
  • Behind the scenes look – some pictures of you working on a cake with a story of what is happening
  • An educative “how to do” post
  • You can interview another baker
  • A post about any promo you are doing
  • A short picture tutorial like how to made a fondant rose
  • A recipe you do not mind sharing (preferably not one that you use to sell your product.)
  • A Vblog which is a short video blog (a video of you making a cake or decorating a cake)
  • A testimonial from a customer

 Bonus Tip

To get started her is a website i came across that can be a good resource guide on free Blogging tips : http://www.successfulblogging.com/tools-for-bloggers-free/

 


 

me 6Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach.

She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners.

She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Do You Have A Business Or An Expensive Hobby?

This is something many home based cake business owners struggle with, and I will admit have struggled with this in the past.

Treating your business like an expensive hobby instead of a business. You might be doing this right now but you might not know it.

So, in this blogpost I am going to help you recognise whether you are actually running a business or in fact just have a very expensive hobby.

If anything I say below rings true, then you may just be running a hobby rather than a fully-fledged business, then please go and register for my Pricing your cakes right to build a money making cake business Masterclass where you will be taken through the process to make sure you move away from hobby cake business owner and move into the role of a successful cake businesswoman.

  1. You have not even registered your company

One of the first steps in setting up your business is to register it at the Corporate Affairs Commission.  Structuring your business properly from the start sets the right tone for not only yourself but for your potential customers as well.

You will appear more trustworthy and professional if you have a duly registered company. How can you expect your potential customers seriously if you too don’t take yourself seriously?

  1. You do not know how to price your cakes

I know pricing can be a real struggle for cake business owners. Most times we do not know how much we should charge for our cakes and in the end we allow ourselves to be under-priced.

People value what they pay for. If a person values what you are doing, then you should charge appropriately otherwise they will value you less and you will be known as the cheap cake lady.

You are in business to make money, so you need to charge right for your time, skill and effort you put in in crating that masterpiece of a cake.

If pricing is a struggle for you then register for my Pricing your cakes right to build a money making cake business Masterclass and all your pricing woes will be out to bed.

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  1. You don’t know how much money you make from my business.

If you don’t know how much money you are making then you also don’t know if, or when your business is making a profit or loss.

This is a clear sign your business is an expensive hobby.

The foundation of any business is in good record keeping and keeping track of your expenses. You need to have bookkeeping and accounting systems in place. This will help you monitor the finances of your business.

If you cannot tell how much you made and how much you spent in previous months, then it means you’re treating it like an expensive hobby.

So, if this is you then please, please watch my Training on Bookkeeping Systems you should have in your cake business here and here and put an end to it now with my simple actionable tactics.

  1. You know nothing about marketing

Customers do not fall from the sky. You have to go out there to get them and the only way you can get customers is by marketing. 

Marketing your business is a must. There are various marketing strategies you can employ such as social media marketing, having a blog, sending out email or sms newsletters. You need to be doing some sort of marketing on a consistent basis every day, if not; your business will find it hard to survive.

If you are unsure about marketing, then register for Pricing your cakes right to build a money making cake business Masterclass which has an  entire Module dedicated to Marketing.

Stop waiting for people to find you and go out and go get them

  1. You do not keep track of your time

Do you how long it takes you to bake and decorate a cake from start to finish? How long does it take for you to give a quote for a cake, answering emails, shopping for ingredients and so on? You need to keep track of your time. Because you need to be paid for your time. You need to earn a wage for the time you use for an order.

If you feel you are worth N500 an hour, then if you spend 5 hours shopping, baking and decorating a cake, that means you will have earned N2,500. So that amount should be added to the price of your cake.

If you don’t know where you are spending your time then you have no idea what you are actually getting paid.

 

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6.    Your family and friends don’t take your business seriously

The energy that we give off about something reflects on those around us. If you are finding that your friends treat your business like a hobby, then it’s likely you are also speaking about it in that way as well.

What kind of language do you use when you speak about your cake business? How do you stand and how do you feel? All of these signals are emitted and interpreted by those around us.
If you are upset by a friend or maybe even family members  not taking your business seriously or they keep asking you for a free or a cheap cake, then this is a sign that you probably aren’t taking your business seriously.

  1. You do not have a website because you are still deciding what logo to use

If the reason you have not launched your website is because you are still deciding on what colours, or logo or theme to use, then you really are missing the point of being in business.

Yes it’s good to get those things right, but don’t spend time and a lot of money deciding on such trivial matters. You mind should be on how to get your business out there so that people will know you and you can start making money, how to add value and how to be different from the other cake businesses out there.

So that’s it.

I have struggled with all of these in the past, and many home based cake business owners do to. And this is something that I help my clients to deal with all of the time through my coaching programs and courses.

So, if any of these are true for you don’t worry. You are not alone.

The most important step is to become aware of and identify the issue, and if you have done this by reading to the end of this article, that is a huge step, well done.

The next step is to come over and register for my Pricing your cake right to build a money making cake business masterclass and I will give you some really actionable strategies that you can implement straight away to build a more profitable and lucrative cake business.

 

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JOIN THE MASTERCLASS HERE


 

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About Me:

Rotimicakelady is your personal cake fairy. She is a cake business consultant and Coach. She runs the Cake Business Owners Club where she helps bakers through Online courses have super profitable and successful cake businesses.

She has a passion for helping women who have a passion for baking, transition from hobby cake makers to successful and profitable cake business owners. She also help cake business owners who have struggling in their cake business with strategies to enable them get more customers, so you make more money. Rotimicakelady is passionate about Cakes, business and making money.

Essential Social Media Tools to Run a Successful Home based Cake Business

Are you a bit skeptical about this Social media thing? Or you have no idea how to use social media for your home based cake business?  Or you don’t know how social media can benefit your cake business.

There are various social media platforms out there and frankly you can be a bit overwhelmed by all of them. But luckily you don’t have to be on all of them.

You should know that Social media is a good investment for your home based cake business.

Once you know where your target market hangs out and what tools they are using, you can now invest your time in maintaining the accounts.

The Golden Rule of running a successful social media campaign: Don’t bite off more than you can chew.

 It’s better to have just 2 great accounts than 5 or 6 forgettable accounts. It’s best to pick two social media tools that works for you and be excellent at it, than wearing yourself thin using all the social media platforms out there.

Here’s a rundown of my favourite social media marketing tools to use,so you can choose which ones will be the perfect fit for you.

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Facebook

Facebook is a great platform for reaching out to customers of all ages; adults, teens and mostly women. A great place to share your cake pictures, contact information, , testimonials and reviews and having that space to engage personally with your customers is great for building a better relationship.

Tip: Facebook has an affordable advertising program that can help you to target your specific customers. Setting up a page is easy and fast (take a look to our guide: How To Create A Facebook Page) .

Facebook is also great because you can also schedule the posts, so you can now plan out the perfect time to update your post, according to your customers’ online habits.

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Twitter

Twitter is perfect for those bakers who are location independent and perfect for keeping your customers up-to-date!

Also, it is okay to update your account multiple times a day without annoying your followers.

Tip: Studies show that a tweet with a picture will get retweeted more. So add in your creative cake picture if you want your tweets to get retweeted.

 

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Instagram

Instagram is very visual, so having a good cake picture is very important. Good lighting, focus and a good layout is also essential. But if all else fails, use a filter. Studies show pictures with filter gets more likes than those without.

Instagram is also great for showcasing your creations, reviews from customers and behind the scene pictures (in the kitchen baking your cake, shopping for ingredients in the supermarket etc). People love that! It makes them feel like they can get to know you more intimately.

Tip: 90% of Instagram users are below the age 35 so use hashtags to target potential customers.

 

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Youtube

Youtube is a great way to showcase your talents. You can post up tutorials, recipes and product reviews.

It allows you to communicate certain topics more effectively (like how to make that incredible detailed Frozen figurine or that gravity defying cake) than pictures and words.

Tip: Go ahead, let your personality shine through and update consistently. Who knows, you may get endorsed by a big brand.

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Pinterest

Like Instagram, Pinterest is a highly visual tool. It is mostly used by females around the age of 30 – 50 years old with higher income .

Pinterest is great for building your branding image.

Tip: To get more exposure, add the free Pinterest page app to your facebook page to promote your Pinterest presence.

 

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Website

A website is essential for your cake business, if you are ready to take your business to the next level.

Why? Because you will have better control of your branding, marketing, what information to put up or not and heighten your customers shopping experience with you by setting up a shopping cart or an online shopping system.

Tip: If you love to connect with your customers with stories and personal experiences, you can do that with the blog update too. You can create a website by yourself, its quite easy, just click here for our guide: (To setting up your Website for your cake business).

This guide should give you an idea of what social media networks will get you the most results from social media marketing.

So what social platform are you using now? Is t working for you? 

I would love to hear your experience.Share them in the comments below.

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P.S. if you are ready to achieve your cake Business dream. Sign up to this Free E-Course email series ‘ How to start your cake business in 30 days’. It provides all the information you need to get your cake business started. Just click here to register.

Happy Caking.

RotimiCakeLady (your personal cake fairy)