Are you a bit skeptical about this Social media thing? Or you have no idea how to use social media for your home based cake business? Or you don’t know how social media can benefit your cake business.
There are various social media platforms out there and frankly you can be a bit overwhelmed by all of them. But luckily you don’t have to be on all of them.
You should know that Social media is a good investment for your home based cake business.
Once you know where your target market hangs out and what tools they are using, you can now invest your time in maintaining the accounts.
The Golden Rule of running a successful social media campaign: Don’t bite off more than you can chew.
It’s better to have just 2 great accounts than 5 or 6 forgettable accounts. It’s best to pick two social media tools that works for you and be excellent at it, than wearing yourself thin using all the social media platforms out there.
Here’s a rundown of my favourite social media marketing tools to use,so you can choose which ones will be the perfect fit for you.
Facebook is a great platform for reaching out to customers of all ages; adults, teens and mostly women. A great place to share your cake pictures, contact information, , testimonials and reviews and having that space to engage personally with your customers is great for building a better relationship.
Tip: Facebook has an affordable advertising program that can help you to target your specific customers. Setting up a page is easy and fast (take a look to our guide: How To Create A Facebook Page) .
Facebook is also great because you can also schedule the posts, so you can now plan out the perfect time to update your post, according to your customers’ online habits.
Twitter is perfect for those bakers who are location independent and perfect for keeping your customers up-to-date!
Also, it is okay to update your account multiple times a day without annoying your followers.
Tip: Studies show that a tweet with a picture will get retweeted more. So add in your creative cake picture if you want your tweets to get retweeted.
Instagram is very visual, so having a good cake picture is very important. Good lighting, focus and a good layout is also essential. But if all else fails, use a filter. Studies show pictures with filter gets more likes than those without.
Instagram is also great for showcasing your creations, reviews from customers and behind the scene pictures (in the kitchen baking your cake, shopping for ingredients in the supermarket etc). People love that! It makes them feel like they can get to know you more intimately.
Tip: 90% of Instagram users are below the age 35 so use hashtags to target potential customers.
Youtube is a great way to showcase your talents. You can post up tutorials, recipes and product reviews.
It allows you to communicate certain topics more effectively (like how to make that incredible detailed Frozen figurine or that gravity defying cake) than pictures and words.
Tip: Go ahead, let your personality shine through and update consistently. Who knows, you may get endorsed by a big brand.
Like Instagram, Pinterest is a highly visual tool. It is mostly used by females around the age of 30 – 50 years old with higher income .
Pinterest is great for building your branding image.
Tip: To get more exposure, add the free Pinterest page app to your facebook page to promote your Pinterest presence.
A website is essential for your cake business, if you are ready to take your business to the next level.
Why? Because you will have better control of your branding, marketing, what information to put up or not and heighten your customers shopping experience with you by setting up a shopping cart or an online shopping system.
Tip: If you love to connect with your customers with stories and personal experiences, you can do that with the blog update too. You can create a website by yourself, its quite easy, just click here for our guide: (To setting up your Website for your cake business).
This guide should give you an idea of what social media networks will get you the most results from social media marketing.
So what social platform are you using now? Is t working for you?
I would love to hear your experience.Share them in the comments below.
P.S. if you are ready to achieve your cake Business dream. Sign up to this Free E-Course email series ‘ How to start your cake business in 30 days’. It provides all the information you need to get your cake business started. Just click here to register.
RotimiCakeLady (your personal cake fairy)