You can start a business virtually for free, but if it’s to have any future at all you’re going to need to spend some money on it.
You will have to spend money (whatever little you’ve got) at some point and below are the things you should spend your money on for your cake business to succeed.
A decent website. (not to be confused with a Facebook page. They are not the same thing.) In this day and age you have no excuse to not have an online presence for your cake business, even if the website is a single page with a gallery of gorgeous photos of your cakes and details on how to get in touch with you. Your customers might all be online, but they’re not all on Facebook.
Financial advice and/or support. You must have the numbers right if you are going to survive in the long term and there are people who are better and smarter at this than you are. Hire them or engage their services.
Education. I don’t just mean courses in how to make amazingly awesome cakes. I mean business courses, webinars, e-books, and business coaches, whatever. You cannot afford to stop learning how to operate in the business arena and this is true for you most importantly in your role as business owner.
Staff. If you are successful enough to need people to help you, invest time and money in them as best you can. Loyal, capable staff can make a good business into a great one.
Equipment. of course you should have equipment. But just don’t go overboard with it.
Advertising – and not just via social media. You might make the BEST cakes but if nobody knows your product exists, you’re wasting your time. Word of mouth is wonderful but there are very few businesses who can rely entirely on that one method of generating business. Think long and hard about where to spend the money you’ve got to advertise to make your cake business grow.
Irritating but necessary fees –registering your business name with the Corporate Affairs Commission, securing your domain name, registering for taxes at the FIRS. Don’t get cheap when it comes to the “ boring but important” stuff which makes you able to operate your cake business legally.
Business cards – this one is simple and old school but wonderfully effective and is part of your advertising as a whole. Those cards are for the people who you meet when you’re out and about, clients who want to refer you to a friend, local school notice boards…business cards are a really, really useful (and fairly inexpensive) way of getting your business known beyond it’s four walls. Invest in getting some decent quality ones, and in having them professionally designed .
For more cake business tips, just comment below with your email address and I will send you more information or head over to our website on https://bakingbusinessschool.com.ng/
Remember, it’s time to live your cake business dream!
I would love to help you further. Baking Business School has a Coaching / Mentorship Program.
If you are struggling in your business, right now, I can help. Over Whatsapp (or phone or email) we can figure out your next action steps and plan of action to achieve your cake business goals!
I can be booked for business mentoring, consulting or one on one assistance.
What I can help with:
- starting a business
- growing a cake business (more customer + fully booked out)
- writing, creating, speaking and selling daily
- how to market your cake business
- sales funnels, automated email sequences
- how to brand your cake business
- creating a marketing plan
- Action plan
It’s a training program, where we work together, creating action steps, with support and help on every single level of your cake business.
It is also Marketing Strategy session designed specifically for your cake business and how you can go about implementing it.
If you are just starting your Cake Business, this is how i can help you. Just click here.
If you are already in the cake business, this is how i can help you. Just click here.
Interested in working with me?
Hit reply to this email or send me an email at email@example.com and let me know you’re interested and I will let you know the your investment.
Need some help with your Pricing? Register for the Pricing your Cakes for Profit Course.